Izinselele zokutholwa kwe-Metaverse: Ingabe abasebenzisi abangahle balahlekelwe intshisekelo?

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• February 1, 2024

Isifinyezo sokuqonda

Izinkampani kungase kudingeke ukuthi zicabangele kabusha amasu azo futhi zabe izinsiza eziqondiswe kumasu amasha okuxhumana ahlose ukukhuthaza ukutholwa kwe-metaverse phakathi kwabantu abaningi. Leli su lingase lihlanganise ukudala okuqukethwe okubandakanyayo nokuphathekayo okugqamisa izinzuzo ze-metaverse nezimo zokusebenzisa ezingaba khona kuyilapho kubhekwana nanoma yikuphi ukukhathazeka noma imibono eyiphutha. Ukwengeza, ukwakha ubambiswano nezibalo nezinhlangano ezinethonya kungasiza ukuthuthukisa ukwethembeka nokukhanga kobuchwepheshe.

I-Metaverse adoption inselele umongo

Esinye sezithiyo eziyinhloko ekuphromotheni i-metaverse ukuphoqa abasebenzisi abangahle ukuthi inwebele ngale kwezingane kanye nabathandi bemidlalo. Ngokusho kweSikhulu Esiphezulu Sebhizinisi le-Roblox—inkundla yemidlalo ye-metaverse—abomdabu bedijithali, njengalabo abangabe-Gen Z, bakuthola kulula ukuqonda ukusebenzisana kwangempela (VR). Kodwa-ke, ukuheha izizukulwane ezindala ukuthi zibambe iqhaza ku-metaverse kungase kudinge okungaphezu nje kokunikeza inani lokuzijabulisa.

Izinkampani zimaketha i-metaverse njengendawo yokusebenza yesikhathi esizayo ukuze ikhange nakakhulu. Isibonelo, iMicrosoft yethula i-Mesh ye-Microsoft Teams ngo-2022, inkundla yezinto ezixubile evumela ukusebenzisana ngaphakathi kwe-metaverse ngokusebenzisa ama-hologram nama-avatar. Ngokugcizelela ukusetshenziswa kochwepheshe okungaba khona kobuchwepheshe, izinkampani ze-metaverse zingaheha uhla olubanzi lwabasebenzisi.

Naphezu kwale mizamo, abanye abagxeki bakholelwa ukuthi ukunxenxa abantu abaningi ukuba bajoyine i-metaverse kungase kube yize. Umphathi Jikelele we-Epic Games ubeke amazwana ukuthi intshisekelo kubuchwepheshe isivele incipha. Ucwaningo lwango-2022 olwenziwa inkampani yezobunhloli bebhizinisi iMorning Consult lwathola ukuthi amaphesenti angama-36 kuphela abantu abaphendula e-US ababenentshisekelo kule metaverse. Ngaphezu kwalokho, amaphesenti angu-28 kuphela alabo ababonisa isithakazelo okungabesifazane. Kolunye ucwaningo lwango-2022 olwenziwa yinkampani yocwaningo lwemakethe i-Ipsos, amanye amazwe anemali engenayo kakhulu awayazi nakancane le metaverse. Ngokwesibonelo, bangaphansi kwamaphesenti angu-30 eFrance naseBelgium abazi ngalobu buchwepheshe. Khonamanjalo, amazwe aqwashisa kakhulu iTurkey (amaphesenti angama-86), i-India (amaphesenti angama-80), neChina (amaphesenti angama-73).

Umthelela ophazamisayo

Isizathu esiyinhloko sokwehla kwentshisekelo ukuthi izinkundla eziningi ze-metaverse, njenge-Meta's Horizon Worlds, zihlushwa izinkinga zobuchwepheshe njengamaphutha, ukulinganiselwa, kanye nezithombe ezingaphansi. Ukuze kubhekwane nalezi zinselele futhi kuthuthukiswe ukutholwa kwe-metaverse ebanzi, izinkampani kufanele zigxile ekuthuthukiseni ulwazi olunzulu ngomsebenzisi ngokuthuthukisa izithombe, ukwehlisa izinkinga zobuchwepheshe, nokwandisa ububanzi bezinhlelo zokusebenza. Imiphakathi ye-Metaverse ingaguqukela ekuzizwiseni okukhethekile ikakhulukazi okubhekelela izizukulwane ezincane, ezifana no-Gen Z kanye no-Gen Alpha. Laba basebenzisi bavame ukukhangwa kakhulu ekwenzeni ama-avatar abo ngokwezifiso nokubamba iqhaza emicimbini ebukhoma ngaphakathi kwezikhala ezibonakalayo njengoba bekhule ngezinga elikhulu lokunethezeka nokujwayelana nobuchwepheshe bedijithali. 

