Ukulandelela iselula: The digital Big Brother

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• October 4, 2022

Isifinyezo sokuqonda

Ama-smartphone asephenduke amathuluzi okuqoqa inani elikhulu ledatha yabasebenzisi, okudala ukwanda kwezenzo zokulawula ukuze kube sobala kakhulu ekuqoqweni nasekusetshenzisweni kwedatha. Lokhu kucutshungulwa okukhulayo kuholele ezinguqukweni ezibalulekile, okuhlanganisa ama-tech giants afana ne-Apple ethuthukisa izilawuli zobumfihlo zabasebenzisi, kanye nokushintsha kokuziphatha kwabathengi kuzinhlelo zokusebenza ezigxile kubumfihlo. Lokhu kuthuthukiswa kunomthelela kumthetho omusha, imizamo yokufunda ngedijithali, kanye nezinguquko endleleni izinkampani ezisingatha ngayo idatha yamakhasimende.

Ingqikithi yokulandelela iselula

Kusukela ekuqaphelweni kwendawo kuya ekukhunjweni kwedatha, ama-smartphone asephenduke isango elisha lokuqongelela imiqulu yolwazi olubalulekile lwamakhasimende. Kodwa-ke, ukwanda kokuhlolwa kokulawula kucindezela izinkampani ukuthi ziphumele obala mayelana nokuqoqa nokusebenzisa le datha.

Bambalwa abantu abazi ukuthi umsebenzi wabo we-smartphone ulandelelwa eduze kangakanani. Ngokusho kuka-Senior Fellow at Wharton Customer Analytics, u-Elea Feit, sekuyinsakavukela umchilo wesidwaba ukuthi izinkampani ziqoqe imininingwane ngakho konke ukusebenzisana kwamakhasimende nemisebenzi. Isibonelo, inkampani ingalandelela wonke ama-imeyili ewathumelayo amakhasimende ayo nokuthi ikhasimende liyivulile yini i-imeyili noma izixhumanisi zayo.

Isitolo singagcina amathebhu ekuvakasheni kusayithi yaso nanoma yikuphi ukuthengwa okwenziwayo. Cishe konke ukusebenzelana umsebenzisi anakho ngezinhlelo zokusebenza namawebhusayithi kuwulwazi olurekhodiwe futhi lwabelwe umsebenzisi. Le sizindalwazi esikhulayo se-inthanethi kanye nokuziphatha sibe sesithengiselwa umuntu othengisisa kakhulu, isb, i-ejensi kahulumeni, inkampani yokumaketha, noma isevisi yokusesha abantu.

Iwebhusayithi noma amakhukhi esevisi yewebhu noma amafayela kumadivayisi ayindlela edume kakhulu yokulandelela abasebenzisi. Usizo olunikezwa yilawa ma-tracker ukuthi abasebenzisi akudingeki baphinde bafake amaphasiwedi abo uma bebuyela kuwebhusayithi ngoba bayabonakala. Nokho, ukubekwa kwamakhukhi kwazisa izinkundla zokuxhumana ezifana ne-Facebook ngokuthi abasebenzisi baxhumana kanjani nesayithi nokuthi imaphi amawebhusayithi abawavakashelayo ngesikhathi bengena ngemvume. Isibonelo, isiphequluli sesayithi singathumela ikhukhi ku-Facebook uma othile echofoza inkinobho ethi Like Facebook ku-inthanethi. ibhulogi. Le ndlela yenza amanethiwekhi omphakathi kanye namanye amabhizinisi azi ukuthi abasebenzisi bavakashela ini ku-inthanethi futhi baqonde kangcono izintshisekelo zabo ukuze bathole ulwazi oluthuthukisiwe futhi banikeze izikhangiso ezifaneleka kakhudlwana.

Umthelela ophazamisayo

Ngasekupheleni kwawo-2010, abathengi baqala ukuveza ukukhathazeka mayelana nomkhuba ohlukumezayo wamabhizinisi wokuqoqa nokudayisa idatha ngemuva kwamakhasimende abo. Lokhu kuhlola kuholele ekutheni i-Apple yethule isici Sokulandela Ukungafihli Kohlelo Lokusebenza nge-iOS 14.5. Abasebenzisi bathola izexwayiso eziningi zobumfihlo njengoba basebenzisa izinhlelo zabo zokusebenza, ngayinye icela imvume yokuqapha umsebenzi wabo kuzo zonke izinhlelo zokusebenza zamabhizinisi namawebhusayithi.

