Kungani i-e-commerce ingabulali ukulenga enxanxatheleni yezitolo: Ikusasa Lokudayisa P2

Izitolo ezihlakaniphile. Izilo ezifanelekayo amakamelo. Futhi nemikhiqizo yokunethezeka namanje ayinikezi fuck. Engxenyeni eyodwa yekusasa lochungechunge lokudayisa, ubone iziqalo zesistimu entsha, edidiyelwe yokuthenga. Lapha sizonwebeka kulowo mkhuba, futhi sethule amathrendi amancane angakaze ahlanganiswe.

UKUDAYISWA KUQALA UKUSEBENZA I-E-COMMERCE. KUNGENZEKA.

Maduze abantu bazoyeka ukuthenga izinto eziyisisekelo mathupha futhi bazothenga kuphela “abakufunayo” ngokomzimba. Phakathi kuka-2020 no-2030, abathengisi bazophumelela ukubeka ingxenye enkulu yabathengi bayo ukuthi benze okuningi kokuthenga kwabo kwansuku zonke ku-inthanethi.

Ukubona lokhu manje kubashicileli basesitolo ngezikhathi ezithile bekunikeza amakhuphoni aku-inthanethi anamathiselwe ngaphambili kwerisidi yakho noma bakunikeza isaphulelo sika-10% uma ubhalisela i-e-newsletter yabo. Ngokushesha, ikhanda langaphambili labathengisi le ukubukisa izohlanekezelwa lapho sebevuthwa izinkundla zabo ze-e-commerce futhi bakhuthaze abathengi ukuthi bathenge imikhiqizo yabo ku-inthanethi ngenkathi besesitolo (kuchazwe ku- yingxenye eyodwa yalolu chungechunge).

Maphakathi nawo-2020, abathengisi bephrofayili ephezulu bazoqala ukuphromotha umcimbi wokuqala owenziwe ku-inthanethi Omnyama Omnyama kanye nangemuva kukaKhisimusi. Nakuba imiphumela yokuqala yokuthengisa izohlanganiswa, ukuthutheleka okukhulu kolwazi lwe-akhawunti yekhasimende elisha kanye nokuthenga idatha kuzoba imayini yegolide yokumaketha nokuthengisa okuhloswe isikhathi eside. Uma kwenzeka le phuzu, izitolo zezitini nezodaka zizokwenza uguquko lwazo lokugcina ukusuka ekubeni umgogodla wezezimali womthengisi ukuya ethuluzini layo eliyinhloko lokufaka uphawu lwentengiso.

Empeleni, bonke abathengisi abakhulu bazoba amabhizinisi e-e-commerce aphelele kuqala (ngokusebenzisa imali engenayo), kodwa bazogcina ingxenye yezitolo zabo zivulekile ikakhulukazi ngezinjongo zokumaketha. Kodwa umbuzo osalayo, kungani ungaqedi ngokuphelele izitolo?

Ukuba umthengisi we-inthanethi kuphela kusho:

• Ukwehliswa kwezindleko ezingaguquki—ukuncipha kwezindawo zezitini nodaka kusho ukukhokha irenti encane, umholo, umshwalense, ukuklanywa kabusha kwesitolo kwesizini, njll.;

• Ukwanda kwenani lemikhiqizo engayithengisa ku-inthanethi, ngokuphikisana nemikhawulo yezithombe eziyisikwele zasesitolo;

• Ichibi lamakhasimende elingenamkhawulo;

• Iqoqo elikhulu ledatha yekhasimende elingasetshenziswa ukuze kukhangiswe futhi kudayiswe abathengi imikhiqizo eminingi;

• Futhi ukusetshenziswa kwengqalasizinda yesikhathi esizayo ye-automated full of awarehouse kanye nengqalasizinda yokulethwa kwamaphasela kungase kushibhile ngokuhleleka.

