augmented reality trends 2023

Augmented reality trends 2023

This List covers trend insights about the future of Augmented reality, insights curated in 2023.

This List covers trend insights about the future of Augmented reality, insights curated in 2023.

Curated by

  • Quantumrun-TR

Last updated: 10 July 2023

  • | Bookmarked links: 53
Insight posts
Augmented auditory reality: A smarter way to hear
Quantumrun Foresight
Earphones are having their best makeover yet—auditory artificial intelligence.
Insight posts
Augmented reality: The new interface between humans and machines
Quantumrun Foresight
AR provides interactive experiences by augmenting the physical world with computer-generated perceptual data.
Signals
Meta Spark looking to support Indigenous storytelling through augmented reality
Mobilesyrup
On April 4th, Meta launched the Spark Indigenous Augmented Reality Creator Accelerator in partnership with Slow Studies Creative in an effort to incorporate immersive augmented reality experiences with Indigenous storytelling.
A five-week incubator program will supply 10 Indigenous creators in...
Signals
'Pokémon Go' Creator Niantic Teams Up With Capcom for Augmented Reality Monster Hunter Game for iPhone
Macrumors
'Pokémon Go' Creator Niantic Teams Up With Capcom for Augmented Reality Monster Hunter Game for iPhoneNiantic, the company behind the popular augmented reality iPhone game Pokémon Go, is developing a similar augmented reality title in the Capcom Monster Hunter franchise. For those unfamiliar with...
Signals
Ambassador Cruise Line creates augmented reality app to showcase Ambience
Travelweekly
Ambassador Cruise Line has created an augmented reality tour of its maiden ship Ambience, with guests able to win prizes via a virtual treasure hunt.The "unrivalled digital tour" is available on the 'Let's Cruise' app on iOS and Android and has been developed in collaboration with augmented...
Signals
Snap is launching augmented-reality mirrors in stores
Technologyreview
"Our goal is to have people use their time more efficiently in the world instead of getting immersed in a virtual one," says Bobby Murphy, Snap's chief technology officer. The AR mirrors were first tested at the Williamsburg location of Nike in New York last fall, allowing customers to virtually...
Signals
Why is Augmented Reality a Game-Changer in eLearning Design & Development
Blog
"Imagine being able to explore the intricacies of a human heart or travel through time to witness historical events first-hand, all from the comfort of your own home. Thanks to the revolutionary technology of augmented reality (AR), this kind of immersive learning experience is now possible - and...
Signals
Snap Reveals Augmented Reality Features for Events, Stores
Adweek
At its 2023 Snap Partner Summit, the social platform revealed new augmented reality features coming to Snapchat via the AR Enterprise Services (ARES) technology suite. As part of Snap's multi-year partnership with concert promoter Live Nation, the company will bring AR experiences to 16 music festivals around the world, including Lollapalooza in Chicago and Governors Ball in New York.
Signals
Snap and Men's Wearhouse Bring Augmented Reality to Prom Season
Pymnts
For Men's Wearhouse, this year's prom theme is "augmented reality." The clothing retailer has teamed up with Snapchat owner Snap to use the social media platform's augmented reality (AR) tool to provide shoppers with virtual try-on capabilities, according to a Wednesday (April 18) press release. "We are excited to offer these younger customers experiences in-store and online to make the shopping experience easier," John Tighe, Men's Wearhouse's president of tailored brands, said in the release.
Signals
The Download: recycling batteries, and augmented reality hits stores
Technologyreview
Why? The mirrors are part of Snap's new effort to start offering AR products in the physical world. AR has powered Snapchat filters and Lenses (the company's term for its in-app AR experiences) for years, but these additional uses of the technology create a potential revenue stream for Snap...
Signals
Augmented Reality Support for Anterior Decompression and Fusion Using Floating Method for Cervical Ossification of th...
Mdpi
1. IntroductionIn recent years, extended reality (XR) technology, which collectively refers to mixed reality (MR), augmented reality (AR), and virtual reality (VR) technologies, has been developing rapidly. XR technology is beginning to be used in social applications such as education and...
Signals
U.S. Augmented Reality Hardware Market Shares, 2022: Nreal Storms into First Place as Microsoft Tumbles
Idc
Abstract

