Gen Z m'malo antchito: Kuthekera kwakusintha mubizinesi

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• October 21, 2022

Chidule cha chidziwitso

Generation Z ikumasuliranso malo ogwirira ntchito ndi malingaliro awo apadera komanso luso laukadaulo, kukopa momwe makampani amagwirira ntchito ndikuchita ndi antchito. Kuyang'ana kwawo pamakonzedwe osinthika a ntchito, udindo wa chilengedwe, komanso luso la digito ndikupangitsa mabizinesi kukhala ndi mitundu yatsopano yamalo ogwirira ntchito ophatikizana komanso ogwira mtima. Kusinthaku sikumangokhudza njira zamabizinesi komanso kungapangitsenso maphunziro amtsogolo ndi ndondomeko zantchito zaboma.

Gen Z m'malo antchito

Ogwira ntchito omwe akubwera, ophatikiza anthu obadwa pakati pa 1997 ndi 2012, omwe amadziwika kuti Generation Z, akukonzanso machitidwe ndi ziyembekezo zapantchito. Pamene akulowa mumsika wa ntchito, amabweretsa makhalidwe ndi zokonda zosiyana zomwe zimakhudza mapangidwe a bungwe ndi zikhalidwe. Mosiyana ndi mibadwo yam'mbuyomu, Generation Z imayika chidwi kwambiri pantchito yomwe imagwirizana ndi zomwe amakonda, makamaka pankhani yosamalira zachilengedwe komanso udindo wa anthu. Kusintha uku kukakamiza makampani kuti awunikenso ndondomeko ndi machitidwe awo kuti agwirizane ndi zomwe zikuyembekezeka.

Kuphatikiza apo, Generation Z imawona ntchito osati ngati njira yopezera ndalama, koma ngati nsanja yachitukuko chonse, kuphatikiza kukwaniritsidwa kwamunthu ndi kupita patsogolo kwaukadaulo. Kaonedwe kameneka kapangitsa kuti pakhale zitsanzo za anthu ogwira ntchito, monga momwe zikusonyezedwera mu pulogalamu ya Unilever’s Future of Work yomwe inayambika mu 2021. Pulogalamuyi ikusonyeza kudzipereka kwa kampani posamalira antchito ake poika ndalama zawo pantchito yopititsa patsogolo luso ndi kupititsa patsogolo ntchito. Pofika chaka cha 2022, Unilever adawonetsa kupita patsogolo kodabwitsa pakusungabe kuchuluka kwa ntchito komanso kufunafuna mwachangu njira zatsopano zothandizira antchito ake. Kugwirizana ndi mabungwe ngati Walmart ndi gawo la njira zake zoperekera mwayi wosiyanasiyana wantchito ndi chipukuta misozi, kuwonetsa kusintha kwa magwiridwe antchito amphamvu komanso othandizira.

Izi zikuwonetsa kusinthika kwakukulu pamsika wantchito, pomwe ubwino wa ogwira ntchito ndi kukula kwaukadaulo zimayikidwa patsogolo. Povomereza zosinthazi, mabizinesi amatha kupanga odzipereka, aluso, komanso olimbikitsidwa. Pamene kusinthaku kukupitilirabe, titha kuwona kusintha kwakukulu momwe mabizinesi amagwirira ntchito, kuyika patsogolo, ndikuchita ndi antchito awo.

Zosokoneza

Kukonda kwa Generation Z pamawonekedwe akutali kapena osakanizidwa kukuyendetsa kuwunikanso kwamalo azikhalidwe zamaofesi, zomwe zimapangitsa kuti pakhale zida zogwirira ntchito za digito ndi malo ogwirira ntchito. Kufunitsitsa kwawo kusungitsa chilengedwe ndikukakamiza makampani kuti azitsatira njira zokomera zachilengedwe, monga kuchepetsa kutsika kwa mpweya ndikuthandizira zobiriwira. Pamene mabizinesi amagwirizana ndi zomwe amakondazi, titha kuwona kusintha kwa chikhalidwe chamakampani, ndikugogomezera kwambiri kuyang'anira chilengedwe komanso moyo wantchito.