Lawa maphuzu alungile futhi mahle, kodwa ekugcineni, asiwona amarobhothi. Ukuthenga kusewukuzilibazisa okusemthethweni. Umsebenzi wokuxhumana nabantu. Okubaluleke nakakhulu, kuye ngosayizi nezindleko zomkhiqizo, abantu ngokuvamile bakhetha ukubona nokusebenzisana nalokho abazokuthenga ngaphambi kokuba bawuthenge ngempela. Kungakho amabhizinisi adlule ku-inthanethi kuphela, njengawo War by Parker futhi Amazon, bavule izitolo zabo zezitini nodaka, futhi ukuthola impumelelo nabo. Izitolo zezitini nodaka zinikeza imikhiqizo into yomuntu, indlela yokuthinta nokuzwa umkhiqizo ngendlela okungekho iwebhusayithi engayinikeza. Futhi, kuye ngokuthi uhlala kuphi nokuthi amahora akho okusebenza awabikezeleki kangakanani, lezi zindawo ezibonakalayo zingase zibe izikhungo ezikahle zokuthatha imikhiqizo oyithenge ku-inthanethi.

Ngenxa yalo mkhuba, isipiliyoni sakho esitolo sokudayisa ngasekupheleni kwawo-2020 sizohluka kakhulu kunanamuhla. Esikhundleni sokugxila ekukudayiseleni umkhiqizo, abathengisi bazogxila ekukuthengiseleni uhlobo kanye nolwazi lomphakathi onalo esitolo.

Imihlobiso yesitolo izoklanywa kangcono futhi ibize kakhulu. Imikhiqizo izovezwa kabanzi. Amasampuli nezinye i-swag zamahhala zizonikezwa ngokukhululekile. Imisebenzi yasesitolo kanye nezifundo zeqembu eziphromotha ngokungaqondile uhlobo lwesitolo, isiko laso, kanye nemvelo yemikhiqizo yaso kuzoba yinsakavukela. Futhi mayelana nabamele ulwazi lwekhasimende (abamele izitolo), bazokwahlulelwa ngokulinganayo ekuthengisweni abakukhiqizayo, kanye nenani lenkundla yezokuxhumana ephozithika esitolo kanye nohlelo lokusebenza lokulayeza abalukhiqizayo.

I-RETAIL IFUNDA INTO NOMA OKUBILI EMNOTHWENI OKWABELANA

Omunye umkhuba ozovuthwa phakathi nawo-2020 kuzoba wuntanga (cabanga ngezimakethe zabalimi kanye ne-craigslist) nokwabelana (cabanga nge-AirBnB ne-Uber) ngezomnotho nokuthi ukuthengisa kuzozijwayeza kanjani kuzo. Iminyaka eyishumi ezayo izobona uhla lwabahlinzeki besevisi/imithombo yesikhathi esizayo luvela ukuze kuvunyelwe abantu ngabanye ukwabelana noma ukuthenga kwabanye abantu.

Ekugcineni, ikusasa lizodiliza imigoqo eyanele ukuvumela abantu ukuthi bathenge noma yini noma yikuphi, kunoma ubani, nganoma yisiphi isikhathi, ngokuvamile ngokudiliva kosuku olufanayo. Ngalesi sizathu, abantu bazoya ngokuya bekhathalela izindaba ezingemuva kwalokho abakuthengayo, futhi okubaluleke kakhulu, ukwakha ubudlelwano nalabo abasekela imikhiqizo namasevisi abawathengayo. Lo mkhuba usuvele uzuze ithonya elikhulu phakathi nawo-2010, kodwa uzosakazeka ngokugcwele eminyakeni eyishumi ezayo.

Ukuze uqhudelane, abathengisi abakhulu bazodinga ukuthola izindlela ezintsha zokubandakanya abathengi isikhathi eside ukuze bakhe umphakathi olingisa ubungane. Ngenxa yalesi sidingo, amakilasi amahhala noma amanani entengo, amasemina, amagumbi okudlala, amakilabhu noma amaqembu omphakathi, imicimbi enegama nokunye kuzoba okujwayelekile.

Ngendlela efanayo, umnotho wokwabelana uzobeka abantu abaningi ngokwengeziwe bancamela ukukhululeka kokuqasha kunobunikazi. Lona ukuthambekela okukhulu komphakathi okuzoxoxwa ngakho esihlokweni esihlukile, kodwa esimweni sokudayisa, kuzogqugquzela ukwakhiwa kweziqalo eziningi ezigxile ekusizeni abantu ngabanye ukuqasha izinhlobo ezihlukahlukene zemikhiqizo kwamanye amabhizinisi noma abantu ngabanye. Abathengisi bazolandela ngokudangala ngokuhlolwa kokuqasha imikhiqizo yabo (mhlawumbe isizini edlule noma imikhiqizo yesitoko) njengenketho yokuthengisa eyengeziwe ekudluliseleni okujwayelekile kohlobo lobunikazi.

