Ikusasa lokuthengisa: P1

Unyaka ngu-2027. Yintambama yasebusika efudumele ngendlela engafanele, futhi ungena esitolo sokugcina sohlu lwakho lokuthenga. Awazi ukuthi yini ofuna ukuyithenga okwamanje, kodwa uyazi ukuthi kufanele ikhetheke. Phela usuku lwesikhumbuzo, futhi usese-doghouse ngokukhohlwa ukuthenga amathikithi ohambo lokubuya luka-Taylor Swift izolo. Mhlawumbe ingubo yalolo hlobo olusha lwase-Thai, i-Windup Girl, ingenza ubuqili.

Uyaqalaza. Isitolo sikhulu. Izindonga ziyakhazimula ngephephadonga ledijithali lasempumalanga. Ekhoneni leso lakho, ubona umphathi wesitolo ekugqolozele ngokubuza.

'Oh kuhle,' ucabanga.

Ummeli uqala indlela yakhe. Khonamanjalo, ufulathela bese uqala ukuhamba uya ngasengxenyeni yokugqoka, ngethemba lokuthi uzoluthola usizo.

"Jessica?"

Uyeka ukufa emikhondweni yakho. Ubheka emuva ku-rep. Uyamamatheka.

“Bengicabanga ukuthi kungenzeka uwena lowo. Sawubona, ngingu-Annie. Ubukeka sengathi ungasebenzisa usizo oluthile. Ake ngiqagele, ufuna isipho, isipho sesikhumbuzo mhlawumbe?”

Amehlo akho avuleke. Ubuso bakhe buyakhanya. Awukaze uhlangane nale ntombazane futhi sengathi yazi konke ngawe.

“Ima. Kwenze kanjani-”

“Lalela, ngizoba nawe ngqo. Amarekhodi ethu abonisa ukuthi uvakashele isitolo sethu ngalesi sikhathi sonyaka eminyakeni emithathu edlule manje. Ngaso sonke isikhathi uma uthengela intombazane ingubo enosayizi 26 okhalo evamise ukuba mncane, ebukekayo, futhi etsheke kancane eqoqweni lethu lamathoni omhlaba alula. Oh, futhi isikhathi ngasinye lapho ucele khona irisidi eyengeziwe. … Pho, ngubani igama lakhe?”

“Sheryl,” uphendula usesimweni sokushaqeka kwe-zombie.

U-Annie uyamamatheka azi. Unawe. “Uyazi ukuthini, Jess,” eqhweba, “Ngizokuxhumanisa.” Uhlola i-smart display sakhe esibekwe esihlakaleni, aswayiphe futhi acofe kumamenyu ambalwa, bese ethi, “Empeleni, sisanda kuletha izitayela ezintsha ngoLwesibili olwedlule uSheryl angase azithande. Uke wayibona imigqa emisha evela ku-Amelia Steele noma i-Windup Girl?

"Eh, ngi-ngizwile ukuthi i-Windup Girl yayilungile."

U-Annie uvuma ngekhanda. "Ngilandele."

Ngesikhathi uphuma esitolo, usuke usuthenge okuphindwe kabili kwalokho obukulindele (ubungakwazanga kanjani, uma unikezwe indali yangokwezifiso u-Annie akunike yona) ngesikhathi esincane kunalokho obucabanga ukuthi kuzokuthatha. Uzizwa udidekile kancane yikho konke lokhu, kodwa ngesikhathi esifanayo waneliseke kakhulu ngokwazi ukuthi uthenge lokho uSheryl azokuthanda.

INKONZO YOKUTHENGISA YOMUNTU KAKHULU IBA YINKINGA KODWA IYAMANGALISA

Indaba engenhla ingase izwakale ixakile, kodwa qiniseka, ingase ibe okuhlangenwe nakho kwakho okujwayelekile kokudayisa phakathi konyaka ka-2025 no-2030. Ngakho-ke u-Annie wamfunda kanjani kahle kangaka uJessica? Ake sicabangele lesi simo esilandelayo, kulokhu ngokombono womthengisi.

