Kulembetsa kumakula: Kulembetsa ndikulembanso malonda

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• March 22, 2024

Chidule cha chidziwitso

Chuma cholembetsa chimasintha momwe timapezera katundu ndi ntchito, ndikugogomezera maubwenzi anthawi yayitali pazogula kamodzi ndikuwonetsa kulimba mtima ngakhale pamavuto azachuma. Imatsutsa mabizinesi kuti ayambe kupanga malonda a digito ndikuchitapo kanthu kwa makasitomala kuti apititse patsogolo kukula, ndikuwunikira kusintha komwe kumayika patsogolo zomwe makasitomala amakumana nazo komanso ntchito zawo. Mchitidwewu umalimbikitsa kulingalira za kuyang'anira kutopa kwa kulembetsa, kuwonetsetsa kuti machitidwe achilungamo, ndikusintha kuti agwirizane ndi chitsanzo chomwe chingasinthe momwe chuma ndi chikhalidwe cha anthu chikuyendera.

Chuma cholembetsa chimakhwima

Chuma cholembetsa, chomwe chasintha kwambiri machitidwe a ogula ndi njira zamabizinesi, chikuyenda bwino popereka mwayi wopitilira kuzinthu ndi ntchito posinthana ndi malipiro anthawi zonse. Njira iyi imasiyana ndi malonda anthawi imodzi poyang'ana pakupanga ubale wokhalitsa pakati pa mabizinesi ndi makasitomala awo. Mtundu woterewu wawonetsa kulimba mtima komanso kukula, ngakhale pamavuto azachuma monga kukwera kwa mitengo komanso zotsatira za mliri wa COVID-19. Makamaka, manyuzipepala ku US, kuyambira m'manyuzipepala akulu akulu mpaka zofalitsa zazing'ono zakomweko, awona kuwonjezeka kosalekeza kwa olembetsa, monga zikuwonetseredwa ndi data ya Medill Subscriber Engagement Index. 

M'nkhani za digito, kusintha ndi kupanga zatsopano pakutsatsa komanso kulembetsa kwakhala kofunika kwambiri. Mwachitsanzo, kupeza kwa Dallas Morning News kwa kampani yotsatsa malonda a digito ndi gawo lotsatsa lapa digito la Gannett limapereka chitsanzo cha njira zopititsira patsogolo kupezeka kwa digito ndikupeza olembetsa. Zochita izi zikuwonetsa kusintha kwakukulu pakutsata kutsatsa kwa digito ndi zida zowongolera zolembetsa kuti zikope ndi kusunga olembetsa. Kugogomezera pakupereka zokonda zanu, zochititsa chidwi komanso zolemba zamakalata ndi ma accelerator a digito zikuwonetsa njira yosunthika yokwaniritsa zomwe olembetsa amayembekezera komanso kulimbikitsa kukhulupirika.

Kuphatikiza apo, kusinthika kwachuma kwa zolembetsa kukuwonetsa kusintha kwakukulu pakuwona zomwe kasitomala amakumana nazo kuposa umwini wazinthu. Mabungwe ngati Zuora's Subscribed Institute amalimbikitsa chitsanzo cha makasitomala pomwe kupambana kumadalira kumvetsetsa ndi kusamalira zosowa ndi zomwe olembetsa amakonda. Nzeru iyi imapitilira kupitilira makampani atolankhani kuti iphatikize magawo osiyanasiyana, kuphatikiza mapulogalamu ngati ntchito (SaaS), pomwe kusinthasintha, makonda, ndikusintha mosalekeza ndizofunikira. Pamene chuma cholembetsa chikukulirakulira, kuyang'ana kwambiri pakukulitsa ubale wamakasitomala, m'malo mongowonjezera kuchuluka kwa mabizinesi, kumawonekera ngati mfundo yofunikira pakukula kokhazikika ndi luso lazopangapanga.

Zosokoneza

Kutengera kwanthawi yayitali kwachuma cholembetsa kumatha kupangitsa kuti anthu azigwiritsa ntchito mwamakonda kwambiri katundu ndi ntchito mogwirizana ndi zomwe amakonda komanso kagwiritsidwe ntchito. Komabe, zikuwonetsanso chiopsezo cha kutopa kwa kulembetsa, pomwe kudzikundikira ndalama pamwezi pazinthu zosiyanasiyana kumakhala kolemetsa pazachuma. Anthu atha kudzipeza kuti ali otsekeredwa m'kulipira zolembetsa zomwe sizimagwiritsidwa ntchito kawirikawiri chifukwa cholembetsa mosavuta komanso kuvuta kuletsa. Kuphatikiza apo, kusintha kwa kulembetsa kwa digito kumatha kukulitsa kugawikana kwa digito, ndikuchepetsa mwayi wopeza ntchito zofunika kwa iwo omwe alibe intaneti yodalirika kapena luso lodziwa kulemba ndi kuwerenga.

