Kusanthula kwamalingaliro: munganene zomwe ndikumva?

Kulankhula mosalekeza pamakompyuta athu, mafoni, ndi matabuleti kumatipatsa mwayi wosatsutsika. Zonse zimamveka bwino poyamba. Ndiyeno, ganizirani za nthaŵi zambirimbiri zimene mwalandirapo uthenga, osadziŵa mmene mawuwo amvekere.

Mwina izi ndichifukwa choti dziko lathu posachedwapa lazindikira kwambiri za kukhala ndi moyo wabwino komanso momwe angakwaniritsire. Nthawi zonse timazunguliridwa ndi makampeni omwe amatilimbikitsa kuti tipume pantchito, kuyeretsa mitu yathu, ndikuyeretsa malingaliro athu kuti tipumule.

Izi ndizochitika zomwe zimachitika chifukwa chaukadaulo sichikuwonetsa kukhudzidwa bwino, komabe anthu amatsindika kwambiri kuzindikira zamalingaliro. Izi zikupereka funso lofunika: timapitiliza bwanji kulankhulana pakompyuta, komabe timaphatikiza malingaliro athu mu mauthenga athu?

Emotional analytics (EA) ndiye yankho. Chidachi chimalola mautumiki ndi makampani kuzindikira momwe ogwiritsa ntchito amamvera panthawi yomwe akugwiritsa ntchito malonda awo, kenako amasonkhanitsa izi ngati deta kuti iwunikenso ndikuphunziridwa pambuyo pake. Makampani amatha kugwiritsa ntchito zowunikirazi kuti adziwe zomwe kasitomala amakonda ndi zomwe sakonda, kuwathandiza kulosera zomwe kasitomala angachite, monga "kugula, kusaina, kapena kuvota".

Chifukwa chiyani makampani ali ndi chidwi kwambiri ndi malingaliro?

Anthu a m'dera lathu amaona kuti kudzidziwa bwino, kufuna kudzithandiza ngati kuli kofunikira, komanso kuchitapo kanthu kuti athe kuthana ndi malingaliro athu.

Titha kuyang'ananso mkangano pawonetsero wotchuka wa ABC, The Bachelor. Otsutsana Corinne ndi Taylor kukangana pa lingaliro la "nzeru zamaganizo" kumawoneka ngati koseketsa poyang'ana koyamba. Taylor, yemwe ndi mlangizi wa zamaganizo, ananena kuti munthu wanzeru amadziwa mmene akumvera komanso mmene zochita zake zingakhudzire anthu ena. Mawu akuti "nzeru zamalingaliro" adafalikira pa intaneti. Ndi chimodzi mwazotsatira zoyamba pa Google ngati mungalembe "zokhudza mtima". Kusawadziwa bwino mawuwa komanso kumasulira kwake (wopikisana naye Corrine apeza kuti kukhala “wopanda nzeru” n’chimodzimodzi ndi kukhala wanzeru) kungagogomeze kuchuluka kwa phindu limene timaika podzizindikiritsa ndi kulamulira maganizo athu tokha. 

Tekinoloje yayamba kuchitapo kanthu pothandiza anthu kuti azitha kudzithandiza pongogwira batani. Onani masamba awo ochepa pa iTunes Store:

• Calm- Amapereka zosiyanasiyana mini-maphunziro kuti muwonjezere kulingalira. Maphunziro amakhudza mitu yambiri, monga kukoma mtima, kukhululuka, ndi kusaweruza. 
• Headspace- Chida ichi chimapereka magawo osiyanasiyana osinkhasinkha, kuyambira lalifupi mpaka lalitali. Zimabweranso ndi rmphotho ndi zikumbutso kulimbikitsa ogwiritsa ntchito kuti apitirize. Komanso, Emma Watson amachikonda.
• Pacifica- Ogwiritsa ntchito mapulogalamu amatha kulowa nawo m'magulu a pa intaneti kuti azithandizana, kuyang'anira momwe akumvera, komanso kuwona momwe akumvera. Ogwiritsa ntchito amathanso kudzipangira "malire" pazinthu zomwe zimayambitsa nkhawa, monga caffeine ndi kugona.

Momwe zomverera zimalumikizirana ndi kusanthula kwamalingaliro

Mapulogalamu omwe tawatchulawa amakhala ngati miyala yolowera kuti ogwiritsa ntchito azimasuka kuyankhula ndi kufotokoza zakukhosi. Amagogomezera thanzi lamalingaliro polimbikitsa njira zotsatirira malingaliro, monga kusinkhasinkha, kulingalira, ndi/kapena kulemba nkhani pafupifupi. Kuphatikiza apo, amalimbikitsa ogwiritsa ntchito kukhala omasuka poulula zakukhosi kwawo mkati mwaukadaulo, gawo lofunikira la EA.

