Kuponya-njerwa-ndi-kudina: Njira yopusitsa pakati pa masitolo apaintaneti ndi akuthupi

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• Dzina la wolemba

  Quantumrun Foresight
• November 22, 2023

Chidule cha chidziwitso

Maloboti opaka utoto wodziyimira pawokha akusintha magawo opanga ndi zomangamanga pogwiritsa ntchito malingaliro a 3D kapena mapasa a digito kuti apange penti yolondola, kuchepetsa mtengo wokhudzana ndi kukonzanso ndi kuthirira. Makampani a inshuwaransi yaumoyo ndi moyo akutembenukira kuukadaulo wa blockchain kuti agawane deta yotetezeka, yodalirika, kuchepetsa ndalama zoyendetsera ntchito ndi chinyengo, komanso kupatsa mphamvu eni ma policy. Mtundu wa bizinesi wa "njerwa-ndi-click" umaphatikiza masitolo ogulitsa ndi nsanja zapaintaneti, zomwe zimapereka kusinthasintha kwa ogula komanso kulimba mtima kumabizinesi. Mtunduwu wakula kwambiri m'misika yomwe ikubwera ngati Philippines, chifukwa cha kufalikira kwa zikwama zam'manja, ndipo ikuwonetsa kufunikira kokhazikika pazamalonda a e-commerce.

Nkhani ya njerwa-ndi-kudina

Mabizinesi okhoma njerwa athanso kupereka zosankha monga kutenga m'sitolo zomwe mwagula pa intaneti kapena kubweza zinthu zomwe zidagulidwa pa intaneti m'sitolo. Mawu oti "njerwa-ndi-click" akugogomezera kuphatikiza njira zachikhalidwe komanso zamakono zogulitsira. Zimathandiziranso mabizinesi kuti afikire anthu ambiri ndikukwaniritsa zomwe amakonda.

Mu 2019, Euromonitor International idachita kafukufuku yemwe adawonetsa kusintha kwazomwe zikuchitika ku Philippines, mabizinesi ambiri amakhazikitsa njira zapaintaneti pogulitsa mwachindunji pa Facebook Marketplace ndikugwiritsa ntchito mayendedwe a chipani chachitatu monga Lazada ndi Shopee. Kutsekeka kwa mliri wa COVID-19 kudapangitsa kuti kuchulukirachuluke kwa ndalama zosinthira ndalama pakompyuta (EFTs), zomwe zidapangitsa kuti malonda ogulitsa malonda achuluke ndi 31% pofika kumapeto kwa 2019. Osakwana 2 peresenti ya anthu aku Philippines ali ndi kirediti kadi, koma mafoni ntchito zachikwama zagwiritsidwa kale ntchito ndi 40 peresenti. Zotsatira zake, Philippines tsopano imadziwika kuti ndi imodzi mwamisika yomwe ikukula mwachangu kwambiri ku Asia.

Malinga ndi kafukufuku wa 2022 wofalitsidwa mu IISE Transactions, kuphatikiza nsanja yapaintaneti kumatulutsa zambiri zamakasitomala zomwe amakonda kuzinthu zinazake, monga mayankho omwe makasitomala amagawana nawo pa intaneti. Kuzindikira kofunikira kumeneku kungagwiritsidwe ntchito kupititsa patsogolo kulondola kwazomwe zimafunikira. Muzochitika zomwe ndalama zokhazikika zimakhala zochepa, wogulitsa amapindula kuchokera kuphatikizira njira yapaintaneti pansi pa njira zosiyana komanso zofanana zamitengo. 

Zosokoneza

Malinga ndi kafukufuku wa 2021 yemwe adasindikizidwa mu nyuzipepala ya Electronic Commerce Research and Applications, kupezeka kwa sitolo yakuthupi kumalimbitsa mphamvu ndikuchepetsa chiopsezo. Ogulitsa pa intaneti omwe ali pachiwopsezo chosowa ndalama nthawi 1.437 kuposa ogulitsa njerwa ndikudina. Kuphatikiza apo, mabizinesi omwe asankha mabizinesi amtundu wa e-commerce atha kukhala ndi moyo. Osewera am'deralo akukumana ndi chiwopsezo cha bankirapuse nthawi 2.778 kuposa makampani apadziko lonse lapansi omwe amachita zinthu zolowetsa ndi kutumiza kunja kwa e-commerce.

