Ukuchofoza izitini: Ibhalansi ekhohlisayo phakathi kwezitolo eziku-inthanethi nezenyama

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• Igama lomlobi

  I-Quantumrun Foresight
• November 22, 2023

Isifinyezo sokuqonda

Amarobhothi okupenda azimele ashintsha imikhakha yezokukhiqiza neyokwakha ngokusebenzisa umbono we-3D noma amawele edijithali ukudweba okunembile, ehlisa izindleko ezihlobene nokusebenza kabusha nokufafaza ngokweqile. Izinkampani zomshuwalense wezempilo nempilo ziphendukela kubuchwepheshe be-blockchain ukuze buvikeleke, ukwabelana ngedatha okuthembekile, ukwehlisa izindleko zokuphatha kanye nokukhwabanisa, kuyilapho futhi kunika amandla abanikazi bamapholisi. Imodeli yebhizinisi "yezitini nokuchofoza" ihlanganisa izitolo ezibonakalayo nezinkundla ze-inthanethi, inikeze ukuguquguquka kubathengi kanye nokuqina emabhizinisini. Imodeli isizuze amandla ezimakethe ezisafufusa njenge-Philippines, ngenxa yokusetshenziswa kabanzi kwezikhwama zamaselula, futhi iphakamisa isidingo sokulawulwa okuguquguqukayo emkhakheni we-e-commerce.

Isitina bese uchofoza umongo

Amabhizinisi wokuchofoza izitini angase futhi anikeze izinketho ezifana nokulandwa esitolo kokuthengiwe ku-inthanethi noma ikhono lokubuyisela izinto ezithengwe ku-inthanethi esitolo esiphathekayo. Igama elithi "brick-and-click" ligcizelela ukuhlanganisa izindlela zokuthengisa zendabuko nezesimanje. Iphinde ivumele amabhizinisi ukuthi afinyelele izethameli eziningi futhi abhekelele okuthandwayo okuhlukile.

Ngo-2019, i-Euromonitor International yenze ucwaningo oluveze ukuguquguquka kwezitayela zokuthengisa e-Philippines, amabhizinisi amaningi asungula iziteshi eziku-inthanethi ngokuthengisa ngokuqondile ku-Facebook Marketplace futhi esebenzisa iziteshi zezinkampani zangaphandle ezifana neLazada neShopee. Ukuvalwa kwezikhala kobhubhane lwe-COVID-19 kuholele ekwenyukeni okukhulu kokudluliswa kwezimali nge-elekthronikhi (EFTs), okuholele ekwenyukeni ngamaphesenti angama-31 ekuthengisweni kwemboni yezitolo ekupheleni kuka-2019. Ngaphansi kwamaphesenti amabili abantu basePhilippine banekhadi lesikweletu, kodwa iselula izinsiza zesikhwama sezivele zisetshenziswa ngamaphesenti angama-2. Ngenxa yalokho, iPhilippines manje isithathwa njengenye yezimakethe ze-e-commerce ezikhula ngokushesha e-Asia.

Ngokocwaningo lwango-2022 olushicilelwe ku-IISE Transactions, ukufaka inkundla ye-inthanethi kukhiqiza idatha eningi mayelana nokuthambekela kwamakhasimende ezimpahleni ezithile, njengempendulo eyabiwe ngamakhasimende aku-inthanethi. Lokhu kuqonda okubalulekile kungasetshenziswa ukuze kuthuthukiswe ukunemba kokuqagela kwesidingo. Ezimeni lapho izindleko ezingaguquki zilinganiselwe, umthengisi uyazuza ngokuhlanganisa isiteshi esiku-inthanethi ngaphansi kwamasu ahlukene nafanayo entengo. 

Umthelela ophazamisayo

Ngokocwaningo lwango-2021 olushicilelwe kujenali ye-Electronic Commerce Research and Applications, ukuba khona kwesitolo somzimba kuthuthukisa ukuqina futhi kunciphisa ubungozi. Abathengisi abadlala ku-inthanethi abahlanzekile babhekene nengozi yokuqothuka izikhathi ezingu-1.437 ngaphezu kwabathengisi bezitini bese bechofoza. Ngaphezu kwalokho, amabhizinisi akhetha ama-e-commerce aphesheya maningi amathuba okuthi aphile. Abadlali bendawo babhekene nengozi yokuqothuka ngokuphindwe izikhathi ezingu-2.778 kunezinkampani zamazwe ngamazwe ezibandakanyeka ekungeniseni nasekuthumeleni imisebenzi ye-e-commerce.