Mu kusanthula kwamalingaliro, malingaliro amalingaliro amakhala ngati ziwerengero, zomwe zimatha kufotokozedwa kuti zithandizire makampani ndi makampani kumvetsetsa zokonda za ogwiritsa ntchito ndi/kapena ogula. Ma analytics awa atha kuwonetsa makampani momwe ogwiritsa ntchito angachitire akakumana ndi zosankha - monga kugula zinthu kapena kuthandizira ofuna kusankhidwa - kenako kuthandiza makampani kutsatira malingalirowa.

Ganizirani za Facebook "Reaction" Bar- Cholemba chimodzi, zomvera zisanu ndi chimodzi zomwe mungasankhe. Simuyeneranso "kukonda" positi pa Facebook; mukhoza tsopano kuzikonda, kuzikonda, kuziseka, kuzizwa nazo, kukwiyitsidwa nazo, kapena ngakhale kuzikwiyira, zonsezo pakungodina batani. Facebook imadziwa mitundu ya zolemba zomwe timasangalala kuziwona kuchokera kwa anzathu komanso zomwe timadana nazo kuziwona (ganizirani zithunzi zambiri za chipale chofewa panthawi ya blizzard) tisanati "tiyankhe" pa izo. Pakuwunika kwamalingaliro, makampani amagwiritsa ntchito malingaliro athu ndi zomwe timachita kuti akwaniritse ntchito zawo ndi zolinga zawo malinga ndi zosowa ndi nkhawa za ogula. Tinene kuti "MUMAKONDA" chithunzi chilichonse cha kagalu wokongola pa nthawi yanu. Facebook, ngati isankha kugwiritsa ntchito EA, idzaphatikiza zithunzi za ana agalu pa nthawi yanu.

Kodi EA idzasintha bwanji tsogolo laukadaulo?

Zipangizo zathu zimaneneratu kale mayendedwe athu ena tisanawapange. Apple Keychain ikuwonekera, ndikudzipereka kuti mulowetse nambala ya kirediti kadi nthawi iliyonse wogulitsa pa intaneti akafunsa zambiri zolipira. Tikamafufuza zosavuta za Google za "nsapato za chipale chofewa", mbiri yathu ya Facebook imakhala ndi zotsatsa za nsapato za chipale chofewa tikalowa masekondi pambuyo pake. Tikaiwala kulumikiza chikalata, Outlook imatikumbutsa kuti titumize tisanakanikize enter.

Kusanthula kwamalingaliro kumakulitsa izi, kulola makampani kuti amvetsetse zomwe zimakhudza ogula ndikuwunikira njira zomwe zingagwiritsidwe ntchito kuwakopa kuti agwiritse ntchito malonda kapena ntchito zawo mtsogolo.

Monga tanenera pa beyondverbal.com, kusanthula kwamalingaliro kumatha kusintha dziko la kafukufuku wamsika. Mtsogoleri wamkulu wa Beyondverbal Yuval Mor akuti, "zida zathu zimamvetsetsa momwe timamvera komanso moyo wathu, zomwe zimatithandiza kumvetsetsa zomwe zimatipangitsa kukhala osangalala".

Mwinanso kusanthula kwamalingaliro kungathandize makampani kukhazikitsa kampeni yotsatsa pazokonda ndi nkhawa za makasitomala awo kuposa kale, komanso kukopa ogula kuposa kale.

Ngakhale makampani akuluakulu, kuchokera Unilever kupita ku Coca-Cola, ayambanso kugwiritsa ntchito kusanthula kwamalingaliro, powona ngati "'malire otsatira' a data yayikulu", malinga ndi Campaignlive.co.uk. Mapulogalamu omwe amazindikira mawonekedwe ankhope (okondwa, osokonezeka, osangalatsidwa) akupangidwa, komanso ma codec omwe amatha kujambula ndikumasulira malingaliro a ogwiritsa ntchito. Zonsezi, izi zitha kugwiritsidwa ntchito kuthandiza makampani kusankha zomwe ogula akufuna kwambiri, amafuna zochepa, komanso zomwe salowerera ndale.

Mikhel Jaatma, CEO wa Realeyes, kampani yoyezera malingaliro, akuti EA ndi njira "yachangu komanso yotsika mtengo" yosonkhanitsira deta, poyerekeza ndi kafukufuku wapa intaneti kapena zisankho.