Zovuta zakulera za Metaverse: Kodi ogwiritsa ntchito omwe angakhale akutaya chidwi?

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  Quantumrun Foresight
• February 1, 2024

Chidule cha chidziwitso

Makampani angafunike kuganiziranso njira zawo ndikugawa zothandizira njira zatsopano zoyankhulirana zomwe cholinga chake ndi kulimbikitsa kukhazikitsidwa kwa njira zosagwirizana pakati pa anthu ambiri. Njira iyi ing'onozing'ono ikuphatikizapo kupanga zinthu zochititsa chidwi komanso zogwirizana zomwe zimasonyeza ubwino wa metaverse ndi zochitika zomwe zingagwiritsidwe ntchito pamene mukulimbana ndi zovuta zilizonse kapena malingaliro olakwika. Kuphatikiza apo, kupanga maubwenzi ndi anthu otchuka komanso mabungwe amathandizira kukulitsa kudalirika komanso kukopa kwaukadaulo.

Kukhazikitsidwa kwa Metaverse kumabweretsa zovuta

Chimodzi mwazinthu zolepheretsa kulimbikitsa masewerawa ndikukopa ogwiritsa ntchito kuti apitirire kupitilira ana komanso okonda masewera. Malinga ndi Chief Business Officer wa Roblox - nsanja yamasewera a metaverse - mbadwa za digito, monga za Gen Z, zimakhala zosavuta kumvetsetsa zochitika zenizeni (VR). Komabe, kukopa mibadwo yakale kuti itenge nawo mbali pazamasewera kungafune zambiri kuposa kungopereka zosangalatsa.

Makampani akugulitsa metaverse ngati malo ogwirira ntchito amtsogolo kuti ikhale yosangalatsa. Mwachitsanzo, Microsoft idayambitsa Mesh for Microsoft Teams mu 2022, nsanja yosakanikirana yomwe imathandizira mgwirizano mkati mwa metaverse kudzera ma hologram ndi ma avatar. Pogogomezera kugwiritsa ntchito luso laukadaulo, makampani a metaverse amatha kukopa ogwiritsa ntchito ambiri.

Ngakhale kuti anthu ayesetsa kuchita zimenezi, anthu ena otsutsa amakhulupirira kuti kukopa anthu ambiri kuti alowe m’gululi kungakhale kopanda phindu. General Manager wa Epic Games adati chidwi paukadaulo chayamba kuchepa. Kafukufuku wa 2022 wopangidwa ndi kampani yazanzeru zabizinesi ya Morning Consult adapeza kuti 36 peresenti yokha ya omwe adafunsidwa ku US ndi omwe anali ndi chidwi ndi izi. Komanso, 28 peresenti yokha ya omwe anasonyeza chidwi ndi akazi. Mu kafukufuku wina wa 2022 wopangidwa ndi kampani yofufuza zamsika ya Ipsos, mayiko ena omwe ali ndi ndalama zambiri sadziwa nkomwe zakusintha. Mwachitsanzo, anthu osakwana 30 peresenti ku France ndi ku Belgium amadziwa zaukadaulo. Pakadali pano, mayiko omwe ali ndi chidziwitso chachikulu ndi Turkey (86 peresenti), India (80 peresenti), ndi China (73 peresenti).

Zosokoneza

Chifukwa chachikulu chakuchepa kwa chidwi ndichakuti mapulatifomu ambiri, monga Meta's Horizon Worlds, amavutika ndi zovuta zaukadaulo monga glitches, malire, ndi zithunzi za subpar. Kuti athane ndi zovutazi komanso kulimbikitsa kutengera kufalikira kwa metaverse, makampani akuyenera kuyang'ana kwambiri kukulitsa luso la ogwiritsa ntchito pokonza zojambula, kuchepetsa zovuta zaukadaulo, ndikukulitsa kuchuluka kwa ntchito. Madera a Metaverse amatha kusinthika kukhala zochitika zapadera zomwe zimasamalira mibadwo yachichepere, monga Gen Z ndi Gen Alpha. Ogwiritsa ntchitowa nthawi zambiri amakopeka ndikusintha ma avatar awo ndikuchita nawo zochitika zomwe zikuchitika mkati mwa malo enieni popeza akukula ndi chitonthozo chachikulu komanso kuzolowera matekinoloje a digito. 

Kutengera mibadwo yakale, ma brand ena amatha kuyang'ana kwambiri kupanga magulu achidwi ogwirizana ndi zomwe amakonda komanso zosowa zawo. Komabe, kukwera mtengo kwa mahedifoni a VR/AR kungakhale cholepheretsa kutengera kwa ogwiritsa ntchito ambiri omwe atha kukhala m'magulu azaka izi, omwe sangakonde kuyika ndalama pazida zotere. Makampani omwe akusintha kupita kumalo ogwirira ntchito okhazikika atha kukumana ndi kutsutsidwa ndi a Gen Xers ndi Baby Boomers, omwe mwina akukumana kale ndi kutopa kwaukadaulo. Mibadwo iyi, yomwe yawona kupita patsogolo kwaukadaulo m'miyoyo yawo yonse, ikhoza kukhala yokayikitsa kapena kudabwitsidwa ndi chiyembekezo chokhala ndi malo ogwirira ntchito. Makampani atha kuganizira kupanga zida zotsika mtengo kapena kuphatikiza magwiridwe antchito (XR) mu asakatuli kuti athane ndi zovuta izi. 

Zotsatira za zovuta za kukhazikitsidwa kwa metaverse

Zotsatira zazikulu za zovuta zotengera kulera zisankho zitha kukhala: 

• Kutsika pang'onopang'ono kwaukadaulo wapamwamba monga mayankho a haptic, komanso zenizeni komanso zowonjezereka, chifukwa sipangakhale zolimbikitsa kuti makampani aziyika ndalama pakufufuza ndi chitukuko.
• Mabungwe amaphunziro atha kuphonya maubwino ophatikizira malo ophunzirira komanso mwayi wophunzirira kutali kwa ophunzira apadziko lonse lapansi.
• Kutengera kutsika kwa metaverse kumachepetsa kukulira kwa ntchito zakutali, pomwe makampani ochepera amatengera ukadaulo wamisonkhano yeniyeni ndi mgwirizano.
• Kusachita chidwi ndi njira zomwe zimabweretsa kugawikana kwa digito, ndi madera oponderezedwa omwe atha kuphonya phindu laukadaulowu chifukwa cholephera kupeza.
• Phindu la chilengedwe lomwe lingakhalepo chifukwa cha kuchepa kwa maulendo, maofesi ogwiritsira ntchito mphamvu zamagetsi, ndi misonkhano ya digito mwina sizingachitike, zomwe zingathandize kuonjezera kutulutsa mpweya wa carbon ndi kugwiritsa ntchito zinthu.
• Kutengera pang'ono kwa metaverse komwe kumakhudza msika wantchito pochepetsa kuchuluka kwa mwayi wantchito wakutali komanso wosinthika, zomwe zimalepheretsa ogwira ntchito kuti agwirizane ndi kusintha kwachuma ndikuchepetsa kusinthika konse kwa msika wantchito.
• Madivelopa a Metaverse akupanga nsanja zotsika mtengo komanso zida zolimbikitsira mitengo yotengera ana.

Mafunso oyenera kuwaganizira

• Kodi mukufuna kudziwa kuthekera kwa metaverse?
• Kodi ndi njira zina ziti zomwe makampani angapangire kuti metaverse ikhale yothandiza komanso yofikirika kwa anthu ambiri?