Kuphatikiza pakugwira ntchito ngati katswiri wazofufuza zam'tsogolo komanso mlangizi pazamalonda ndi zinthu za B2B zomwe zimapezeka m'nyumba zopitilira 100 miliyoni, Scott Steinberg adawonetsa kapena kupereka zowonetsera pamisonkhano mazana ambiri, kubwereranso kwamakampani, ndi zochitika zodziwika bwino.

Komanso zokamba zazikulu zomwe zimapangidwira kulimbikitsa omvera kuti aganizire mozama zamtsogolo, ntchito yake imaphatikizaponso zokambirana, ma webinars, ndi masemina ophunzitsira omwe amawulula momwe angakhalire patsogolo pa kusintha ndi kusokoneza. Izi ndi zitsanzo zingapo za mitu yake yotchuka kwambiri yolankhula:

GANIZANI NGATI WA FUTURIST: MMENE MUNGAWONE MAWA LERO

Ganizirani mwamsanga - tsogolo likubwera mofulumira! Mugawo lopatsa mphamvu kwambirili, lamphamvu kwambiri, muphunzira kuchita bwino mum'badwo wosokonekera nthawi zonse pogwiritsa ntchito njira ndi luso lomwe atsogoleri amsika amasiku ano amagwiritsa ntchito kuti awone zomwe zikuchulukirachulukira komanso mwayi omwe opikisana nawo angachite. Maphunziro osokonekera amomwe mungapangire bizinesi yatsopano komanso umboni wamtsogolo - pezani zomwe zimafunika kuti musinthe bwino, zilizonse zomwe zingabweretse mawa. Kuchokera pamalingaliro opita patsogolo pakukonzanso utsogoleri ndi njira zopita kumsika mpaka kuzindikira zakutsogolo pamayendedwe apantchito ndi mayankho abizinesi, katswiri wodziwika bwino padziko lonse lapansi Scott Steinberg akuwulula momwe mungakhalire patsogolo msika wa mawa - ndi sitepe imodzi patsogolo. wa mpikisano  

ZOCHITIKA M'TSOGOLO: KODI NDI CHIYANI CHOTSATIRA KU INDUSTRI YANU - NDIPO MUNGAKHALA BWANJI PATSOPANO?
M'mawonetsero amphamvu komanso olimbikitsa, m'modzi mwa akatswiri azaukadaulo apamwamba masiku ano komanso akatswiri azamalonda akuwonetsa atsogoleri amakampani m'gawo lililonse - mwachitsanzo, zachuma, zaumoyo, inshuwaransi, zogulitsa, ndi zina zambiri - zomwe zimalonjeza kusintha magawo omwe amagwira ntchito, komanso momwe angakhalirebe opikisana ndikulimbikitsa zokolola ndi magwiridwe antchito pogwiritsa ntchito zida zotsogola ndi njira zotsogola. Kupyolera mu kafukufuku wamsika, njira zachitukuko cha akatswiri, ndi zowona, zenizeni zenizeni, opezekapo adzaphunzira kuzindikira ndi kuchitapo kanthu pa ubwino ndi mwayi umene teknoloji yomwe ikubwerayi imapanga. Omangidwa kuti apatse mphamvu akatswiri amakono, zokambirana zambiri zosunthika ndi zokambirana zikuwonetsa momwe angagwiritsire ntchito mphamvu ya kusintha ndi luso lamakono lamakono kuti apange maziko okhalitsa a chitukuko cha akatswiri ndi kukula.

KUSINTHA NTCHITO: KUPANGA CHIKHALIDWE CHA ZOPHUNZITSA
M'dziko lamasiku ano logwira ntchito, malo ampikisano ndi machitidwe abwino amasintha mwachangu kuposa kale - monga momwe msika ndi momwe amagwirira ntchito. Koma ziribe kanthu kuti mukukumana ndi zosokoneza zotani, mutha kupatsa mphamvu anthu ndi magulu kuti agwirizane bwino ndi kusintha kwa paradigm, kupititsa patsogolo maphunziro a bungwe, ndi kulimbikitsa zokolola ndi njira zatsopano zotsimikiziridwa za utsogoleri, ukadaulo, komanso kasamalidwe ka nthawi. Wolemba zamalonda komanso mlangizi Scott Steinberg akufotokoza momwe makampani otsogola kwambiri amsika akugwirizira kasamalidwe kakusintha, ndi machitidwe abwino ndi zipilala za utsogoleri zomwe mungathe kuzikhazikitsa kuti mukhale ndi chikhalidwe chomwe zinthu zatsopano zikuyenda bwino.  

ZOCHITIKA KWA MAKASITO NDI ZONSE: KUPANGA ZINTHU, NTCHITO NDI NTCHITO ZOMWE ZIMALUMIKIZANA
Kudziwa kwamakasitomala sikunakhale gwero lalikulu la mpikisano lero - m'dziko labizinesi lampikisano la mawa, zikhala chilichonse. Chosangalatsa ndichakuti simuyenera kukhala katswiri kuti mupange njira zabwino zamabizinesi kapena mtundu - koma mwanzeru komanso mwanzeru m'malo mwake. Kalasi yaukadaulo pazatsopano zomwe zabweretsedwa kwa inu ndi m'modzi mwa akatswiri otsogola padziko lonse lapansi, ulaliki wosangalatsa komanso wofulumirawu ukufotokoza momwe kusintha kosavuta kwa njira ndi kukhazikitsira kungabweretsere BIG, komanso momwe mungapangire magulu ankhondo othamangitsa mafani osakhalitsa. Kuchokera pamalingaliro abwino mpaka kuchita zazikulu, zindikirani zomwe zimafunika kuti mugulitse pamsika wa mawa - ndi momwe inu ndi bizinesi yanu mungadziyimire kuti mukwere sitepe yayikulu yamtsogolo patsogolo pa mpikisano.