Osomabhizinisi abaningi kungenzeka baqale ku-inthanethi ngenxa yezindleko eziphansi zokusebenza, banikeze amathuba amaningi okuqalisa ukusungula amapulatifomu e-e-commerce kanye nezixazululo zokukhokha. Ukubuyekezwa kwekhasimende kuzoya ngokuya kubaluleke kakhulu, futhi izinkundla ze-e-commerce cishe zizodala ukusebenzelana komsebenzisi okubeka phambili ukunikeza impendulo noma izilinganiso. Amafemu we-e-commerce wamazwe ngamazwe angase aqale ukwakha izitolo ezibonakalayo ezindaweni ezibalulekile zomhlaba eziqondise isithombe sabo somkhiqizo noma izibalo zabantu babathengi.

Njengoba le modeli yebhizinisi eyingxube iqhubeka nokukhula, kuzoba nesidingo esengeziwe semithethonqubo ebhekana nobunzima be-e-commerce. Lezi zinqubomgomo zingabandakanya intela ephelele (noma ukukhululwa) nokuvikelwa kwabathengi. Izikhwama zamaselula nazo zizoncintisana kakhulu njengoba abasanda kungena bejoyina imakethe, ikakhulukazi ekuthuthukiseni umnotho njengeSoutheast Asia. Izinkokhelo ze-Crypto zingase zibaluleke kakhulu kulezi zindawo.

Imithelela yesitini-nokuchofoza

Imithelela ebanzi yezitini nokuchofoza ingafaka: 

• Ukukhushulwa kokuxhumana komphakathi nokuxhumana namakhasimende. 
• Umsebenzi wezomnotho owengeziwe kanye nokukhula ngokunikeza amakhasimende uhla olubanzi lwemikhiqizo namasevisi. Le modeli ingaphinda ikhulise ukuncintisana phakathi kwamabhizinisi, okuholela ezintengo eziqhudelana kakhulu namadili angcono kumakhasimende.
• Ukunyuswa kwemali yentela yohulumeni basekhaya nokazwelonke. Ukwengeza, le modeli ingasiza ukukhula kwamabhizinisi amancane, okungaba umthombo obalulekile wokukhula komnotho nokudala imisebenzi.
• Abantu abasezindaweni ezikude noma zasemakhaya abanokufinyelela okukhulu emikhiqizweni nasezinsizeni, okusiza ukuvala ukuhlukana kwedijithali nokwandisa amathuba omnotho kubantu bakulezi zindawo.
• Amabhizinisi wokuchofoza izitini adinga ukutshalwa kwezimali okubalulekile kwezobuchwepheshe, okuhlanganisa izinkundla ze-e-commerce, ukumaketha kwedijithali, nezinhlelo zokuphatha ubudlelwano bamakhasimende. Lesi sidingo singaholela ekuthuthukisweni kobuchwepheshe obusha kanye nezinto ezintsha kulezi zindawo.
• Imisebenzi emisha ku-e-commerce, isevisi yamakhasimende, kanye nokumaketha kwedijithali. Le modeli ingaphinda ikhulise isidingo sabasebenzi abanamakhono ekuhlaziyeni idatha namasu edijithali.
• Ukukhishwa okuncishisiwe kanye ne-carbon footprint ephansi, ikakhulukazi uma izitolo ezibonakalayo zizincane futhi iziteshi eziku-inthanethi zinikwa amandla yimithombo yamandla avuselelekayo.
• Ukushintshisana okungcono kwemibono, imikhiqizo, kanye nezinsizakalo ezifundeni namasiko ahlukene.

Imibuzo okufanele icatshangelwe

• Isiphi isici esikahle kakhulu sebhizinisi lezitini bese uchofoza?
• Ucabanga ukuthi le modeli yebhizinisi izothuthuka kanjani ngobuchwepheshe obuthuthuke kakhulu njengento engekho ngokoqobo?