AMAGUMBI OKUFANELE ATHATHA ISIGABA ESIPHAKATHI

Okuxakayo ukuthi, maphakathi nawo-2020, sizobona ukukhuphuka kwamagumbi okufaka angamunyi.

Amakamelo okulingana azokhula abe isizinda somklamo wesitolo nezisetshenziswa. Zizokhula zibe zinkulu futhi zinobukhazikhazi futhi zibe nobuchwepheshe obengeziwe obugcwele kuzo. Lokhu kukhombisa ukwazisa okukhulayo kokuthi isinqumo esikhulu sokuthenga komthengi senzeka egunjini lokulinganisa. Kulapho ukuthengiswa okuthambile kwenzeka khona, ngakho kungani ungacabangi kabusha ngokuthanda umthengisi?

Okokuqala, izitolo ezikhethiwe zizothuthukisa amagumbi azo afaneleka ngomgomo wokwenza wonke umthengi ongena esitolo sakhe angene egumbini elifanele. Lokhu kungase kuhlanganise ukungeza phequlula izikrini zokuthenga ezikwaziyo lapho amakhasimende angakhetha khona izingubo namasayizi afuna ukuzama kuwo.Isisebenzi sizobe sesikhetha izingubo ezikhethiwe bese sithumela umbhalo kumthengi lapho igumbi lakhe elibalinganisa selilungile nezingubo zabo ezikhethiwe zendlalwe kahle ukuze bazizame.

Abanye abathengisi bazogxila ku- isici social of shopping. Abesifazane ikakhulukazi bavame ukuthenga ngamaqembu, bakhethe izingcezu zezingubo eziningi abangazama ngazo, futhi (kuye ngokuthi inani lezimpahla zokugqoka) bangachitha amahora afinyelela kwamabili endlini yokufaka. Leso isikhathi esiningi esichithwa esitolo, ngakho-ke amabhrendi azokwenza isiqiniseko sokuthi ichithwe ekukhangiseni umkhiqizo ngendlela eyakhayo—cabanga osofa bakanokusho, ingemuva lesithombe sangemuva esiwubukhazikhazi sezingubo ze-instagram, kanye neziphuzo ezingaba khona. Amanye amagumbi okulingana angase futhi afakwe amathebulethi abekwe odongeni abonisa uhlu lwamagama esitolo, okuvumela abathengi ukuthi baphequlule izingubo eziningi, futhi ngokuthepha okusesikrinini, bazise abaphathi besitolo ukuthi babalethele izingubo ezengeziwe abangazigqoka ngaphandle kokuphuma endaweni yokulingana.

INDAWO YOKUTHENGA AYI IHAMBE NOMA KUSINI MADUZE

Inxanxathela yezitolo ayihambi, noma ngabe i-e-commerce inkulu kangakanani. Lokho akufanele kusimangaze. Ezindaweni eziningi, inxanxathela yezitolo yiyona isikhungo somphakathi esimaphakathi, futhi, ngezindlela eziningi, bayizikhungo zomphakathi ezizimele.

Kodwa njengoba abathengisi beqala ukugudluka ekulungiseni izitolo zabo basuke ekuthengiseni izinto ezithengiswayo baye ekuthengiseni ulwazi lomkhiqizo, izitolo ezinkulu zokucabanga eziya phambili zizosekela lolo shintsho ngokunikeza ulwazi oluningi olusekela ulwazi lomkhiqizo oludalwa ezitolo ngazinye nezindawo zokudlela ezikuzo. Lokhu okuhlangenwe nakho okukhulu kufaka phakathi izibonelo ezinjengokukhulisa imihlobiso ngesikhathi samaholide, ukuvumela ngasese noma ukukhokhela "okuzenzakalelayo" inkundla yezokuxhumana eyabiwayo. izenzakalo zeqembu, nokubekela eceleni indawo yomphakathi yemicimbi yomphakathi ezakhiweni zayo—cabanga ngezimakethe zabalimi, imibukiso yobuciko, i-doggy yoga, njll.