Mabizinesi ambiri atha kuyamba pa intaneti chifukwa chotsika mtengo, ndikupatsa mwayi woyambira kukhazikitsa nsanja za e-commerce ndi mayankho olipira. Ndemanga zamakasitomala zikhala zofunika kwambiri, ndipo nsanja za e-commerce zitha kupanga mawonekedwe ogwiritsa ntchito omwe amaika patsogolo kupereka ndemanga kapena mavoti. Mabizinesi apadziko lonse a e-commerce atha kuyambanso kumanga malo ogulitsa m'malo ofunikira padziko lonse lapansi omwe amayang'ana mawonekedwe awo amtundu kapena kuchuluka kwa ogula.

Momwe bizinesi yosakanizidwa iyi ikupitilira kukula, padzakhala kufunikira kwa malamulo okhudza zovuta za e-commerce. Ndondomekozi zingaphatikizepo msonkho wokwanira (kapena kuchotsera) ndi chitetezo cha ogula. Zikwama zam'manja zikhalanso zopikisana kwambiri pomwe olowa kumene alowa nawo msika, makamaka m'maiko omwe akutukuka ngati Southeast Asia. Malipiro a Crypto angakhalenso ofunika kwambiri m'madera awa.

Zotsatira za njerwa-ndi-kudina

Zowonjezereka za njerwa-ndi-click zingaphatikizepo: 

• Kuchulukirachulukira kwa mayanjano ndi kuyanjana ndi makasitomala. 
• Zochita zambiri zachuma ndi kukula popereka makasitomala ndi zinthu zambiri ndi mautumiki. Chitsanzochi chingathenso kuonjezera mpikisano pakati pa mabizinesi, zomwe zimapangitsa kuti pakhale mitengo yopikisana komanso kuchita bwino kwa makasitomala.
• Kuwonjezeka kwa ndalama zamisonkho zamaboma ang'onoang'ono ndi amitundu. Kuphatikiza apo, chitsanzochi chikhoza kuthandizira kukula kwa mabizinesi ang'onoang'ono, omwe angakhale gwero lofunikira pakukula kwachuma ndi kupanga ntchito.
• Anthu okhala kumadera akumidzi kapena akumidzi omwe ali ndi mwayi wopeza zinthu ndi ntchito zambiri, zomwe zimathandizira kuthetsa kugawanika kwa digito ndikuwonjezera mwayi wachuma kwa anthu m'malo awa.
• Mabizinesi a njerwa-ndi-click omwe amafunikira ndalama zambiri zaukadaulo, kuphatikiza nsanja za e-commerce, kutsatsa kwa digito, ndi machitidwe oyang'anira ubale wamakasitomala. Chofunikira ichi chikhoza kuyambitsa chitukuko cha matekinoloje atsopano ndi zatsopano m'maderawa.
• Ntchito zatsopano mu e-commerce, kasitomala, ndi malonda a digito. Mtundu uwu ukhozanso kuonjezera kufunikira kwa ogwira ntchito aluso mu analytics ya data ndi njira ya digito.
• Kuchepetsa mpweya wotulutsa mpweya komanso kutsika kwa mpweya wa carbon, makamaka ngati malo ogulitsa ndi ochepa ndipo njira zapaintaneti zimayendetsedwa ndi mphamvu zongowonjezedwanso.
• Kusinthana kwabwinoko kwamaganizidwe, malonda, ndi ntchito kumadera ndi zikhalidwe zosiyanasiyana.

Mafunso oyenera kuwaganizira

• Kodi chinthu chothandiza kwambiri pamabizinesi ochita njerwa ndi kudina ndi chiyani?
• Kodi mukuganiza kuti mtundu wabizinesiwu upitilire bwanji ndi matekinoloje apamwamba kwambiri ngati zenizeni zenizeni?