Mitundu yamabizinesi a Flywheel: Kukula kwanthawi yayitali pakulanda ndalama

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• July 19, 2023

Kuzindikira kwakukulu

Mtundu wa bizinesi ya flywheel, womwe umayang'ana kwambiri kukhutitsidwa kwamakasitomala komanso kukula kwachilengedwe, umalola mabizinesi kukhazikitsa makasitomala okhulupirika pomwe akupanga zatsopano kuti akwaniritse zosowa zomwe zikukula. Zimathandizira kusiyanasiyana kukhala misika yatsopano ndikusinthira kuyang'ana ku phindu lanthawi yayitali. Mtunduwu uli ndi tanthauzo lalikulu, kuphatikiza kulumikizana kolimba kwa anthu, kukhazikika kwachuma, komanso kusintha kwa chikhalidwe chamakasitomala.

Nkhani zamabizinesi a Flywheel

"Flywheel effect," yodziwika ndi mlangizi wamabizinesi Jim Collins, ikuwonetsa kuzungulira kopindulitsa pakati pa makasitomala okhutitsidwa ndi kukula kwachilengedwe, ndipo pamapeto pake ndikusintha kukhala mfundo yayikulu yamabizinesi otengera nsanja monga omwe amalembedwa ndi Amazon, Apple, ndi Meta. Mtundu uwu umathandizira chitukuko chofulumira komanso chokhazikika ndipo chakhala njira yodziwika bwino yoyambira. 

Mitundu yamabizinesi pamsika wamasiku ano ikukonzekera kuphatikiza mkati mwa chilengedwe kuti ikule pang'onopang'ono ponseponse. Njira yanthawi yayitaliyi imayang'ana phindu lonse m'malo mobwereranso mwachangu kuchokera kuzinthu zapayekha. M'malo mwake, mabizinesi nthawi zambiri amabweretsa zinthu zopanda phindu kuti zikope chidwi cha ogula ndipo pambuyo pake zimawatsogolera kuzinthu zotsika mtengo. 

Mwachitsanzo, osindikiza amagulitsidwa mwangozi kuti atsogolere makasitomala ku makatiriji a inki opindulitsa. Mofananamo, mabanki ogulitsa nthawi zambiri amatulutsa makhadi a debit, omwe amaonedwa kuti ndi mtsogoleri wotayika chifukwa cha mtengo wapamwamba wotulutsa komanso ndalama zochepa, kuyembekezera kuti zidzakhala ngati portal kuzinthu zosiyanasiyana zachuma zomwe kasitomala angafunikire. Mwachitsanzo, Alipay adagwiritsa ntchito njira yofananira, yopereka mautumiki ambiri mopanda phindu kuti apititse patsogolo phindu lamakasitomala ake onse, kupereka ndalama zothandizira amalonda kuti anyengere ogulitsa ndikupeza zambiri za ogula, kuwongolera njira zopindulitsa kwambiri zangongole.

Zosokoneza

Poyang'ana kwambiri zomwe makasitomala amakumana nazo, makampani amatha kupanga malingaliro abwino pomwe kukhutira kwamakasitomala kumawonjezera kukula ndikukopa makasitomala ambiri. Njira ya 'mtsogoleri wotayika', yomwe ndi gawo lofunikira kwambiri pamtundu wa flywheel, ingathandize mabizinesi kukopa makasitomala mwachangu ndikuwatsekera m'dongosolo lachilengedwe, zomwe zimapangitsa makasitomala kukhala odalirika komanso okhalitsa. Pakapita nthawi, mtundu uwu umalola mabizinesi kukhalabe ndi makasitomala olimba komanso okhulupirika pomwe akupanga zatsopano kuti akwaniritse zosowa zamakasitomala.