Izitolo ezinkulu zizosebenzisa uhlelo lokusebenza olushiwo engxenyeni eyodwa yalolu chungechunge oluzovumela izitolo ngazinye ukuthi zibone umlando wakho wokuthenga nemikhuba. Kodwa-ke, izitolo ezinkulu zizoyisebenzisa ukuze zazi ukuthi uvakashela kaningi kangakanani nokuthi yiziphi izitolo noma izindawo zokudlela ozivakashela kakhulu. Okwesibili lapho ungena “kwinxanxathela yezitolo ehlakaniphile,” uzokwaziswa kufoni yakho mayelana nokuvulwa kwezitolo okusha, imicimbi yenxanxathela yezitolo, nokuthengiswa okuthile ongakuthakasela.

Ngokwezinga elikha phezulu, ngeminyaka yawo-2030s, izitolo ezinkulu ezikhethiwe zizobe sezinezindonga naphansi ezixhunywe izibonisi zedijithali ezizosebenzisa izikhangiso ezisebenzisanayo (noma izikhombisi-ndlela zesitolo) futhi zizokulandela (noma ziqondise) noma yikuphi lapho uhamba khona enxanxatheleni yezitolo. Ngakho-ke iqala iminyaka yokukwazi ukulandelela, ukumaketha kabusha kwezikhangiso eziku-inthanethi kungena emhlabeni ongaxhunyiwe ku-inthanethi.

“FUCK E-COMMERCE,” ISHO IZINHLOBO EZINTATHU

Njengoba amathrendi ashiwo ngenhla engase asho ukuhlanganiswa okukhulu phakathi kwesitolo nesipiliyoni sokuthenga nge-e-commerce, abathengisi abathile bazokhetha ukuphikisa okusanhlamvu. Ngokukhethekile, izitolo ezisezingeni eliphezulu—lezo zindawo lapho ithegi yentengo yeseshini yokuthenga engu-$10,000 okungenani—isipiliyoni sokuthenga ezisikhuthazayo ngeke sishintshe nhlobo.

Imikhiqizo ewubukhazikhazi nezitolo zangaphambili azenzi izigidigidi ngobuningi njengama-H&M noma ama-Zara womhlaba. Benza imali yabo ngokusekelwe kwikhwalithi yemizwa nezindlela zokuphila abazidlulisela kubathengi abanenani eliphezulu abathenga imikhiqizo yabo ewubukhazikhazi.

Impela, bazosebenzisa ubuchwepheshe obusezingeni eliphezulu ukulandelela imikhuba yokuthenga yamakhasimende abo futhi babingelele abathengi ngesevisi yomuntu siqu (njengoba kuchazwe engxenyeni eyodwa yalolu chungechunge), kodwa ukulahla u-$50,000 esikhwameni akusona isinqumo osenzayo ku-inthanethi, kuyisinqumo izitolo zikanokusho zingadala kangcono mathupha. Ngaleso sizathu, i-e-commerce ayisoze yaba yinto ehamba phambili kumabhrendi aphezulu, akhethekile kakhulu. Khumbula, abacebile abathengi okuningi ku-inthanethi futhi abacebile kakhulu banabaklami nabathengisi beza kubo.

Ingxenye yesithathu neyokugcina yalolu chungechunge esikhathini esizayo sokuthenga nokudayisa izogxila esikweni labathengi phakathi konyaka ka-2030 no-2060. Ungakhathazeki, lokhu kuzoba ucezu olufushane oluchaza ukuthi ukuthengisa kuzosabela kanjani emiphumeleni yokushintsha kwesimo sezulu okwedlulele. ukwehla komnotho, ukukhuphuka kwezitolo ezinkulu ezihlakaniphile, ukwanda kwezimpahla ezibonakalayo, kanye nomthelela wokuphrinta kwe-3-D okugcwele ekhaya.

UCHUNGECHUNGE LOKUTHENGISA:

Ikusasa lokuthenga izinto ongazidingi - Ikusasa lokudayisa P1

Ukushintsha kwesimo sezulu kukhuthaza isiko le-DIY lokulwa nabathengi - Ikusasa lokuthengisa P3