Imenyu yokulandelela izovela kuzilungiselelo zobumfihlo zalo lonke uhlelo lokusebenza olucela imvume yokulandelela. Abasebenzisi bangaguqula bavule futhi bavale ukulandelela noma nini lapho befuna, ngabodwana noma kuzo zonke izinhlelo zokusebenza. Ukwenqaba ukulandelela kusho ukuthi uhlelo lokusebenza ngeke lusakwazi ukwabelana ngedatha nezinkampani zangaphandle ezifana nabathengi namabhizinisi okumaketha. Ukwengeza, izinhlelo zokusebenza azisakwazi ukuqoqa idatha zisebenzisa ezinye izihlonzi (njengamakheli e-imeyili asheshayo), nakuba kungase kube nzima kakhulu ku-Apple ukuphoqelela lesi sici. I-Apple iphinde yamemezela ukuthi izolahla konke okuqoshiwe kwe-Siri ngokuzenzakalela.

Ngokuka-Facebook, isinqumo sika-Apple sizolimaza kakhulu ukukhonjwa kwezikhangiso futhi sibeke amafemu amancane kusimo esingesihle. Kodwa-ke, abagxeki bayaqaphela ukuthi i-Facebook inokuthembeka okuncane mayelana nobumfihlo bedatha. Noma kunjalo, ezinye izinkampani zobuchwepheshe nezinhlelo zokusebenza zilandela isibonelo sika-Apple sokunikeza abasebenzisi abaningi ukulawula nokuvikela ukuthi imisebenzi yeselula irekhodwa kanjani. Google

Abasebenzisi abasizi manje bangangena ukuze balondoloze idatha yabo yomsindo, eqoqwa ngokuhamba kwesikhathi ukuze babone amazwi abo kangcono. Bangakwazi futhi ukususa ukusebenzisana kwabo futhi bavume ukuba nokubuyekezwa komuntu komsindo. I-Instagram yengeze inketho evumela abasebenzisi ukuthi balawule ukuthi yiziphi izinhlelo zokusebenza zezinkampani zangaphandle ezikwazi ukufinyelela idatha yabo. I-Facebook isuse amashumi ezinkulungwane zezinhlelo zokusebenza ezingabazekayo konjiniyela abangama-400. I-Amazon futhi iphenya izinhlelo zokusebenza zezinkampani zangaphandle ngokwephula imithetho yayo yobumfihlo. 

Imithelela yokulandelela iselula

Imithelela ebanzi yokulandelela iselula ingase ihlanganise: 

• Umthetho owengeziwe ohloselwe ukukhawulela ukuthi izinkampani zilandelela kanjani umsebenzi weselula nokuthi zingagcina isikhathi esingakanani lolu lwazi.
• Khetha ohulumeni abaphasisa izikweletu ezintsha noma ezibuyekeziwe zamalungelo edijithali ukuze balawule ukulawula komphakathi kudatha yabo yedijithali.
• Ama-algorithms asetshenziswa ukubona izigxivizo zeminwe zedivayisi. Ukuhlaziya amasignali afana nokulungiswa kwesikrini sekhompyutha, usayizi wesiphequluli, nokunyakaza kwegundane kuhlukile kumsebenzisi ngamunye. 
• Amabhrendi asebenzisa inhlanganisela ye-placation (isevisi yezindebe), ukuphambukisa (ukubeka izixhumanisi zobumfihlo ezindaweni ezingalungile), kanye ne-jargon eqondene nomkhakha ukwenza kube nzima kumakhasimende ukuphuma ekuqoqweni kwedatha.
• Inani elikhulayo labathengisi bedatha abathengisa ulwazi lwedatha yeselula kuma-ejensi wenhlangano nemikhiqizo.
• Ukugcizelelwa okuthuthukisiwe ezinhlelweni zokufunda nokubhala kwedijithali yizikhungo zemfundo ukuze kuqinisekiswe ukuthi abafundi bayawuqonda umthelela wokulandelelwa kweselula.
• Ukuziphatha kwabathengi kushintshela kuzinhlelo zokusebenza ezigxile kakhulu kubumfihlo, kunciphisa isabelo semakethe sezinhlelo zokusebenza ngezinqubomgomo zobumfihlo ezixekethile.
• Abathengisi bazivumelanisa nezimo ngokuhlanganisa idatha yokulandelela yeselula ukuze bamakethe okomuntu siqu kuyilapho bezulazula emithethweni emisha yobumfihlo.

Imibuzo okufanele icatshangelwe

• Uyivikela kanjani iselula yakho ekubeni ilandelelwe futhi igadwe njalo?
• Yini amakhasimende angayenza ukuze enze izinkampani ziphendule ngokwengeziwe ngokucubungula ulwazi lomuntu siqu?