Pofika pano, osunga ndalama akudziwa kuti pali mpikisano waukulu pazamalonda ku South East Asia. Tiktok ya Bytedance idalowa kuyambira koyambirira kwa 2023 ndipo yakhala ikugwiritsa ntchito phindu lake lapachaka la US $ 10+ biliyoni kuchokera ku China kuti lithandizire kutayika kwakukulu komwe kunachitika ku South East Asia, cholinga chake ndi chosavuta kukhala m'modzi mwa osewera a e-commerce 2 (opatsidwa South. Kuchuluka kwa anthu aku East Asia komanso kugwiritsa ntchito mphamvu zochepa, zikuwoneka kuti derali limatha kuthandizira osewera 2 opindulitsa) Shopee (mkono wa Nyanja) adawonetsa momwe malonda a e-e angakhalire opindulitsa pomwe adayika magawo awiri okwana US $ 2 biliyoni pachaka cha EBITDA (kapena pafupifupi US $ 1 miliyoni pazabwino zonse zapachaka).