Izikhulu Zezokwelapha Eziyinhloko: Amabhizinisi okuphulukisa angaphakathi

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  I-Quantumrun Foresight
• Mashi 15, 2024

Isifinyezo sokuqonda

Iqhaza le-Chief Medical Officer (CMO) likhule kakhulu, liqhutshwa ubhubhane lwe-COVID-19. Lawa ma-CMO manje angamela ukuphepha kwesiguli, anikele ezinqumweni zamasu, asebenzisane nabalawuli, futhi alolonge izinqubomgomo zangaphakathi ukuze kubhekwane nezidingo eziguqukayo zezempilo nempilo enhle. Lokhu kuthambekela kulindeleke ukuthi kuqhubeke, kube nenselele izinkampani ukuthi zichaze indima ye-CMO ngokunembile futhi zilinganisele inhlalakahle yabasebenzi kanye nabathengi.

Ingqikithi Yezikhulu Zezokwelapha Eziyinhloko

Indima ye-CMO iye yanda kakhulu, ikakhulukazi ezinkampanini ezibhekene nabathengi. Ngokomlando, ama-CMO ayehlotshaniswa ngokuyinhloko nezimboni zezokunakekelwa kwempilo nesayensi yezempilo, egxile ekuphepheni kwesiguli. Kodwa-ke, ubhubhane lwe-COVID-19 lwashukumisela izinkampani ezibhekene nabathengi ukuthi zethule noma zengeze indima ye-CMO emaqenjini azo obuholi. Lolu hlobo olusha lwama-CMO alubonisi nje ukuphepha kwesiguli kuphela kodwa futhi lufaka isandla ekuthathweni kwezinqumo zamasu, lusebenzisana nabalawuli, futhi lulolonge izinqubomgomo zangaphakathi namasiko ukuze kubhekwane nesimo esithuthukayo sezempilo nokuphila kahle.

Lokhu kushintshela endimeni ye-CMO exubile kubonakala kuyintuthuko ehlala njalo njengoba izinkampani ezibhekene nabathengi zibona ukubaluleka kwakho. Ngenxa yalokho, lezi zinhlangano manje sezibhekene nenselelo yokuchaza izibopho eziqondile kanye nobubanzi bendima ye-CMO. Kuphakama imibuzo ebalulekile, njengokuthi ama-CMO angakwazi kanjani ukulinganisa inhlalakahle yabasebenzi nabathengi, kungakhathaliseki ukuthi abaluleke kakhulu ekuqhubekiseni ukukhula noma ekukhuthazeni isiko lezempilo nokuphepha ngaphakathi.

Ukuzulazula kulezi zinselelo, izinkampani zihlola ama-archetypes amathathu ahlukene endima ye-CMO, ngayinye inezibopho zayo nezinto eziza kuqala. Lawa ma-archetypes ahlinzeka ngohlaka olubalulekile lwezinhlangano njengoba zijwayelana nezidingo ezikhulayo endaweni yezempilo nokuphila kahle. Ucwaningo, oluhlanganisa izinhlolovo kanye nezingxoxo nama-CMO avela ezinhlanganweni zomhlaba wonke, lugqamisa izingqikithi ezivamile ezingaqondisa ukuvela kwendima ye-CMO eminyakeni ezayo. Lezi zinhlobo zakudala zihlanganisa umenzi wenqubomgomo kanye nomthwali wamasiko, agxile enhlalakahleni yabasebenzi namakhasimende; umnakekeli wesiguli kanye nomthengi, egcizelela ukuphepha nokuhambisana nokulawula; kanye nosomaqhinga wokukhula, egxile ekuthuthukisweni kwezinkampani kanye nobudlelwano obunamasu, ezikhathini eziningi ngale kwebhizinisi eliwumgogodla.

Umthelela ophazamisayo

Njengoba ama-CMO eqhubeka nokudlala indima ebalulekile ekubumbeni izinqubomgomo zangaphakathi namasiko, amabhizinisi angase abone uguquko lwamasiko ekubekeni kuqala impilo nokuphila kahle. Lokhu kushintshwa kungase kubangele indlela ehlanganisa zonke izinzuzo zezisebenzi, ukwesekwa kwezempilo yengqondo, nokwaneliseka komsebenzi wonke. Izinkampani ezamukela lo mkhuba zingase zizithole zisesimweni esingcono sokuheha nokugcina ithalente, zikhuthaze indawo yokusebenza enhle ngokuhamba kwesikhathi.