Ukuze udwebe ezizukulwaneni ezindala, amanye amabhrendi angase agxile ekwakhiweni kwamaqembu okuthakaselayo ahambisana nalokho abakuthandayo kanye nezidingo zabo. Kodwa-ke, izindleko eziphezulu zamahedisethi e-VR/AR zingase zibe isithiyo ekutholweni kwabasebenzisi abaningi abangaba kulawa maqembu obudala, okungenzeka bangathambekele kangako ekutshaleni imali kumadivayisi anjalo. Izinkampani ezishintshela ezindaweni zokusebenza ezisekelwe ku-metaverse zingabhekana nokumelana no-Gen Xers kanye ne-Baby Boomers, okungenzeka ukuthi isivele ibhekene nokukhathala kobuchwepheshe. Lezi zizukulwane, ezibone ukuthuthuka okusheshayo kwezobuchwepheshe kukho konke ukuphila kwazo, zingase zibe nokungabaza noma zikhungathekiswe ithemba lezindawo zokusebenza ezibonakalayo ezicwiliswe ngokuphelele. Izinkampani zingase zicabange ukuthuthukisa amadivayisi abiza kancane noma ukuhlanganisa ukusebenza kweqiniso elinwetshiwe (XR) kuziphequluli zewebhu ukuze kubhekwane nalokhu kukhathazeka. 

Imithelela yezinselelo zokutholwa kwe-metaverse

Imithelela ebanzi yezinselelo zokutholwa kwe-metaverse ingabandakanya: 

• Ukuncipha ekuthuthukisweni kobuchwepheshe obuthuthukisiwe njengempendulo ye-haptic, kanye neqiniso elibonakalayo nelingeziwe, njengoba kuzoba nesikhuthazo esincane sokuthi izinkampani zitshale ocwaningweni nasekuthuthukisweni.
• Izikhungo zemfundo zingase ziphuthelwe yizinzuzo zokuhlanganisa izindawo zokufunda ezingokoqobo kanye namathuba okufunda akude kubafundi bomhlaba.
• Ukwamukelwa kwe-metaverse ephansi okukhawulela ukwanda komsebenzi okude, nezinkampani ezimbalwa ezithatha ubuchwepheshe bemihlangano ebonakalayo nokusebenzisana.
• Ukuntula intshisekelo ku-metaverse okuholela ezinkingeni zokuhlukaniswa kwedijithali, nemiphakathi encishwe amathuba okungenzeka iphuthelwe yizinzuzo zalobu buchwepheshe ngenxa yokufinyelela okulinganiselwe.
• Izinzuzo ezingaba khona zemvelo ezivela ekuhambeni okuncishisiwe, amahhovisi abonakalayo akonga amandla, nezinkomfa zedijithali zingase zingafinyeleli, ezingaba nomthelela ekwandeni kokukhishwa kwekhabhoni nasekusetshenzisweni kwezinsiza.
• Ukwamukelwa okuphansi kwe-metaverse enomthelela emakethe yezabasebenzi ngokunciphisa inani lamathuba emisebenzi akude navumelana nezimo, ngaleyo ndlela kuvimbele ikhono labasebenzi lokuzivumelanisa nezimo zezomnotho ezishintshayo kanye nokunciphisa ukuguquguquka okuphelele kwemakethe yezabasebenzi.
• Onjiniyela be-Metaverse bakha amapulatifomu namadivayisi athengekayo ukuze bakhulise amanani okutholwa.

Imibuzo okufanele icatshangelwe

• Ingabe unentshisekelo yokuhlola amandla e-metaverse?
• Yiziphi ezinye izindlela izinkampani ezingenza ngazo ukuthi i-metaverse isebenziseke kakhulu futhi ifinyeleleke kubantu abaningi?