Hope o pale umauma hoʻokahi
'ē aʻe
- Hana waiwai
- Nā waiwai hou a me ka paipu
- Pilikia hoʻopilikia
- Nā poʻomanaʻo o ka hui
- ʻO ka manaʻo o ka ʻoihana e hiki mai ana
HANA IKE
ʻO Target Corporation ka lua o ka hale kūʻai kūʻai kūʻai kūʻai nui loa ma ʻAmelika, ma hope o Walmart. Ua hoʻokumu ʻia e George Dayton a i hoʻokumu ʻia ma Minneapolis, Minnesota, ua kapa ʻia ʻo Goodfellow Dry Goods ma Iune 2 ma mua o ka hoʻololi ʻia ʻana i ka Dayton's Dry Goods Company ma 1902 a ma hope i kapa ʻia ʻo Dayton Company i 1903. Ua hoʻomaka ka hale kūʻai Target mua ma Roseville, Minnesota i ka makahiki 1910 a ua kapa hou ʻia ka hui makua ʻo Dayton Corporation ma 1962.
Nā waiwai hou a me ka Pipeline
ʻO nā ʻikepili hui āpau i hōʻiliʻili ʻia mai kāna hōʻike makahiki 2015 a me nā kumu lehulehu ʻē aʻe. ʻO ka pololei o kēia ʻikepili a me nā hopena i loaʻa mai iā lākou ma muli o kēia ʻikepili hiki ke ʻike ʻia e ka lehulehu. Inā ʻike ʻia kahi helu ʻikepili i helu ʻia ma luna nei he pololei ʻole, e hana ʻo Quantumrun i nā hoʻoponopono pono i kēia ʻaoʻao ola.
HOOLAHA PALAPALA
ʻO ka lilo ʻana i ka ʻāpana kūʻai kūʻai ʻo ia ka mea e hoʻopili pololei ʻia kēia ʻoihana e kekahi mau manawa hoʻopilikia a me nā pilikia i nā makahiki e hiki mai ana. ʻOiai i wehewehe kikoʻī ʻia i loko o nā hōʻike kūikawā a Quantumrun, hiki ke hōʻuluʻulu ʻia kēia mau ʻano hoʻohaunaele ma nā wahi ākea aʻe:
* ʻO ka mea mua, ʻaʻole hiki ke omnichannel. E hoʻohui piha ʻia ʻo Brick a me ka mortar ma ka waena o 2020s i kahi e hoʻokō ai nā waiwai kino a me nā kikohoʻe o kahi mea kūʻai aku i ke kūʻai aku o kekahi.
*Ke make nei ka e-kālepa maʻemaʻe. E hoʻomaka ana me ke ʻano clicks-to-bricks i puka mai i nā makahiki 2010 mua, e ʻike nā mea kūʻai kūʻai e-commerce maʻemaʻe pono lākou e hoʻolilo i nā wahi kino e hoʻonui i kā lākou loaʻa kālā a me ka māhele mākeke i loko o kā lākou mau niches.
* ʻO ka hale kūʻai kino ka wā e hiki mai ana o ka branding. Ke nānā nei nā mea kūʻai i ka wā e hiki mai ana e kūʻai i nā hale kūʻai kūʻai kino e hāʻawi ana i nā ʻike kūʻai poina ʻole, kaʻana like, a maʻalahi hoʻi e hoʻohana (tech-enabled).
* ʻO ke kumu kūʻai maʻamau o ka hana ʻana i nā waiwai kino e hiki ke kokoke i ka zero ma ka hopena o 2030s ma muli o nā holomua nui e hiki mai ana i ka hana ikehu, logistic, a me ka automation. ʻO ka hopena, ʻaʻole hiki i nā mea kūʻai aku ke hoʻokūkū maikaʻi i kekahi i kekahi ma ke kumukūʻai wale nō. Pono lākou e nānā hou i ka brand-e kūʻai aku i nā manaʻo, ʻoi aku ma mua o nā huahana wale nō. ʻO kēia no ka mea i loko o kēia ao hou wiwo ʻole kahi e hiki ai i kekahi ke kūʻai i kekahi mea, ʻaʻole ia he kuleana e hoʻokaʻawale i ka poʻe waiwai mai ka poʻe ʻilihune, ʻo ia ke komo. Loaʻa i nā hōʻailona kūʻokoʻa a me nā ʻike. E lilo ana ke komo i waiwai hou o ka wā e hiki mai ana ma ka hopena o 2030s.
* Ma ka hopena o nā makahiki 2030, i ka wā e nui ai ka waiwai kino a me ka liʻiliʻi, e ʻike ʻia lākou ma ke ʻano he lawelawe ma mua o ka waiwai. A e like me ke mele a me ke kiʻiʻoniʻoni/telewī, e lilo nā hale kūʻai āpau i ʻoihana pili inoa.
* ʻO nā hōʻailona RFID, kahi ʻenehana i hoʻohana ʻia no ka hahai ʻana i nā waiwai kino ma kahi mamao (a me kahi ʻenehana i hoʻohana ʻia e nā mea kūʻai aku mai ka makahiki 80), e pau ka pau ʻana i kā lākou kumukūʻai a me nā palena ʻenehana. ʻO ka hopena, e hoʻomaka ana nā mea kūʻai aku e kau i nā hōʻailona RFID ma kēlā me kēia mea i loaʻa iā lākou i ke kumukūʻai, me ka ʻole o ke kumu kūʻai. He mea koʻikoʻi kēia no ka mea, ʻo ka ʻenehana RFID, i ka wā i hui pū ʻia me ka Internet of Things (IoT), he ʻenehana hiki ke hoʻoikaika ʻia, e hiki ai i ka hoʻonui ʻana i ka ʻike waiwai e hopena i nā ʻenehana kūʻai hou.