Imidiya yokwenziwa yomuntu siqu: Ukukhuluma ngokwenziwa

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• Igama lomlobi

  I-Quantumrun Foresight
• February 15, 2024

Isifinyezo sokuqonda

Imidiya yokwenziwa iguqula indlela esidala futhi sihlanganyele ngayo nokuqukethwe kwedijithali, inikeze amathuba amasha ekukhulumeni komuntu siqu nasekuxhumaneni. Lobu buchwepheshe abugcini nje ngokubumba kabusha izimboni kodwa futhi buphakamisa imibuzo ebalulekile yezimiso zokuziphatha neyokulawula njengoba ukusetshenziswa kwabo kuya kusakazeka kakhulu. Imithelela yayo ingase ihlanganise izimakethe zemisebenzi emikhakheni yokudala, amasu okumaketha ashintshile amabhizinisi, kanye nohulumeni abacubungula kabusha izinhlaka zokulawula.

Ingqikithi yemidiya yokwenziwa yomuntu siqu

Imidiya yokwenziwa, igama elihlanganisa uhla lokuqukethwe okudalwe ngokwedijithali noma okuguquliwe, ishintsha ngokushesha indawo yokuvezwa komuntu siqu kanye nemikhiqizo. Emqondweni wayo, imidiya yokwenziwa ihlanganisa ama-deepfakes, ama-virtual influencers, nezinye izinhlobo zokuqukethwe okukhiqizwa ubuhlakani bokwenziwa (AI). Ama-Deepfakes, isibonelo, athuthukisa ukufunda komshini ukuze adale ukurekhodwa kwangempela kwevidiyo nomsindo, ngokuvamile okungenakuhlukaniswa nokuqukethwe okuyiqiniso. Lobu buchwepheshe busebenza ngokuhlaziya izithombe eziningi nemisindo ukuze kufane nokubukeka komuntu nezwi lakhe, okuvumela ukudalwa kokuqukethwe okubonakala kufaka abantu bangempela abasho noma benza izinto abangakaze bazenze. 

Ukusetshenziswa kwemidiya yokwenziwa kudlulela ngale kokuzijabulisa nje noma ulwazi olungaqondile; kunomthelela omkhulu ekukhiqizeni nasekukhangiseni. Izinkampani manje sezihlola zisebenzisa ama-virtual influencers - i-AI-powered digital personas - ukuzibandakanya nezithameli. Lezi zinhlamvu zingenziwa ngendlela efanele ukuze zihlanganise amanani omkhiqizo nobuhle, zinikeze ileveli entsha yokwenza kube ngokwakho ekukhangiseni. Imikhiqizo efana ne-KFC ne-Balmain isivele izame ngabagqugquzeli ababonakalayo, okukhombisa amandla alaba bantu bedijithali ekudaleni imikhankaso yokukhangisa ehehayo, eyinoveli. Isikhalazo sisemandleni abo okutholakala 24/7, ngaphandle kwezingxabano abagqugquzeli bangempela abangase babhekane nazo, ngaleyo ndlela banikeze umlayezo womkhiqizo olawulwayo futhi ongaguquki.

Ukulawulwa kokuqukethwe kwakamuva kanye nokuthuthukiswa kwenqubomgomo yenkundla kubonisa ukukhathazeka okukhulayo kanye nentshisekelo kumidiya yokwenziwa. Izinkundla ezifana ne-YouTube zethule izinqubomgomo zokulebula okuqukethwe okukhiqizwa i-AI, ziqaphela isidingo sokubonisa izinto kulesi sizinda esithuthuka ngokushesha. Izinqubomgomo ezinjalo zibalulekile enkathini lapho umugqa phakathi kokwangempela nokokwenziwa uya ufiphaliswa ngokwandayo, okuqinisekisa ukuthi ababukeli bangakwazi ukwenza izinqumo ezinolwazi mayelana nokuqukethwe abazibandakanya nakho. Le mizamo yokulawula igqamisa inselele eqhubekayo yokulinganisa ukusungula ekudalweni kwemidiya nokucatshangelwa kwezimiso zokuziphatha kanye nokuvikelwa kwabathengi.

