Isazi sokusebenza kwengqondo kwezenhlalakahle u-Jonathan Haidt mayelana nokuthi ama-smartphones kanye nenkundla yezokuxhumana kube nomthelela omubi kanjani empilweni yengqondo yentsha nokuthi lokhu kungaxazululwa kanjani. Abacwaningi e-MIT's Computer Science and Artificial Intelligence Laboratory (CSAIL) basanda kuveza usongo olusha olushaqisayo lobumfihlo.