Market research
Integrate foresight with traditional market research
Combine Quantumrun’s foresight insights with external market research services to integrate perspectives from a large and customizable pool of subject matter experts.
Offering
This service offering is made possible with the support of Quantumrun Foresight’s network of strategic partners in the market research industry, each specializing in different industries, geographic regions, and languages.
These partnerships enable Quantumrun to integrate quantitative data from the perspectives of dozens to hundreds to thousands of subject matter experts into the qualitative strategic foresight insights generated for client projects. This data can be custom integrated into almost all Quantumrun services, including custom client reporting published inside the Quantumrun Foresight Platform.
The types of surveying / data collection options available to clients include:
| Service | Description |
|---|---|
| Online B2B surveys | 1 million+ IT Decision Makers and LOB/BDMs worldwide and 66K others, including gaming/software developers, Dev Ops, students/early professionals, HNWI, healthcare professionals, and many more. |
| Online B2C surveys | Proprietary panels are invitation-only and include participants in over 30 countries with over 3.8 million consumers. |
| In-depth interviews (IDIs) | IDI market research allows clients to build a deep understanding of their customers and clients. By engaging people on a one-to-one basis, Quantumrun can uncover rich insights and explore customer needs, pain points, and views within the context of your brand. |
| CATI | Whether you need a small qualitative study in a specific community or a large, multi-country quantitative study of hard-to-find executives, Quantumrun's market research network can manage online, CATI, hybrid, or mixed-mode projects on a global scale. |
| Platform integration | Define the profile of an industry professional whose feedback you value for a given project, alongside the volume of said professional, and have this group score a collection of platform reports chosen by your team. This scoring data can then feed the production and analysis of an unlimited number of platform visualizations to achieve higher qualitative and quantitative outputs. |
The B2B panels Quantumrun Foresight can facilitate can cover all major industries and geographies, and niche decision-maker targeting is available for the following job roles:
Application Development
Executive Management
Vendor Management
Quality and Testing
Corporate Planning, Strategy, and Analysis
Procurement
Research and Development
Analytics and Data Science
Public Relations and
Corporate Communications
Product Management and Engineering
e-Commerce and e-Business
Customer Experience
Legal and Compliance
Security and Risk
Management Supply
Chain, Distribution, and Logistics
The composition of B2B panel professionals that Quantumrun Foresight can facilitate is diverse; our network’s base database profile—divided by job title and department—is visualized below:
Finally, when it comes to the process of sourcing participants / respondents for these customized B2B panels, they are curated from the following sources:
| Panel source | Description |
|---|---|
| Past CATI studies | Respondents participating in past B2B CATI studies and interested in joining future B2B panels. |
| Blue chip sources | Purchasing databases from Loyalty programs, trade publications, alumni, and other professional associations B2B panel. |
| Ongoing telephonic recruitment | Respondents are recruited over the phone using premium databases like D&B, LinkedIn, OneSource, and Bloomberg. |
| Partner network | Strategic partnerships with panel partners who have focus in their local countries. |
This market research offering can be combined with most Quantumrun services to create customized research deliverables that offer both quantitative and qualitative benefits.
Contact a Quantumrun Foresight representative today to request a free quote.
