Executive summary
The Quantumrun Foresight Platform (QFP or Platform) features a suite of interfaces that facilitates strategy development, trend intelligence, scenario planning, and product ideation, all under a single platform.
Challenge to solve
78% of the companies we surveyed failed to effectively incorporate emerging trends into their strategic planning and product ideation initiatives. As a result, these companies faced increased exposure to risk from outside disruption and lost revenue due to missed market opportunities.
Solution
The QFP can help your organization stay informed about emerging trends from a range of industries, professions, countries, topics, and more. But more importantly, the QFP can help your organization extract insights from these trends that can comprehensively inform your organization’s strategy development, scenario planning, and product, service, or business model ideation.
Quantumrun Foresight Platform feature methodologies
Each QFP feature is supported by its own methodology to help organizations with their various research and planning objectives.
- Review the methodology behind the QFP’s Trend Intelligence interface: click here.
- Review the methodology behind the QFP’s Strategy Planner project interface: click here.
- Review the methodology behind the QFP’s Ideation Engine project interface: click here.
- Review the methodology behind the QFP’s Scenario Composer project interface: click here.
- Review the methodology behind the QFP’s BrainTrust Feedback service: click here.
However, when reviewed collectively, each of these features used together reveals a holistic methodology that can effectively integrate strategic foresight into your organization’s overall research and planning objectives.
The Quantumrun Foresight Platform method
The Quantumrun Foresight Platform method explained
The above visualization of the QFP’s overall methodology can further be explained using the following overview:
- The QRP’s trend curation interface features thousands of current and emerging trends and insight signals for a massive variety of industries, professions, countries, topics, and more. New signals are added to the platform each week. More importantly, our advanced filtering system and human curators will enable your team to cost-effectively and time-efficiently distill the platform’s mountain of trend intelligence into organization-specific insights that can:
- Inspire new organizational goals or objectives.
- Identify new opportunities or threats to prepare for.
- Guide your team toward specific research objectives to guide your emerging strategy.
- Build well-rounded and informed scenarios.
- As your team discovers useful insight articles, our “pinning” feature lets you collect and organize those trends that are relevant to your business into custom Lists that you can turn into collaborative Projects accessible to all platform users within your organization.
- Once your team has curated Lists of trends and insights from our trend curation interface, you can then apply these Lists to our Project interfaces: the Strategy Planner, the Ideation Engine, and the Scenario Composer.
- These Project interfaces will guide your team to collaborate and prioritize the curated trends and insights for your organization and convert them into interactive, visual graphs that your team can use to guide strategic decisions. For example:
- The Strategy Planner project will guide your team to collaborate and prioritize trends and insights for your organization; the Strategy Planner will then automatically draft a short, medium, and long-range strategy layout to guide your strategy planning progression.
- The Ideation Engine project will guide your team to collaborate and prioritize trends and insights for your organization; the Ideation Engine will then visually and automatically group these trends and insights in ways that can inspire new market offerings.
- The Scenario Composer project will guide your team to collaborate and prioritize these trends and insights for your organization; the composer will then enable your team to segment the insights using nearly two dozen variables, in hundreds of possible variations. Each variation will then be displayed graphically to help your team visualize potential business scenarios.
- Optionally, the outputs of each of these three project types can feed into any outside, complimentary, strategy, product ideation, or scenario-building method your team or consultant recommends.
- Optionally, a Quantumrun Foresight Client Success Representative can then collaborate with your team to convert the outcomes of your Project data and compose a series of questions, a strategy hypothesis, or a business scenario that can then be shared with a digital focus group of subject matter experts (the Quantumrun BrainTrust network) to collect feedback on your team’s research.
- Moreover, at any time, your team can order custom research reports on any topic or collection of topics discovered on the platform and customized, curated content tailored to your research needs. Your team can even order private training, workshops, and other foresight consulting services to support or complement your use of the Quantumrun Foresight Platform.
Learn more
To learn more about the methodology behind the Quantumrun Foresight Platform or start your free trial of the platform, please contact a Quantumrun Foresight representative at Platform@Quantumrun.com.