Pankhani yaukadaulo waukadaulo, mawonekedwe a Generation Z ngati mbadwa zenizeni za digito amawayika ngati chinthu chamtengo wapatali pamabizinesi omwe akuchulukirachulukira. Chitonthozo chawo ndi ukadaulo komanso kusinthira mwachangu zida zatsopano zama digito kumathandizira kuti ntchito zitheke komanso kupititsa patsogolo luso. Kuphatikiza apo, njira zawo zopangira komanso kufunitsitsa kuyesa mayankho atsopano zitha kulimbikitsa chitukuko cha zinthu zapamwamba ndi ntchito. Pamene mabizinesi amakumbatira luntha lochita kupanga (AI) ndi makina, kukonzeka kwa m'badwo uno kuphunzira ndikuphatikiza matekinoloje atsopano kungakhale kofunikira pakuwongolera chuma cha digito chomwe chikukula.

Kuphatikiza apo, kuyimira mwamphamvu kwa Generation Z pamitundu yosiyanasiyana, chilungamo, komanso kuphatikizidwa m'malo antchito ndikukonzanso mfundo ndi mfundo za bungwe. Kufuna kwawo malo ogwira ntchito ophatikizana kumapangitsa kuti pakhale njira zosiyanasiyana zolembera anthu ntchito, kusamaliridwa mwachilungamo kwa ogwira ntchito, komanso malo antchito ophatikizana. Popereka mwayi wolimbikitsa ogwira ntchito, monga nthawi yodzipereka yolipidwa komanso kuthandiza othandizira, makampani amatha kugwirizana kwambiri ndi mfundo za Generation Z. 

Zotsatira za Gen Z kuntchito

Zotsatira zambiri za Gen Z kuntchito zingaphatikizepo: 

• Kusintha kwa chikhalidwe cha ntchito zachikhalidwe. Mwachitsanzo, kusintha sabata lantchito lamasiku asanu kukhala sabata lantchito lamasiku anayi ndikuyika patsogolo masiku ovomerezeka atchuthi ngati kukhala ndi thanzi labwino.
• Zothandizira zaumoyo wamaganizidwe ndi phukusi zopindulitsa kuphatikiza upangiri kukhala zinthu zofunika pakubweza kwathunthu.
• Makampani omwe ali ndi antchito odziwa kulemba ndi digito omwe ali ndi antchito ambiri a Gen Z, motero amalola kuphatikizika kosavuta kwa matekinoloje opangira nzeru.
• Makampani akukakamizika kupanga malo ovomerezeka ogwirira ntchito popeza ogwira ntchito ku Gen Z amatha kugwirizanitsa kapena kujowina mabungwe ogwira ntchito.
• Kusintha kwamitundu yamabizinesi kupita kuudindo wokulirapo wamakampani, kumabweretsa kukhulupirika kwa ogula ndikukulitsa mbiri yamakampani.
• Kukhazikitsidwa kwa maphunziro atsopano okhudza kuwerengera kwa digito ndi kugwiritsa ntchito ukadaulo wamakhalidwe abwino, kukonzekera mibadwo yamtsogolo kuti igwire ntchito yaukadaulo.
• Maboma akuwunikanso malamulo a ntchito kuti aphatikizepo zogwirira ntchito zakutali komanso zosinthika, kuwonetsetsa kuti anthu akugwira ntchito mwachilungamo pakukula kwachuma cha digito.

Mafunso oyenera kuwaganizira

• Kodi mukuganiza kuti makampani angakope bwanji antchito a Gen Z?
• Kodi mabungwe angapangitse bwanji malo ogwirira ntchito ophatikizana kwa mibadwo yosiyanasiyana?