Kwa makampani, njira yolembetsera imapereka ndalama zokhazikika, zomwe zimathandizira kukonza bwino ndalama komanso kuyika ndalama pakupanga zinthu. Zimalimbikitsa ubale wapamtima ndi makasitomala, kupereka deta yosalekeza yomwe ingagwiritsidwe ntchito kukonza zopereka zothandizira komanso kukhutira kwamakasitomala. Komabe, zimafunikiranso makampani kuti azipanga zatsopano ndikuwonjezera phindu kuti aletse makasitomala kusinthana ndi omwe akupikisana nawo. Kufunika kosanthula deta mwaukadaulo ndi njira zowongolera ubale wamakasitomala zitha kubweretsa zovuta kwa mabizinesi ang'onoang'ono, zomwe zitha kubweretsa kugwirizanitsa msika komwe osewera akulu okha ndi omwe angapikisane bwino.

Maboma angafunike kusintha ndondomeko ndi malamulo kuti athetseretu zovuta za kalembedwe ka malonda, makamaka pachitetezo cha ogula, chinsinsi, ndi chitetezo cha data. Kukwera kwa zolembetsa kumatha kulimbikitsa ntchito zachuma polimbikitsa bizinesi ndi zatsopano, ndikupereka njira yosinthika komanso yotsika mtengo kwambiri kuti oyambitsa ayambe kulowa msika. Komabe, zimafunikanso kusinthidwa kumayendedwe amisonkho kuti zitsimikizire kusonkhetsa misonkho mwachilungamo komanso mogwira mtima panjira yomwe ntchito za digito zodutsa malire ndizofala. 

Zotsatira za ndalama zolembetsa zimakula

Zomwe zimakhudzidwa kwambiri ndi kukula kwachuma cholembetsa kungaphatikizepo: 

• Kusintha kwamitundu yotengera kulembetsa m'mafakitale osiyanasiyana, zomwe zimapangitsa kuti pakhale mwayi wopeza katundu ndi ntchito kwa anthu ambiri.
• Kupititsa patsogolo ntchito zamakasitomala komanso kuchitapo kanthu, popeza mabizinesi amayesetsa kusunga ndi kukulitsa maziko olembetsa.
• Kukhazikitsidwa kwa mwayi wosinthika wa ntchito, monga momwe makampani amasinthira kuzinthu zofunikira pazachuma cholembetsa.
• Kupanga malamulo atsopano aboma kunayang'ana kwambiri kuwonetsetsa kuti anthu azilembetsa mwachilungamo komanso kupewa njira zolipiritsa zankhanza.
• Kugogomezera kwambiri pachitetezo cha data ndi malamulo achinsinsi, popeza ntchito zolembetsa zimadalira kwambiri kasitomala pakusintha kwanu komanso kutsatsa.
• Mitundu yatsopano yazachuma ndi ntchito zokonzedwa kuti zithandizire ogula kuyendetsa bwino zolipira zolembetsa zingapo.
• Kuthekera pakuchepetsa kuwononga chilengedwe chifukwa makampani omwe amapereka zinthu zakuthupi kudzera mukulembetsa atenga njira zokhazikika zogwirira ntchito komanso zopakira.
• Kuwonjezeka kwa mgwirizano pakati pa makampani m'magawo osiyanasiyana kuti apereke ntchito zolembetsera, kupititsa patsogolo phindu kwa ogula.
• Kusintha kwa machitidwe a ogula, ndikukonda mwayi wopeza umwini, kukopa kamangidwe kazinthu ndi njira zamalonda m'mafakitale onse.

Mafunso oyenera kuwaganizira

• Kodi ntchito zolembetsera zingasinthe bwanji njira yanu yopangira bajeti ndi kukonza zachuma?
• Kodi ogula angadziteteze bwanji ku kutopa kwa kulembetsa pomwe akusangalalabe ndi mapindu a mautumikiwa?