Ukuze siqale, ake sicabange ukuthi unezinhlelo zokusebenza eziklomeliswayo ezihlala zivuliwe kumakhalekhukhwini wakho ohlakaniphile, ezixhumana nezinzwa zesitolo ngokushesha nje lapho ungena eminyango yazo. Ikhompuyutha emaphakathi yesitolo izothola isignali bese ixhumeka kusizindalwazi senkampani, ithole ukuthi ukusesitolo nomlando wokuthenga ku-inthanethi. (Lolu hlelo lokusebenza lusebenza ngokuvumela abathengisi ukuthi bathole ukuthenga komkhiqizo okwedlule kwamakhasimende besebenzisa izinombolo zekhadi labo lesikweletu—londolozwe ngokuvikelekile ngaphakathi kohlelo lokusebenza.) Ngemva kwalokho, lolu lwazi, kanye neskripthi sokusebenzelana esenziwe ngokwezifiso ngokugcwele, kuzodluliselwa kumphathi wesitolo ngokusebenzisa i-earpiece ye-Bluetooth nethebhulethi (noma isibonisi esifakwe esihlakaleni uma ufuna ukuthola ikusasa elihle kakhulu). Ummeli wesitolo uzobingelela ikhasimende ngegama futhi anikeze izaphulelo ezikhethekile ezintweni ama-algorithms anqume ukuthi azithakaselayo umuntu. Crazier okwamanje, lonke lolu chungechunge lwezinyathelo luzokwenzeka ngemizuzwana.

Ikakhulukazi, lezi zinhlelo zokusebenza zomvuzo we-shopper zizoba amathuluzi anamandla kubathengisi abanebhajethi enkulu. Bazosebenzisa izinhlelo zokusebenza hhayi kuphela ukulandelela nokurekhoda ukuthenga kwamakhasimende abo, kodwa futhi nokufinyelela umlando wokuthenga we-Meta wamakhasimende kwabanye abathengisi. Njengomphumela, izinhlelo zokusebenza zingazinikeza ukubuka okubanzi kwawo wonke umlando wokuthenga wekhasimende ngalinye, kanye nezinkomba ezijulile zokuziphatha kokuthenga komuntu ngamunye. Qaphela ukuthi i-meta yokuthenga idatha eyabiwe kulesi simo izitolo ezithile ojwayele ukujwayele kanye nedatha yokuhlonza umkhiqizo wezinto ozithengayo.

Okokugcina, abathengisi abakwazi ukukhokhela izithombe eziyisikwele (cabanga izitolo zomnyango), bazophinde babe nomphathi wedatha esitolo. Lo muntu (noma ithimba) uzosebenzisa isikhungo sokuyala esiyinkimbinkimbi kumagumbi angemuva esitolo. Ngokufana nendlela onogada abaqapha ngayo inqwaba yamakhamera okuvikela ukuziphatha okusolisayo, umphathi wedatha uzoqapha uchungechunge lwezikrini ezilandelela abathengi ngolwazi olumbozwe ngekhompyutha olubonisa ukuthambekela kwabo kokuthenga. Kuye ngevelu yomlando yamakhasimende (okubalwa kusukela ekuthengeni kwawo izikhathi eziningi kanye nenani lemali lemikhiqizo noma amasevisi awathengile), umphathi wedatha angaqondisa ummeli wesitolo ukuthi awabingelele (ukuze anikeze lokho kunakekelwa komuntu siqu, izinga lika-Annie. ), noma umane uqondise othatha imali ukuthi anikeze izaphulelo ezikhethekile noma izinxephezelo lapho ekhipha imali kurejista.

Kodwa-ke, uma uzibuza, wonke umuntu uzoba nezinhlelo zokusebenza engizishilo ngenhla. Labo bathengisi ababalulekile abatshala izigidigidi ekuguquleni izitolo zabo zibe “izitolo ezihlakaniphile” ngeke bamukele lutho oluncane. Eqinisweni, iningi ngeke likunikeze ukuthengisa kwanoma yiluphi uhlobo ngaphandle uma unayo. Lezi zinhlelo zokusebenza zizophinda zisetshenziselwe ukukunikeza okunikezwayo ngokwezifiso okususelwa endaweni yakho, njengezikhumbuzo lapho uhamba endaweni eyingqophamlando yezivakashi, izinsizakalo zomthetho uma uvakashela esiteshini samaphoyisa ngemva kwalobo busuku obungalawuleki, noma izaphulelo ezivela ku-Retailer A ngaphambi nje kokuthi ungene ngaphakathi kwe-Retailer B.

Mayelana nokuthi ubani ozobe enza lezi zinhlelo zokusebenza—lawa makhadi e-Air Miles omhlaba wakusasa ohlakaniphile—cishe azoba yilawo ma-monoliths akhona njenge-Google ne-Apple, njengoba bobabili sebevele sebesungule ama-e-wallet I-Google Wallet futhi Apple Pay. Sekushiwo lokho, i-Amazon noma i-Alibaba nayo ingagxumela kule makethe, kuya ngobudlelwane obufanele. Abathengisi bezimakethe ezinkulu ezinamaphakethe ajulile nolwazi lokudayisa, njenge-Walmart noma i-Zara, bangase bagqugquzeleke ukuthi bangene kulesi senzo. Okokugcina, kuhlale kunethuba lokuthi ukuqalisa okungahleliwe kungase kwehlule wonke umuntu.