This IDC study provides a view of U.S. augmented reality market shares by vendor for 2022."The U.S. AR market continues its evolution, this time seeing smaller vendors gain at the expense of larger and more established ones," points out Ramon T. Llamas, research director with IDC's...
Signals
Swiss start-up Ostloong Innovations unveils new 'LYRA' Augmented Reality smart glasses
Ledinside
Home > News >. Swiss start-up Ostloong Innovations unveils new 'LYRA' Augmented Reality smart glasses. March 31, 2023 - Swiss start-up Ostloong Innovations, a provider of AI-powered augmented reality (AR) solutions, has this week unveiled its 'LYRA' multifunctional smart AR glasses, which offer augmented reality and artificial intelligence features for office work, city life and traveling.
Signals
establishing a positive guiding rule for augmented reality
Uxplanet
Human Communication 'Presumption to create' — establishing a positive guiding rule for augmented reality Establishing authority for the new medium, from the Aeneid to AR, through the lens of the Classics Augmented reality is a growing superstructure, a creative infrastructure — a new touchpoint...
Signals
Snap, which now has 750m monthly users, expands augmented reality partnership with Live Nation
Musicbusinessworldwide
Snap is doubling down on its partnership with Live Nation, announcing that they'll be expanding augmented reality (AR) offerings at live music festivals.The latest Live Nation alliance came nearly a year after Snapchat formed a multi-year alliance with Live Nation to "elevate performances beyond...
Signals
The Function of AR (Augmented Reality) In the Marketing of Goods and Services
Semupdates
Richa Pathak is Founder & Editor at SEM Updates - The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally.
Signals
Augmented Reality Art Takes Over the Roofs of a British City
Wired
The platform and app were created by a local company called Megaverse, which worked closely with Niantic, the San Francisco company behind Pokémon Go. The virtual artworks were created by two other local firms: Universal Everything and Human Studio. The impetus of the project goes back to a...
Signals
The Ultimate Guide to Augmented Reality
Blog
What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR).Of course, AR can do much more than transform your face or point you in the right direction. Its ability to create unique, immersive experiences makes it a valuable tool...
Signals
Try Rust-Oleum's New Paint Nozzles in Augmented Reality
Adweek
Paint and coating company Rust-Oleum is celebrating the release of its Custom Spray 5-in-1 nozzle with a campaign called "The Dawn of a New Spray." Created by agency Young & Laramore, the campaign includes content running across broadcast, social media and digital platforms, as well as an augmented reality experience allowing people to try the new spray paint nozzle with their phones.
Signals
This New Optical Loupe Prototype Has An Augmented Reality Overlay
Forbes
This new optical loupes prototype are digital augmented reality (AR) smart glasses headset for ... [+] surgeons and dentists. It has a dual 3D camera system that outperforms the human eye with 5-6 inches of depth of field.Fraser Bowie, CPO, NuEyes
Surgeons and dentists use optical loupes to...
Signals
Advertising with Augmented Reality: A Revolution?
Profiletree
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated...but when done right, the results are simple to...
Signals
How augmented reality is being used to train the next generation of welders
Thefabricator
It's a black art. I used to hear that a lot on fab shop tours—code for something that took years to learn and only the talented few truly mastered. Why, exactly? Sometimes it had to do with the nature of the skill and the worker's tactile and visual experience welding a workpiece. If something...
Signals
Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories
Techcrunch
Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB's NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany & Co. and others to offer more immersive experiences and AR filters when marketing to Meta's audience, including its younger Gen Z users.
Signals
Princeton and IE University team to build vaulted brick pavilion using AI and augmented reality
Archinect
A team from Princeton University and the IE School of Architecture and Design are constructing a vaulted pavilion with the aid of artificial intelligence, holograms, and augmented reality at IE University's campus in Segovia, Spain. The team, comprised of architects, engineers, craftspeople, and IE students, is led by Syrian-Spanish architect and IE architecture professor Wesam Al Asali along with Sigrid Adriaenssens, director of the Form Finding Lab at Princeton University.
Signals
Augmented Reality (AR) Defined, with Examples and Uses
Investopedia
What Is Augmented Reality (AR)?
Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology. It is a growing trend among companies involved in mobile computing...
Signals
How a Parachute Accident Helped Jump-start Augmented Reality
Spectrum
I climb into an upper-body exoskeleton that's covered in sensors, motors, gears, and bearings, and then lean forward, tilting my head up to press my face against the eyepieces of a vision system hanging from the ceiling. In front of me, I see a large wooden board, painted black and punctuated by a grid of metal holes.
Signals
Beach to Bay Heritage Area Uses Augmented Reality to Tell Its Stories
Whattheythink
Last fall, Lisa Challenger, executive director for the Beach to Bay Heritage Area(BBHA), headquartered in Berlin, Md., heard about something new: augmented reality holotwins. Once she saw examples in action, her creative brain came alive. Suddenly, she had a new tool in her toolbox for telling the stories of the historic areas promoted and protected by BBHA and for more deeply engaging with those who come to visit them.
Signals
Revealing Nottingham's secret history through augmented reality
Theconversation
You probably know of Robin Hood, the heroic outlaw who stole from the rich and gave to the poor of Nottingham. What you probably didn't know was that he had to evade two sheriffs because, in the late middle ages, Nottingham city was split into two boroughs, each with its own laws and ways of life. History is sometimes selective and important facts can easily be forgotten.
Signals
Fun With Augmented Reality in Search
Freetech4teachers
When you conduct a Google search on your Android or iPhone/ iPad Google will suggest objects to "view in 3D." Of course, your search has to be for something that Google offers as a 3D augmented reality object. The complete list of objects can be seen here in Google's Search Help Pages. . Animals aren't the only things available to view in augmented reality via mobile Google search.
Signals
Pokémon GO Creator Niantic's New 'Peridot' Augmented Reality Pet Game Now Available
Macrumors
"Peridot," the latest game from augmented reality company Niantic, is now available for download from the App Store. A Tamagotchi-style game, Peridot allows users to choose a virtual pet to raise. As with Niantic's other games, Peridot is an augmented reality title that encourages players to take their pets for walks in the real world.
Signals
A new framework to design explainable AI for augmented reality applications
Techxplore
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Signals
Students See Ocean Life Up Close Through Augmented Reality
3blmedia
Students See Ocean Life Up Close Through Augmented Reality




