Blake Morgan | Bayanan Bayanin Kakakin
Blake Morgan babban mai magana ne, gwanin abokin ciniki na gaba, kuma marubucin littattafai guda biyu akan kwarewar abokin ciniki. Littafinta na biyu mafi kyawun siyarwa ana kiransa "Abokin Ciniki Na Gaba: Sharuɗɗan Jagora 10 Don Nasara Kasuwancin Gobe"(HarperCollins), wanda Business Insider ya bayyana a matsayin ɗayan manyan shugabannin littattafai 20 da ke karantawa don magance COVID-19. A cikin 2021 littafin ya sami babban matsayi na 5 akan jerin Hukumar Littattafai na "Manyan Littattafan Fasaha 100 na Koda yaushe." An kira ta daya daga cikin manyan 40 mata keynote jawabai ta Mujallar Shugabannin Gaskiya. Blake bako malami ne a Jami'ar Columbia, Jami'ar California, San Diego, da kuma sauran malamai a shirin Rutgers zartarwa na MBA. Blake yana ba da gudummawa ga Forbes, Harvard Business Review, da Mujallar Hemispheres. Ita ce mai masaukin Bakin Kwastomomi na Zamani.
Fitaccen jigon jigon magana
Hanyoyi 4 Don Yin Kwarewar Abokin Ciniki Ya yanke shawara
Abokin ciniki na gaba yana nan. Kamfanin ku yana shirye?
'Yan shekarun da suka gabata sun sa masu amfani su sake kimanta manufarsu da abin da suke kima a rayuwa. Tare da abubuwan da aka canza, abokan ciniki da yawa suna canza alamu kuma suna tunani daban-daban game da alaƙar su da samfuran.
Kwarewar abokin ciniki shine yanke shawara kowa a cikin kamfanin ku yana buƙatar yin kowace rana. Lokacin da kuka saka hannun jari don sauƙaƙe rayuwar abokan cinikin ku kuma mafi kyau, kun kafa kamfanin ku don samun nasara na dogon lokaci da aminci.
Amma ta yaya za ku ƙirƙiri wannan tunanin na abokin ciniki don yin nasara? A cikin wannan jawabin, ƙwararriyar CX kuma marubuci mafi kyawun siyarwa Blake Morgan tana bibiyar ku ta tsarinta na WAYS. Blake yana raba misalan ainihin duniya da abubuwan aiki don kowane mataki a cikin tsarin. Duk inda kuka kasance a cikin balaguron ƙwarewar abokin ciniki, wannan jawabin zai taimaka muku ci gaba don haɗawa da abokan ciniki na zamani kuma ku ware kanku daga gasar.
Ƙirƙirar tunanin CX yana buƙatar duba fiye da abin da ke gaban ku da kuma mai da hankali kan yadda kuke sa abokan ciniki su ji. Tsarin Blake da abubuwan aiki suna ba da damar kowane kamfani ya zama nasara ta abokin ciniki.
shedu
"Sarauniyar CX. "
META
"Blake jagora ce ta gaskiya a cikin sararin kwarewar abokin ciniki - ita mai magana ce, mai hankali, da jin daɗi. "
Charlie Isaacs, CTO, Salesforce
"Blake da gaske ya kawo wannan batu a rayuwa tare da gabatar da ban sha'awa da nishadantarwa ga ƙungiyar jagoranci ta, ta haifar da tunani mai kyau da tattaunawa.. "
Donna Morris, Babban Jami'in Jama'a, Walmart
Bugawa daga mai magana
Blake Morgan shine marubucin littattafai guda biyu akan kwarewar abokin ciniki.
Littafinta na biyu mafi kyawun siyarwa ana kiransa "Abokin Ciniki Na Gaba: Sharuɗɗan Jagora 10 Don Nasara Kasuwancin Gobe"(HarperCollins), wanda Business Insider ya bayyana a matsayin ɗayan manyan shugabannin littattafai 20 da ke karantawa don magance COVID-19. A cikin 2021, littafin ya sami babban matsayi na 5 akan jerin Hukumomin Littattafai na "Manyan Littattafan Fasaha 100 na Duk Lokaci."
