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ZD Net
New workers think that AI will make the world fairer, even if the rest of us have doubts.
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Barna
In this release from the new report, we take a look at Gen Z’s views on faith, truth and the church. Barna conducted a major study to examine the culture, beliefs and motivations shaping young people in the U.S. and found that the percentage of Gen Z who identify as atheist is double that of the general population.
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The London Economic
The London Economic | Research reveals internet may be rewiring our brain and it’s changing us already |
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Visual Capitalist
Move over Millenials, there’s already a newer generation businesses are interested in, and it’s called “Gen Z.” If you were not familiar with this new ge...
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Vice
And 19% of voters 18-29 vape.
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Forbes
This article is by Emily Anatole, a trends writer at The Intelligence Group. The Hunger Games (film) (Photo credit: Wikipedia) Lately, there’s been quite a lot of debate about Generation Y (ages 18-34) as that enormous swath of consumers makes its way across the economic landscape. Their principles and behavior have marketers, [...]
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The New York Times
Born from the mid-1990s through the early 2000s, its members are independent, curious, mature, driven and ready to change the world.
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Vice
We should take our lumps, lest we become as boring as our parents.
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Morning Consult
The youngest generation harbors few illusions that climate change has an easy fix, with most saying that its progression is inevitable, new Morning Consult data shows.
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Gothamist
The future of America is coming, and it wants your job. Just like every other generation before it.
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Penelope Trunk
It’s great fun to track trends to try to figure out what the future holds. The Generation after Gen Y is a mystery. Sort of. There are some things we know. And what we know, we know doesn’t change much. For example, people thought Gen Y’s sunny optimism would die down under the ardors of […]
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LinkedIn
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history! But Gen…
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Vox
The kids are all right.
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CDC
The Youth Risk Behavior Surveillance System (YRBSS) monitors six types of health-risk behaviors that contribute to the leading causes of death and disability among youth and adults, including behaviors that contribute to unintentional injuries and violence; sexual behaviors that contribute to unintended pregnancy and sexually transmitted disease, including HIV infection; alcohol and other drug use
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Priceonomics
We explore the ways in which people in their twenties are using their time differently than a decade ago. The internet looms large.
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Thought Catalog
If Millennials are the generation of layering, Centennials are the generation of basics.
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The Center for Generational Kinetics
Gen Z has arrived! Also known as iGen, this new generation, born after the Millennials, is large, diverse, and misunderstood. We're uncovering the attitudes, beliefs, trends, and differences that Gen Z brings as employees, customers, students, voters, and adults.
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Gawker
The “millennial” generation loves nothing more than advertising, except for allegedly humorous “Vines” that they force you to watch on their iPhones, at parties, which is inappropriate. The point is: advertisers are over millennials and their bullshit.
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NextShark
If you consider yourself a member of the millennial generation, meaning you are between the ages of 18 and 34, you are officially too old for marketers to care about you. Their eyes are now set on the new generation of kids 18-years-old and younger and they are called “Centennials.”
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Adage
A new and popular tap-to-vote app called Wishbone is making it easy for teens to voice their opinions, and marketers are starting to take notice.
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Media Post
Centennials: A Connected World With An Eight Second Attention Span - 12/15/2015
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Foreign Policy
Should we really be surprised that young people are rejecting the economic status quo?
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Goldman Sachs
INFOGRAPHIC: How the millennial generation will transform the economy – based on research from Goldman Sachs
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World Government Summit
Session by: Thomas Koulopoulos, President and Founder of Delphi Group,
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Medium
The World Government Summit in Dubai, always leaves its attendees and viewers with a gratified, inspirational understanding of what governments and businesses across the globe are doing to improve…
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Fierce Retail
Generation Z (loosely defined as those born between 1995-2012) is not as share-happy as its millennial predecessors. In fact, this younger demographic shares vastly different content across broader social media channels than it does with smaller groups of trusted friends.
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Pew Research Center
YouTube, Instagram and Snapchat are the most popular online platforms among teenagers.
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Market Watch
These are just the latest findings showing a drop in sexual activity among young people, but there were some concerning discoveries.
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Time
IQ scores are on a decline, reversing a trend that saw scores rising at a steady rate during the 20th century, according to a new study.
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The Guardian
Generation Z has grown up online so why are a surprising number suddenly turning their backs on Instagram, Facebook and Snapchat?
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Clickz
Though Gen Z is more than at home with smartphones and technology, marketers often overestimate the role they plays in their daily lives.
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Inverse
Gen Z is putting boozy adults to shame.
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Vox
Juuls, Glossier, and thrift stores are big for Gen Z.
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The Atlantic
The platform’s entertainment for children is weirder—and more globalized—than adults could have expected.
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Pew Research Center
Today’s 6- to 21-year-olds are already America’s most racially and ethnically diverse generation – and more of them are heading to college than previous generations.