Aurelia, an educational AR app, transforms the classroom into the deep sea.


The first time Carlos Abreu designed his own virtual fish, it was too skinny and too small to survive in its environment; the fish...
Signals
Integrating augmented reality into inquiry-based learning approach in primary science classrooms
Link
Abdinejad, M., Talaie, B., Qorbani, H. S., & Dalili, S. (2021). Student perceptions using augmented reality and 3D visualization technologies in chemistry education. Journal of Science Education and Technology, 30(1), 87-96.Article

Google Scholar
Adams Becker, S., Cummins, M., Davis, A.,...
Signals
Lindsay Watson's daydream becomes augmented reality software for physical therapy
Bizjournals
Lindsay Watson used to see patients' faces fall when she walked into the room because they associated her visits with painful physical therapy they didn't want to do.

So Watson and her collaborators developed software that uses augmented reality to make physical therapy into a game, first, for...
Signals
PGA Tour Brings Augmented Reality to Real-World Golf Events
Adweek
PGA Tour is using augmented reality technology to enhance attendees' experience during some of golf's biggest events. . The PGA Tour Augmented Reality Experience presented by Mastercard is available in the PGA Tour application on iOS devices. During supported PGA Tour events, the experience lets event attendees view AR shot trails for every competing player, as well as view information like a shot's speed and apex through augmented reality.
Signals
Last stand for IVAS? New challenges, delays as Army debates future of augmented reality goggles
Breakingdefense
Over the past several years, the Army's foray with Microsoft into militarizing the HoloLens 2 heads-up display would not be considered smooth. Soldiers have shunned the technology in operational tests due, in part, to software glitches and physical side effects. Despite initial plans to spread the technology across the service, leaders have limited the initial fielding to 10,000 IVAS units while it works with the company to overhaul the hardware's design. .
Signals
Revolutionizing Employee Training: Six Benefits Of Virtual And Augmented Reality In The Workplace
Forbes
getty
With the rapid advancements in technology, virtual reality (VR) and augmented reality (AR) have become popular tools in various industries, including employee training and development. These immersive technologies allow employees to simulate real-world scenarios in a safe and controlled...
Signals
Niantic's 'Peridot' brings believable augmented reality to gaming
Mercurynews
"Peridot" is Niantic's most experimental game, and also, it's most intriguing. The original title from the "Pokemon Go" developer is touted as a modern-day spin on Tamagotchi, those virtual pets that became popular in the 1990s.
As a member of the Peridot Keeper Society, players hatch the titular...
Signals
Augmented and Virtual Reality Apps for Training
Healthcareittoday
Augmented reality (AR) and virtual reality (VR) find important applications in professional training, particularly for doctors. The value and complexity of medical training justify the cost of the head-borne devices. This article explores research at Inteleos to improve the use of augmented and virtual reality, which I'll talk about together under the commonly used abbreviation XR.
Signals
Natuzzi helps customers personalize purchases with augmented reality
Chainstoreage
A global furniture retailer is enabling a high degree of customization in its omnichannel sofa shopping process.Natuzzi is leveraging visual configure, price, quote (CPQ) software from 3CAD to offer consumers a seamless experience when ordering customized sofas. Through configuration, the company...
Signals
MediView raises $15M for augmented reality tech to 'see' inside surgical patients
Bizjournals
MediView XR Inc. has raised $15 million to expand its platform that uses augmented reality to give surgeons a kind of "X-ray vision" to navigate during minimally invasive procedures.

