Ka ọ dị ugbu a, ndị ọchụnta ego ga-ama na enwere asọmpi siri ike na mpaghara azụmahịa e-commerce nke South East Asia. Bytedance's Tiktok abanyela kemgbe mmalite 2023 wee na-eji uru US $ 10 + ijeri kwa afọ sitere na China iji kwado nnukwu mfu a na-enweta na South East Asia, ebumnuche dị mfe ịbụ otu n'ime ndị egwuregwu e-azụmahịa 2 de facto (nyere South Ọnụ ọgụgụ ndị East Asia na obere mmefu ego, ọ dị ka mpaghara a nwere ike ịkwado naanị ndị egwuregwu abụọ na-erite uru) Shopee (Ogwe aka nke oke osimiri) gosipụtara etu azụmaahịa e nwere ike isi baa uru mgbe o biputere ụzọ abụọ n'ụzọ anọ nke ruru ijeri US $ 2 ijeri kwa afọ EBITDA uru (ma ọ bụ ihe dị ka US $ 2 nde na uru ụgbụ kwa afọ).