Littafinta na farko shine “Ƙarin ƙari: Yadda Mafi kyawun Kamfanoni ke Aiki da Ƙarfin Ƙarfafawa Don Ƙirƙirar Ƙwararrun Safa Daga Ƙwarewar Abokin Ciniki. "
Bayanan magana
"Ina sha'awar haɗin gwiwar fasaha, sadarwa, dangantaka, da mutane. Kwarewar abokin ciniki shine cakuda waɗannan abubuwa huɗu. Na ƙaura zuwa birnin New York lokacin da nake ɗan shekara 21 don yin horo a wata mujallu kuma na bi sawun Carrie Bradshaw, amma na faɗi cikin ƙwarewar abokin ciniki maimakon. Na sami damar taimakawa wajen gina nau'in da ƙirƙirar harshe don abin da muka san kwarewar abokin ciniki ya kasance a yau.
A dabi'a na sha'awar kwarewar abokin ciniki saboda na ga babban gibi a kasuwa don ra'ayoyin yadda ake sa abokan ciniki su ji daɗi don su dawo.
Lokacin da na fara cikin wannan kasuwancin, akwai sabis na abokin ciniki, tallace-tallace, da tallace-tallace… amma babu wanda ke magana game da "ƙwarewar abokin ciniki" ta hanya mai mahimmanci.
Amincin abokin ciniki ya mutu kwanan nan yayin COVID. Dole ne kamfanoni su ƙirƙiri ƙarin ƙwarewar abokin ciniki na dijital a cikin ɗan gajeren lokaci - saduwa da abokin ciniki a inda suke da kuma samar da ƙarin kwarewa a kusa da samfurin. Kuma babu ja da baya.
Sanya abokan ciniki su ji daɗi SHINE muhimmin dabarun kasuwanci, kuma kamfanoni har yanzu suna fafitikar yin wannan da kyau. Ba abu ne mai daɗi kawai samun ba, hanya ɗaya tilo don bambance kasuwanci a yau ita ce gasa akan ƙwarewa. Na yi imani da ikon fasaha don taimaka muku yin hakan.
Na yi nazarin kwarewar kwastomomi sama da shekaru 15, kuma na yi tafiya zuwa kusurwoyi masu nisa na duniya don gano menene sirrin miya na manyan kamfanoni masu cin gashin kansu a duniya.
Na kasance babban jami'in kula da sabis na abokin ciniki a kamfanin Fortune 100, amma abin da na fi so shi ne kawo saƙona na tsaka-tsakin abokin ciniki ga masu sauraro, ko ta hanyar jawabai na ne ko abun ciki na. A hanya ina da yara biyu masu ban mamaki tare da mijina Yakubu, wanda na hadu da su a taron kula da dangantakar abokan ciniki shekaru goma sha biyu da suka wuce. "
Ƙungiyoyi da masu shirya taron za su iya hayar wannan mai magana da ƙarfin gwiwa don gudanar da mahimman bayanai da bita game da abubuwan da ke faruwa a nan gaba a cikin batutuwa daban-daban kuma a cikin tsari masu zuwa:
| format | description |
|---|---|
| Kiran shawara | Tattaunawa da shuwagabannin ku don amsa takamaiman tambayoyi kan wani batu, aiki ko batun zaɓi. |
| Gabatar da jigo (Na ciki) | Gabatarwa ga ƙungiyar ku ta ciki dangane da batun da aka yarda da juna tare da abun ciki wanda mai magana ya kawo. An tsara wannan tsarin musamman don tarurrukan ƙungiyar cikin gida. Matsakaicin mahalarta 25. |
| Gabatarwar Yanar Gizo (Na Ciki) | Gabatarwar Yanar Gizo don membobin ƙungiyar ku akan batun da aka amince da juna, gami da lokacin tambaya. Haƙƙin sake kunnawa na ciki sun haɗa. Matsakaicin mahalarta 100. |
| Gabatarwar Yanar Gizo (Na Waje) | Gabatarwar Webinar don ƙungiyar ku da masu halarta na waje akan batun da aka amince da juna. Lokacin tambaya da haƙƙin sake kunnawa waje sun haɗa. Matsakaicin mahalarta 500. |
| Gabatarwar jigon taron | Muhimmi ko haɗin kai don taron haɗin gwiwar ku. Za a iya keɓance batu da abun ciki zuwa jigogi na taron. Ya ƙunshi lokacin tambaya ɗaya-ɗaya da shiga cikin wasu taron taron idan an buƙata. |
Littafin wannan lasifikar
Tuntube mu don tambaya game da yin ajiyar wannan lasifikar don maɓalli, panel, ko taron bita, ko tuntuɓi Kaelah Shimonov a kaelah.s@quantumrun.com