The funding came from Mayo Clinic, Cleveland Clinic, GE HealthCare, JobsOhio Capital Growth Fund, Inside View...
Signals
How creepy augmented reality enables seeing through walls
Foxnews
MIT is developing a new headset that would give its user the capability to see through walls.Artificial intelligence is just one small sector of technology that is rapidly growing. The newest tech advancement at MIT now is augmented reality. Researchers are currently working on a device that...
Signals
Duncan's Charlene Johnny 1 of 10 Indigenous artists to attend augmented reality program - Cowichan Valley Citizen
Cowichanvalleycitizen
Charlene Johnny of Quw'utsun Tribes is one of just three B.artists who will learn how to turn her work into a more interactive experience thanks to the magic of augmented reality technology. "I think it is really awesome to be learning with cool Indigenous artists who I admire," said Johnny. "I am excited to be a part of our own little community and learn about the ways we can advance our ancestral knowledge and take our artistic skills into the digital world." On April 4 in partnership with Slow Studies Creative, Meta launched the Spark Indigenous Augmented Reality Creator Accelerator which got underway on April 11, and will run until May 12.
Signals
Singapore Tourism Board partners with Google to create Augmented Reality tours
Traveltomorrow
Google's ARCore and the Singapore Tourism Board (STB) launched a preview of two new immersive AR experiences around Merlion Park and Victoria Theatre & Concert Hall in its Visit Singapore app, which will use both Unity and the ARCore Streetscape Geometry API, and the Visit Singapore app is available via the App Store and Google Play Store.
Signals
What's the difference between Virtual Reality and Augmented Reality?
Finnemoreconsulting
I'm loving the Google 3D animals that you can create life-size versions of in your home. What a great use of augmented reality and a good way to pass a bit of time/do a bit of home learning under lockdown! The goal of Augmented Reality is for the digital world to blend into a person's perception of the real world, not as a simple display of data, but through the integration of immersive sensations which are perceived as natural parts of an environment.
Signals
Sightful launches Spacetop augmented reality laptop
Venturebeat
It's time to meet Spacetop, an augmented reality (AR) laptop which the maker Sightful built over three years. Created by a team of more than 60 spatial computing experts — including veterans from Apple, Microsoft, and Magic Leap — Spacetop represents the next generation in personal computing and the first application of AR that seamlessly fits into users' daily lives, the company said.
Signals
New transparent augmented reality display opens possibilities to see digital content in real-time
Lifeboat
The world's first flexible, transparent augmented reality (AR) display screen using 3D printing and low-cost materials has been created by researchers at the University of Melbourne, KDH Design Corporation and the Melbourne Centre for Nanofabrication (MCN). The development of the new display screen is set to advance how AR is used across a wide range of industries and applications.
Signals
Hands On With Spacetop, the First Augmented Reality Laptop
Popularmechanics
Spacetop is a compact computer stripped down to just a keyboard, trackpad, and a pair of HD augmented reality glasses. There's no monitor to be found on this device, which basically makes it just the bottom half of a standard laptop. Instead, throw the included goggles over your eyes and you'll...
Signals
Spacetop "augmented reality laptop" uses AR glasses to present a 100 inch virtual display (sort of)
Liliputing
I've been writing about compact laptop computers for more than fifteen years because I'm a firm believer that the best computers for on-the-go use are the ones that are small enough that you actually want to take them with you rather than leaving them on your desk.But I've also grown used to...
Signals
Spacetop: The Augmented Reality Laptop Revolutionizing Remote Work
Instahost
In today's fast-paced world, remote work is becoming increasingly popular as both employees and employers embrace the flexibility and convenience it offers. And with the rise of remote work comes the demand for innovative technology that can support and enhance the experience. Enter Spacetop, an augmented reality (AR) laptop that's changing the game for remote workers on the go.
Signals
'Seeing greatly,' Augmented reality in Museums & the 3 use cases
Uxplanet
"A museum is a not-for-profit, permanent institution in the service of society that researches, collects, conserves, interprets and exhibits tangible and intangible heritage. Open to the public, accessible and inclusive, museums foster diversity and sustainability. They operate and communicate ethically, professionally and with the participation of communities, offering varied experiences for education, enjoyment, reflection and knowledge sharing." Nobel Laureate nominee André Malraux once stated a museum without walls is coming into being and this ideal is a new field of art experience, a Musée Imaginaire, a Museum without Walls.
Signals
Top AR Trends for the Future of Augmented Reality
Medium
Have you ever wondered what technology might look like in the future? The augmented reality (AR) craze is sweeping the globe and giving people a taste of what’s possible. It’s a technology that’s…
Signals
Bourne director launches augmented reality thriller 'ASSET 15' on mobile
Mobilesyrup
30 Ninjas, a digital entertainment company founded by The Bourne Identity and Edge of Tomorrow director Doug Liman, has launched a new augmented reality (AR) thriller called ASSET 15 on mobile.
Developed in partnership with Verizon, ASSET 15 uses AR-powered 3D holograms to tell the story of two...