UKUKHULA KOMELELE WEKHASIMENDE

Ngakho leyo ntombazane ka-Annie, ngisho nangaphandle kwazo zonke izinzuzo zayo ezinikwe amandla ezobuchwepheshe, ibonakala ibukhali kakhulu kunomphathi wakho wesitolo ovamile, akunjalo?

Uma le threndi yezitolo ezihlakaniphile (idatha enkulu inikwe amandla, ukuthengiswa kwesitolo) isiqala, zilungiselele ukuxhumana nabaphathi bezitolo abaqeqeshwe kangcono futhi abafundile kunalabo abatholakala ezindaweni zanamuhla zokuthengisa. Cabanga ngalokhu, umthengisi ngeke atshale izigidigidi ekwakheni ikhompiyutha enkulu yokudayisa eyazi yonke into ngawe, bese eshibhile ekuqeqesheni ikhwalithi yabathengisi bezitolo abazobe besebenzisa le datha ukwenza ukuthengisa.

Eqinisweni, ngakho konke lokhu kutshalwa kwezimali ekuqeqesheni, ukusebenza kwezokudayisa kungase kungabe kusaba umsebenzi oyisiphetho esinjalo. Abaphathi besitolo abangcono kakhulu nabanolwazi lwedatha bazokwakha iqembu eliqinile nelithembekile lamakhasimende elizobalandela baye kunoma yisiphi isitolo abanquma ukusebenza kuso.

UKUTHENGA OKUSESITOLO KANYE NEKU-INTANETHI KUHLANGANISA NDAWONYE

Ukuthenga esitolo ngesikhathi samaholide noma eminye imicimbi yokuthengisa yesizini iyashaya. Ngokwezibalo, kufakazelwe ukuthi yinto embi kakhulu eyake yaba khona. Ubonile Amavidiyo we-YouTube we-Black Friday? Isintu esimweni esibi kakhulu, bantu.

Ngaphandle kokusebenzelana nezixuku, umcabango wokulinda emgqeni imizuzu engu-30–60 ukuze nje ukhiphe imali ngeke usamukeleka kukhasimende lakusasa elinesimo esidingekayo. Ngalesi sizathu, izitolo zizongeza kancane kancane amakhodi e-QR athi “Yithenge manje” (noma amakhodi ezinhlobo ezilandelayo ze-QR/amathegi e-RFID) ezitendeni zemikhiqizo yazo.

Ngaphezu kwalokho, amakhasimende azokwazi ukusebenzisa amafoni abo ahlakaniphile ukuze athenge ngokuchofoza kanye ngokushesha imikhiqizo angayithola esitolo. Imikhiqizo izolethwa ekhaya labo ezinsukwini ezimbalwa kamuva, noma ngenkokhelo, ngosuku olulandelayo- noma ngosuku olufanayo-ukulethwa kuzotholakala. Akunamsindo, akukho msindo.

Izitolo ezinhle kakhulu zingase zisebenzise le sistimu ukufaka oshekha bamarisidi edijithali/onogada/izibingeleli zeminyango. Cabanga nje. Ungena esitolo, ubona lokho okusha i-hipster mug sweater ubulokhu uyifuna yonke indawo, uyithenga ngefoni yakho, uqinisekisa ukuthenga kwakho ngokuphakamisa ifoni yakho phezu kokuhlola amarisidi edijithali/onogada/ithebhulethi yababingeleli beminyango (ngokusebenzisa isixhumi esibonakalayo se-NFC esingenantambo), bese uvele uhambe -goba amadevu amancanyana phakathi kwesithupha sakho nomunwe wangaphambili.

Lokhu kuthenga esitolo ngeke kuholele ekuthengeni okungalindelekile kuphela ekuthengeni okukhulu (futhi ngaleyo ndlela kukhiqize amanani amakhulu edatha yekhasimende engenzeka), kodwa kusazobalulwa esitolo ngasinye ukuthengiswa kwamaselula okuvela kuso, kukhuthaze abaphathi bezitolo ukuthi bakhuthaze ngenkuthalo sebenzisa. Okushiwo lokhu ukuthi abathengi bazokwazi ukuthenga imikhiqizo ku-inthanethi, ngenkathi besesitolo, futhi kuzoba isipiliyoni sokuthenga esilula kunawo wonke. Lesi yisiqalo sethrendi elandelayo yokuthengisa futhi kungani kuzomele ufunde ingxenye ezimbili yalolu chungechunge ukuze ufunde konke ngakho!

UCHUNGECHUNGE LOKUTHENGISA:

Kungani i-eCommerce ingabulali ukulenga enxanxatheleni yezitolo - Ikusasa lokuthengisa P2

Ukushintsha kwesimo sezulu kukhuthaza isiko le-DIY lokulwa nabathengi - Ikusasa lokuthengisa P3