Mosiyana ndi zomwe anthu ambiri amakhulupirira, malo ogulitsa njerwa ndi matope sakufa, koma akusintha, ndipo zotsatira zake ndizofunika kwambiri. Mu 2023, mitengo yaku North America yogulitsira malo idatsika, ndipo malo ochepera 50 miliyoni amalo atsopano adaperekedwa kumsika wa U.retail. Chotsatira chake, kupeza malo abwino ogulitsa malo obwereketsa kwakhala kovuta kwambiri, motero kukakamiza ogulitsa kusintha momwe mabizinesi awo amagwirira ntchito pamalo omwe alipo.