Li-micro-influencers: Hobaneng ha karolo ea ba susumetsang e le ea bohlokoa

• Author:
• Lebitso la sengoli

  Quantumrun Ponelopele
• October 17, 2023

Kakaretso ea kutloisiso

Ho bapatsa ka tšusumetso e fetohile indastering ea $ 16.4 bilione ho tloha ka 2022, ho tsepamisitsoe maikutlo ho li-micro-influencers - ba nang le balateli ba pakeng tsa 1,000 le 4,999. Ho latela Harvard Media, li-micro-influencers li ithorisa ka sekhahla se khahlang sa 5% sa boitlamo, se fetang maemo a mang a susumetsang. Palo ea bona ea balateli ba itekanetseng hangata e fetolela ho bamameli ba phathahaneng le ba ts'eptjoang, e leng se etsang hore ba atlehe haholo litšebelisanong tsa marang-rang. Leha ho na le lipelaelo tsa pele ka lebaka la phihlello e nyane ea bona, datha e bonts'a hore li-micro-influencers li na le karolo e fihlang ho 60% e phahameng le 20% e phahameng ea ho sokoloha ho feta balekane ba bona ba macro. 

Boemo ba Micro-influencer

Papatso ea tšusumetso e se e tumme haholo ka lebaka la ho phahama ha liforomo tsa litaba tsa sechaba le tšusumetso ea baetsi ba litaba tsa dijithale. Indasteri e hotse ka potlako ho tloha 2016 mme e lekana le lidolara tse limilione tse likete tse 16.4 ka 2022, ho latela feme ea lipatlisiso ea Statista. Papatso ea li-influencer e arotsoe ka li-niches tse ikhethileng, tse nolofalletsang likhoebo ho shebana le bamameli ba tsona ba ba batlang ka nepo le boemo ba lehae. 

Setsi sa tšusumetso Harvard Media se arotse li-niches ka tse latelang: 

• Nano influencers (balatedi ba 500-999), 
• Li-micro-influencers (1,000-4,999), 
• Bahlohlelletsi ba maemo a mahareng (5,000-9,999), 
• Macro-influencers (10,000-24,999), 
• Mega influencers (25,000-49,999), 
• Le bahlohlelletsi ba linaleli tsohle (balateli ba fetang 50,000). 

Ho latela tlhahlobo ea Harvard Media, li-micro-influencers li na le sekhahla se khahlang sa 5%, se fetang maemo a mang kaofela. Palo ena e bontša hore bamameli ba bona ba tseteloa haholo 'me ba tšepa ba susumetsang le lihlahisoa / litšebeletso tseo ba li tšehetsang. 

Ha ba susumetsang ba nyolohela maemong a holimo, joalo ka boemo bo bohareng kapa bo boholo, sekhahla sa bona sa boitlamo se batla se fokotseha. Leha ho sebelisana 'moho le motho ea nang le tšusumetso e nang le balateli ba bangata ho ka eketsa tlhokomeliso ea lebitso le ho fihlela bamameli ba bangata, molaetsa o kanna oa se be le tšusumetso joalo ka ha o ka ba le sehlopha se senyenyane sa balateli. Bamameli ba bangata ba ka 'na ba tlala ho feta tekano, ba fokolisa tšusumetso ea molaetsa.

Tšusumetso e senyang

Ho ipapisitsoe le phuputso e entsoeng ke feme ea bohlale ea data Morning Consult, karolo ea 88 lekholong ea ba arabelitsoeng e lumela hore bonnete le thahasello ea 'nete linthong tseo bamameli ba bona ba li ratang ke litšobotsi tsa bohlokoa ho ba susumetsang. Ka lebaka la balateli ba bona ba fokolang, li-micro-influencers li na le tlhoko e tlase ea litšebelisano, hangata li fihlella lihlahisoa tseo ka 'nete li lakatsang ho sebelisana le tsona. Ka lebaka leo, li-micro-influencers li na le monyetla oa ho sebelisana le li-brand tseo ba li ratang e le kannete, ba li tšehetsang, 'me ba batlang ho li khothaletsa ho bamameli ba bona.

Li-brand tse ngata li na le pelaelo ea ho sebelisana le li-micro-influencers ka lebaka la palo e tlase ea balateli ba tsona, e leng se etsang hore ho be le batho ba fokolang ba nang le litaba tse tšehelitsoeng. Leha ho le joalo, li-micro-influencers hangata li na le sekhahla se phahameng sa ho kenella le ho sokoloha ka lebaka la ts'epo eo ba e ahileng ho bamameli ba bona. Ho latela feme ea papatso ea litaba tsa sechaba Social Bakers, li-micro-influencers li na le liperesente tse 60 tse holimo ho feta ba susumetsang ba bangata le sekhahla se phahameng sa 20% sa phetoho, se ba etsa letlotlo la bohlokoa bakeng sa lihlahisoa ho nyolla thekiso ea bona ea e-commerce. 

Qetellong, li-micro-influencers li ka thabisa bamameli ka litaba tse shebaneng le lihlooho tsa niche. Hangata li-micro-influencers tse joalo li na le boiphihlelo sebakeng seo li se ratang, e leng se etsang hore e be litsebi tse tšepahalang tsa litaba. Li-brand li ka phahamisa sechaba sena se tšoarehileng haholo, se ikhethileng.

Liphello tsa li-micro-influencers

Litlamorao tse pharalletseng tsa li-micro-influencers li ka kenyelletsa: 

• Litšusumetso tse nyane tse qholotsang mohopolo oa moetlo oa hore na motho ea susumetsang o lokela ho ba eng, ho hlahisa moloko o mocha oa batho ba letsatsi le letsatsi ba ka bang baetapele ba nahanang le baemeli ba mabitso.
• Papatso e thehiloeng ho ba susumetsang e nang le litšenyehelo tse ngata ho feta ho sebetsa le batho ba tloaelehileng ba susumetsang kapa batho ba tummeng, ho etsa hore li-micro-influencers e be khetho e ntle bakeng sa likhoebo tse nyenyane.
• Marang-rang a khona ho shebisana hantle le palo ea batho le mebaraka ka tsela ea tlhaho.
• Boikemisetso ba indasteri ea ho bapatsa e nang le tšusumetso, e nang le matšolo a hlophisitsoeng haholoanyane le litekanyetso tsa ho lekanya katleho.
• Mekhatlo e matlafalitsoeng ea lipolotiki le ea sechaba, e fanang ka lentsoe ho lisosa tsa bohlokoa le ho ama phetoho metseng ea bona.
• Menyetla e mecha ea mesebetsi bakeng sa batho ba batlang ho sebetsa moruong oa gig, e lebisang ho phahamisong ea batho ba ikemetseng le borakonteraka ba ikemetseng.
• Tlhokahalo e ntseng e hola ea maemo a pepeneneng le bots'epehi likarolong tsohle tsa ho bapatsa ka tšusumetso-sena se kenyelletsa khatiso e kholo ea litloaelo tse tšoarellang le tse nang le boikarabelo indastering ea mebaraka e nang le tšusumetso.

Lipotso tse lokelang ho nahanoa

• Haeba u latela li-micro-influencers mecheng ea litaba tsa sechaba, ke eng e etsang hore li ipiletse ho uena?
• Baetsi ba li-micro-influencers ba ka boloka bonnete ba bona le boitlamo ba bona joang leha ba ka fumana balateli ba bangata?