Imfa ya wailesi: Kodi ndi nthawi yotsazikana ndi mawayilesi athu omwe amawakonda kwambiri?

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• April 26, 2023

Wailesiyi ikupitirizabe kugwiritsidwa ntchito kwambiri, ndipo anthu ambiri a ku America akuyang'ana wailesi yakanema kamodzi pa sabata mu 2020. Komabe, kugwiritsa ntchito wailesi kwa nthawi yaitali sikuli bwino ngakhale kuti akutchuka kwambiri. Pamene matekinoloje atsopano akutuluka ndikusintha momwe anthu amagwiritsira ntchito zoulutsira mawu, tsogolo la wailesi silikudziwika.

Imfa ya wailesi

Pafupifupi 92 peresenti ya achikulire omwe adawonera mawayilesi a AM/FM mu 2019, apamwamba kuposa owonera TV (87 peresenti) komanso kugwiritsa ntchito mafoni a m'manja (81 peresenti), malinga ndi kampani yofufuza zamsika Nielsen. Komabe, chiwerengerochi chatsika mpaka 83 peresenti mu 2020 pomwe kukwera kwa nsanja zomvera pa intaneti ndi ntchito zotsatsira zikupitilira kusokoneza makampani. Mwachitsanzo, kutengera ma podcasts, mwachitsanzo, kudakwera mpaka 37 peresenti mu 2020 kuchokera pa 32 peresenti mu 2019, ndipo kumvera kwapaintaneti kwakwera pang'onopang'ono pazaka zingapo zapitazi, kufika pa 68 peresenti mu 2020 ndi 2021.

Makampani owulutsa pawayilesi, monga iHeartMedia, amatsutsa kuti otsatsa pa intaneti ngati Spotify ndi Apple Music sapikisana nawo mwachindunji ndipo samawopseza kupulumuka kwa wayilesi yachikhalidwe. Komabe, ndalama zotsatsa zatsika kwambiri, zikutsika ndi 24 peresenti mu 2020 poyerekeza ndi 2019, ndipo ntchito zamawayilesi zatsikanso, ndi ogwira ntchito pawailesi 3,360 mu 2020 poyerekeza ndi opitilira 4,000 mu 2004. zovuta ndipo ziyenera kusinthika ndikusintha kuti zikhale zofunikira m'dziko lomwe likuchulukirachulukira la digito.

Zosokoneza

Ngakhale pali zovuta zomwe makampani amawayilesi akukumana nazo, makampani ambiri amakhalabe ndi chidaliro kuti sing'angayo ipitiliza kuyenda bwino. Gulu lalikulu kwambiri lawayilesi ndi achikulire okalamba, omwe amamvetsera 114.9 miliyoni mwezi uliwonse, kutsatiridwa ndi azaka 18-34 (71.2 miliyoni) ndi azaka 35-49 (59.6 miliyoni). Ambiri mwa omverawa amamvetsera pamene akuyendetsa galimoto kupita kuntchito. Mtsogoleri wamkulu wa iHeartMedia, a Bob Pittman, adanena kuti wailesiyi yakhalapo kwa nthawi yaitali, ngakhale pakulimbana ndi makaseti, ma CD, ndi nsanja zowonetsera, chifukwa imapereka mabwenzi, osati nyimbo zokha.

Makampani a wailesi sali kokha m’bizinesi yanyimbo komanso popereka nkhani ndi chidziŵitso pompopompo. Iwo ali ndi chiyanjano chozama ndi omvera omwe akulira ndi sing'anga. Akatswiri ena akukhulupirira kuti ngakhale wailesi ngati sing’angayo itazimiririka m’zaka khumi zikubwerazi, kawonekedwe kamene kapatsa anthu mamiliyoni ambiri chitonthozo, chikhumbo, ndi chizoloŵezi chidzakhalapobe. Izi zidawonekera pomwe Spotify adayambitsa mndandanda wazosewerera wa "Daily Drive" mu 2019, womwe umaphatikiza nyimbo, mawonetsero ankhani, ndi ma podcasts. Izi zikuwonetsa kuti ngakhale tekinoloje ikupitilirabe kusinthika, kufunikira kwa mtundu wazinthu ndi dera lomwe wailesi ikupereka zitha kupirira.

Zotsatira za imfa ya wailesi

Zomwe zimakhudza kwambiri imfa ya wailesi zingaphatikizepo:

• Kufunika koti maboma agwiritse ntchito njira zatsopano zoyankhulirana zadzidzidzi kuti azitha kulumikizana ndi anthu ngati kugwiritsa ntchito wailesi sikungafike pamlingo wina wake. 
• Kufunika kwa anthu akumidzi kuti asinthe kupita ku matekinoloje atsopano kapena njira zolankhulirana kuti apeze nkhani ndi chidziwitso m'malo mwa wailesi. 
• Opereka nyimbo pa intaneti monga YouTube, Spotify, ndi Apple Music akusakaniza mitundu yosiyanasiyana yazinthu kutengera zomwe amakonda kuti apereke zosangalatsa zam'mbuyo pazantchito zatsiku ndi tsiku ndi maulendo.
• Magalimoto amatonthoza kuyika patsogolo kulumikizana kwa Wi-Fi pa mabatani a wailesi, kupangitsa kuti ogwiritsa ntchito azitha kupeza nyimbo zapa intaneti mosavuta.
• Makampani ochulukirachulukira akugulitsa masheya awo amakampani opanga mawayilesi kuti agwiritse ntchito nyimbo zapaintaneti m'malo mwake.
• Kupitilirabe kutayika kwa ntchito kwa ma wayilesi, opanga, ndi akatswiri. Ambiri mwa akatswiriwa atha kusintha kupanga podcast.

Mafunso oyenera kuwaganizira

• Kodi mumamverabe wailesi yachikhalidwe? Ngati ayi, mwasintha chiyani?
• Kodi zizolowezi zomvetsera pa wailesi zidzasintha bwanji zaka zisanu zikubwerazi?