Iqhaza le-CMO ekuqinisekiseni ukuphepha kwabathengi kanye nekhwalithi yomkhiqizo cishe kuzoba nemiphumela ehlala njalo ezimbonini ezingaphezu kokunakekelwa kwezempilo nesayensi yempilo. Ukuthembela kwabathengi ekuphepheni nasekusebenzeni ngempumelelo kwemikhiqizo kuzoba okuphambili, kube nomthelela ezinqumweni zokuthenga. Lo mkhuba ungase ukhuthaze izinkampani ukuthi zitshale imali eningi ocwaningweni nasekuthuthukisweni, ukuthobela imithetho, kanye nokuxhumana kwamakhasimende okusobala, ekugcineni kuthuthukise ukuzethemba nokwethembeka kwabathengi.

Ukwengeza, ukuzibandakanya kwe-CMO ebudlelwaneni obunamasu kanye nasekuthuthukisweni kwebhizinisi, ikakhulukazi ezindaweni ezifana namakhono ezempilo edijithali kanye nokufinyelela ezimakethe, kungavula indlela yokusebenzisana okusha phakathi kwezinkampani ezibhekene nabathengi kanye ne-ecosystem yokunakekelwa kwempilo ebanzi. Lokhu kubambisana kungaholela ezisombululweni ezintsha, izinsizakalo, kanye nemikhiqizo ebhekana nezinselele zezempilo ezivelayo. Ngaphezu kwalokho, ohulumeni bangase babone ukubaluleka kwama-CMO ekuqhubeni ukulingana kwezempilo futhi basebenzise ubuchwepheshe babo ukuze balolonge izinqubomgomo zokunakekelwa kwezempilo kanye nezinhlelo ezizuzisa umphakathi.

Imithelela Yezikhulu Zezempilo Eziyinhloko

Imithelela ebanzi yama-CMO ingafaka: 

• Amazinga ancishisiwe okwenza inzuzo kanye nokuzinza okukhulu kwemakethe yezabasebenzi kodwa okungase kudinge ukutshalwa kwezimali okwengeziwe ezinhlelweni zenzuzo yabasebenzi.
• Ukugcizelelwa okukhulayo kwama-CMO ekuphepheni kwabathengi kanye nekhwalithi yomkhiqizo kungase kukhuphule ukuzethemba kwabathengi nezinqumo zokuthenga, kube nomthelela omuhle ekusebenzeni kwezimali kwezinkampani ezibheke abathengi.
• Intuthuko yezobuchwepheshe emandleni ezempilo edijithali, okuzuzisa iziguli ngokufinyelela okuthuthukisiwe ezinsizeni zokunakekelwa kwezempilo kanye nezixazululo ezintsha.
• Iqhaza elithuthukayo le-CMO elikhuthaza ezinye izimboni ukuthi zamukele izikhundla ezifanayo ezigxile ekuphepheni, enhlalakahleni nasekusimameni, okungase kuholele ekuguqukeni okubanzi komphakathi ekubekeni phambili impilo, imvelo, kanye nezinqubo zebhizinisi ezinomthwalo wemfanelo.
• Ama-CMO akhuthaza ukulingana kwezempilo okungenzeka akhuthaze izinkampani ukuthi zitshale izimali ezinhlelweni zokufinyelela emphakathini futhi zibhekane nezinqumo zenhlalo yezempilo, okugqugquzela ukuxhumana okuqinile phakathi kwamabhizinisi nemiphakathi yendawo.
• Ukuvelela kwama-CMO okungase kuqhubekisele phambili imizamo yocwaningo nentuthuko ebheke emikhiqizweni nasezinkonzweni eziphathelene nezempilo, okuholela emakethe ehlukene kakhudlwana futhi kwanda ukuthuthukiswa kobuchwepheshe bokunakekelwa kwempilo kanye nezixazululo zempilo.
• Izinkampani ezinobuholi obuqinile be-CMO kungenzeka zithandeke kakhulu kubatshalizimali nabathengi abazikhathalelayo umphakathi.
• Ama-CMO okungenzeka adlale indima ekubumbeni imikhankaso nezinqubomgomo zezempilo zomphakathi, ezithonya izimo zengqondo nokuziphatha komphakathi.

Imibuzo okufanele icatshangelwe

• Amabhizinisi embonini yakho angazijwayeza kanjani ukubeka phambili inhlalakahle yabasebenzi futhi akhuthaze isiko lezempilo nokuphepha, elifana nendima eguqukayo yama-CMO?
• Ohulumeni bangabambisana kanjani nochwepheshe bezokunakekelwa kwempilo ukuze babhekane nokungafani kwezempilo kanye nokwenza ngcono impilo yomphakathi iyonke?