Umthelela ophazamisayo

Ukukhula kwemidiya yokwenziwa kubumba kabusha imakethe yemisebenzi, ikakhulukazi ezimbonini zobuciko. Njengoba i-AI iba nekhono ngokwengeziwe ekukhiqizeni okuqukethwe, izindima zendabuko kwezokukhangisa, ukukhiqizwa kwefilimu, nobuntatheli ziyavela. Ochwepheshe kule mikhakha bangase badinge ukuthuthukisa amakhono amasha ukuze basebenze eduze ne-AI, bagxile ekwazini ubuciko, isu, nokucatshangelwa kokuziphatha. Lolu shintsho lungaholela endaweni yokusebenzisana kakhulu lapho ukusebenza kahle nokunemba kwe-AI kukhulisa ubuhlakani bomuntu.

Izinkampani zingasebenzisa okuqukethwe okukhiqizwa yi-AI ukuze zenze imikhankaso yokumaketha yomuntu siqu futhi ehehayo ngezindleko eziphansi. Nokho, baphinde babhekane nenselele yokugcina ubuqiniso nokwethemba izilaleli zabo. Njengoba abathengi beqaphela kakhudlwana imidiya yokwenziwa, amabhizinisi adinga ukulinganisela ukusungula izinto obala ukuze alondoloze ukwethenjwa nokwethembeka kwabathengi.

Ohulumeni nezinhlaka ezilawulayo zingadlala indima ebalulekile ekulolongeni umthelela wemidiya yokwenziwa emphakathini. Bazodinga ukusungula izinhlaka nemihlahlandlela yokubhekana nokukhathazeka kokuziphatha, okufana nolwazi olunganembile nezindaba zobumfihlo, ngaphandle kokuvimbela ukuqamba okusha. Ukulawulwa okusebenzayo kwemidiya yokwenziwa kungakhuthaza indawo lapho izinzuzo zayo zenziwa zibe nkulu, njengakwezemfundo nokuzijabulisa, kuyilapho kunciphisa ukulimala okungaba khona njengokuxhashazwa okujulile nokuguguleka kokuthembela komphakathi kwabezindaba.

Imithelela yemidiya yomuntu siqu yokwenziwa

Imithelela ebanzi yemidiya yomuntu siqu yokwenziwa ingase ihlanganise: 

• Ukwenza kube ngokwakho okuthuthukisiwe kokuhlangenwe nakho kwenkundla yezokuxhumana, ngabasebenzisi abadalela amaphrofayili abo okuqukethwe okuhlukile, okukhiqizwa yi-AI.
• Ukwanda kwezinketho zokuzijabulisa eziqondene nawe, okuvumela abantu ukuthi balungise amamuvi noma umculo ngendlela efanele besebenzisa ubuchwepheshe bemidiya yokwenziwa.
• Ukukhula kumathuluzi okufunda nokuthuthuka komuntu siqu, nabafundisi abakhiqizwe be-AI abahlinzeka ngolwazi olungokwezifiso lwemfundo.
• Shift ekuxoxeni izindaba zomuntu siqu, njengoba abantu basebenzisa imidiya yokwenziwa ukuze bakhe ukulandisa okugxile kakhulu nokunobuciko kokuqukethwe kwabo.
• Khuphuka kokuhlangenwe nakho kwegeyimu okwenziwe ngokwezifiso, lapho imidiya yokwenziwa ivumela abadlali ukuthi bakhe abalingisi abangokwezifiso nezimo.
• Amathuluzi okufunda ulimi athuthukisiwe kusetshenziswa imidiya yokwenziwa, enikeza izindawo zokuzijwayeza ezingokoqobo nezisebenzisanayo.
• Ukwenyuka kwezobuciko nomculo okhiqizwe yi-AI njengento yokuzilibazisa, okuvumela abantu ukuthi bahlole izinto eziqanjiwe ngaphandle kokudinga amakhono endabuko.
• Ukukhula kuzinhlelo zokusebenza eziqondene nawe zempilo nokuphila kahle kusetshenziswa imidiya yokwenziwa, enikeza izeluleko ezihambisanayo neziqondiso.

Imibuzo okufanele icatshangelwe

• Ukusetshenziswa komuntu siqu okusabalele kwemidiya yokwenziwa kungakuchaza kanjani kabusha ukuqonda kwethu ubuqiniso nemvelaphi kwezobuciko nokuxhumana?
• Ukuhlanganisa imidiya yokwenziwa empilweni yansuku zonke kungaba nomthelela kanjani ekuboneni kwethu iqiniso nokusebenzelana nezwe ledijithali?