Chinthu chinanso chomwe chimakhudza nthawi yayitali yamabizinesi amtundu wa flywheel ndi mwayi wamabizinesi kuti asinthe zomwe amapereka ndikulowa m'misika yatsopano. Ndi zomwe amapeza kuchokera kwa makasitomala mkati mwa chilengedwe, makampani amatha kumvetsetsa zosowa zawo bwino, zomwe zimapangitsa kupanga zinthu zatsopano, zopindulitsa kwambiri ndi ntchito. Kusiyanasiyana kotereku kumakulitsa njira zopezera ndalama ndikulimbitsa kulumikizana kwa kasitomala ndi chilengedwe, zomwe zimapangitsa kuti zikhale zovuta kuti achoke. Mwachitsanzo, makasitomala a Amazon akaphatikizidwa muzachilengedwe ndi umembala wa Prime, amakhala ndi mwayi wopeza ntchito zosiyanasiyana, kuyambira zosangalatsa mpaka kukagula, zomwe zimapangitsa kuti asakhale ndi mwayi wopeza njira zina.

Pomaliza, mtundu wa flywheel umasintha momwe mabizinesi amawonera ndikuyesa phindu. M'malo mongoyang'ana kwambiri zopindula kwakanthawi kochepa kuchokera kuzinthu kapena ntchito, makampani tsopano akuwunika mtengo wamoyo wamakasitomala mkati mwa chilengedwe. Kusinthaku kumalimbikitsa njira yokhazikika yamakasitomala, pomwe mabizinesi akufuna kukulitsa zomwe makasitomala amakumana nazo kuti awonjezere kusunga komanso kupindula kwanthawi yayitali. 

Zotsatira zamitundu yamabizinesi a flywheel

Zotsatira zokulirapo zamabizinesi amtundu wa flywheel zingaphatikizepo: 

• Kulumikizana kolimba pakati pa mabizinesi ndi makasitomala awo, zomwe zimapangitsa kuti anthu azigwirizana, kudalirana, ndi mgwirizano.
• Kukula kokhazikika kwa ndalama zamabizinesi zomwe zimabweretsa kukhazikitsidwa kwa ntchito, kukhazikika kwachuma, komanso kuchuluka kwa ndalama pakufufuza ndi chitukuko.
• Mabizinesi omwe akutenga mtunduwu amalimbikitsa mfundo zomwe zimathandizira chitetezo cha ogula komanso mpikisano wachilungamo.
• Mandalama ochulukira pakufufuza ndi kusanthula kwa anthu kuti amvetsetse bwino anthu omwe akuwatsata, zomwe zimapangitsa kuti pakhale zogulitsa ndi ntchito zanu.
• Kupanga zatsopano pakuwongolera ubale wamakasitomala (CRM), kusanthula kwa data, ndi automation. Kupita patsogolo kwaukadaulo komwe kumabwera chifukwa cha modeli iyi kumathanso kukhala ndi zotsatira zofala m'mafakitale ena.
• Mabizinesi omwe amaika ndalama pamaphunziro ophunzitsira ndi chitukuko kuti apatse mphamvu ogwira ntchito ndi luso lofunikira kuti apereke zokumana nazo zapadera zamakasitomala. Kupititsa patsogolo kumeneku kungapangitse kukhutitsidwa kwa ntchito, malipiro apamwamba, ndi kuwonjezeka kwa kufunikira kwa ogwira ntchito aluso.
• Makampani omwe akupanga ndalama popanga zinthu zokomera zachilengedwe, kuchepetsa kuwononga zinyalala, ndikupanga zinthu zokomera chilengedwe kuti zikope anthu ogula.
• Chikhalidwe chachifundo, kuchitapo kanthu, ndi kuwongolera kosalekeza kumalimbikitsa zoyembekeza za anthu ndikukweza zokumana nazo zamakasitomala m'mafakitale onse.
• Mabizinesi omwe amakwaniritsa bwino chitsanzochi akukulirakulira m'misika yatsopano, akuyendetsa malonda amalire ndi kuphatikiza chuma. 

Mafunso oyenera kuwaganizira

• Nchiyani chimakupangitsani kukhala wokhulupirika ku mtundu?
• Kodi mabizinesi angagwiritsenso ntchito bwanji mtundu wa bizinesi ya flywheel kusokoneza malonda ndi ntchito?