Umnotho wokubhalisa uyakhula: Okubhaliselwe kubhala kabusha ezohwebo

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• Igama lomlobi

  I-Quantumrun Foresight
• Mashi 22, 2024

Isifinyezo sokuqonda

Umnotho wokubhalisa uguqula indlela esifinyelela ngayo izimpahla namasevisi, ugcizelela ubudlelwano besikhathi eside ngokuthenga kanye nokubonisa ukuqina ngisho nasezikhathini ezinzima zomnotho. Iphonsela amabhizinisi inselelo yokuthi asungule izindlela ezintsha zokumaketha kwedijithali nokusebenzelana kwamakhasimende ukuze alondoloze ukukhula, futhi igqamisa ushintsho oluya ekubekeni phambili ulwazi lwamakhasimende nezinsizakalo eziqondene nawe. Le threndi ikhuthaza ukucatshangelwa kokuphatha ukukhathala kokubhaliselwe, ukuqinisekisa izinqubo ezifanele, nokuzivumelanisa nemodeli engalungisa kabusha izimo zezomnotho nezenhlalo.

Umnotho wokubhalisa uvuthwa umongo

Umnotho wokubhaliselwe, oshintshe kakhulu ukuziphatha kwabathengi namasu ebhizinisi, uyachuma ekunikezeni ukufinyelela okuqhubekayo emikhiqizweni namasevisi ngokushintshanisa izinkokhelo ezivamile. Le ndlela yehluka ekuthengisweni kwesikhathi esisodwa kwendabuko ngokugxila ekwakheni ubudlelwano obuhlala njalo phakathi kwamabhizinisi namakhasimende abo. Imodeli enjalo ibonise ukuqina nokukhula, ngisho naphakathi kwezinselelo zomnotho ezifana nokwehla kwamandla emali kanye nemiphumela yobhubhane lwe-COVID-19. Ngokuphawulekayo, amaphephandaba kulo lonke elase-US, kusukela emaphephandabeni amakhulu emadolobheni amakhulu kuya emibhalweni emincane yasendaweni, abone ukwanda okuqhubekayo kokubhaliselwe, njengoba kufakazelwa idatha evela ku-Medill Subscriber Engagement Index. 

Ezindabeni zedijithali, ukuzivumelanisa nezimo kanye nokusungula izinto ezintsha ekukhangiseni nasekubandakanyeni ababhalisile kubonakale kubalulekile. Isibonelo, ukutholwa kwe-Dallas Morning News kwenkampani yokukhangisa kwedijithali kanye neyunithi yokuthengisa yedijithali ye-Gannett enenzuzo eyisibonelo sezinyathelo zamasu zokuthuthukisa ubukhona bedijithali nokutholwa kwababhalisile. Lezi zinhlelo zibonisa ushintsho olubanzi olubhekiswe ekwamukeleni ukumaketha kwedijithali namathuluzi okuphatha okubhaliselwe ukuheha nokugcina ababhalisile. Ukugcizelelwa ekuletheni okuqukethwe komuntu siqu, okubandakanyayo kanye nezincwadi zezindaba ezisetshenziswayo namasheshisi wedijithali kukhombisa indlela eguquguqukayo yokuhlangabezana nokulindelwe kwababhalisile kanye nokugqugquzela ukwethembeka.

Ngaphezu kwalokho, inguquko yomnotho wokubhaliselwe ibonisa ushintsho olubalulekile ekwaziseni umuzwa wamakhasimende ngaphezu kobunikazi bomkhiqizo nje. Amabhizinisi afana ne-Zuora's Subscribed Institute amele imodeli egxile kumakhasimende lapho impumelelo incike ekuqondeni nasekuhlinzekeni izidingo zomuntu ngamunye zababhalisile kanye nalokho abakuthandayo. Le filosofi idlulela ngale kwemboni yezindaba ukuze ihlanganise imikhakha eyahlukene, okuhlanganisa isofthiwe njengesevisi (i-SaaS), lapho ukuguquguquka, ukwenza ngokwezifiso, kanye nokwenza ngcono okuqhubekayo kubaluleke kakhulu. Njengoba umnotho wokubhalisela ukhula, ukugxila ekujuliseni ubudlelwano bamakhasimende, kunokuba nje kukhuphule amanani okuthenga, kuvela njengomgomo obalulekile wokukhula okuzinzile nokusungula izinto ezintsha.

Umthelela ophazamisayo

Umthelela wesikhathi eside womnotho wokubhaliselwe ungaholela ekusetshenzisweni komuntu siqu kwezimpahla namasevisi ahambisana nezintandokazi namaphethini okusetshenziswa. Kodwa-ke, iphinde iveze ubungozi bokukhathala kokubhalisa, lapho ukuqoqwa kwezimali zanyanga zonke zezinsizakalo ezahlukahlukene kuba umthwalo wezezimali. Abantu ngabanye bangase bazithole bevaleleke ekukhokheleni okubhaliselwe okungavamile ukusetshenziswa ngenxa yokubhalisa kalula kanye nobunzima bokukhansela. Ngaphezu kwalokho, ukushintshela ekubhaliseni kwedijithali kungandisa ukuhlukana kwedijithali, kunciphise ukufinyelela ezinsizeni ezibalulekile kulabo abangenakho ukufinyelela kwe-inthanethi okuthembekile noma amakhono okufunda ngedijithali.

Ezinkampanini, imodeli yokubhaliselwe ihlinzeka ngokugeleza kwemali okungashintshi, okuvumela ukuhlela okungcono kwezezimali kanye nokutshalwa kwezimali ekuthuthukisweni komkhiqizo. Ikhuthaza ubudlelwano obuseduze namakhasimende, ihlinzeka ngedatha eqhubekayo engasetshenziswa ukuthuthukisa ukunikezwa kwesevisi nokwaneliseka kwamakhasimende. Kodwa-ke, futhi kudinga izinkampani ukuthi ziqhubeke zisungula izinto ezintsha futhi zengeze inani ukuvimbela amakhasimende ukuthi ashintshele kwizimbangi. Isidingo sokuhlaziywa kwedatha okuyinkimbinkimbi kanye nezinhlelo zokuphatha ubudlelwano bamakhasimende kungase kubangele izinselele kumabhizinisi amancane, okungase kuholele ekuhlanganisweni kwezimakethe lapho abadlali abakhulu kuphela abangaqhudelana ngempumelelo.

Ohulumeni bangase badinge ukushintsha izinqubomgomo nemithetho ukuze babhekane namanuances omnotho wokubhaliselwe, ikakhulukazi ekuvikelweni kwabathengi, ubumfihlo, nokuvikeleka kwedatha. Ukwenyuka kokubhaliselwe kungakhuphula umsebenzi wezomnotho ngokuphromotha ezohwebo nokuqamba izinto ezintsha, kunikeze indlela eguquguqukayo nengadingi imali enkulu ukuze abaqalayo bangene emakethe. Kodwa-ke, idinga nokubuyekezwa kwezinhlaka zentela ukuze kuqinisekiswe ukuqoqwa kwentela okufanelekile nangempumelelo kumodeli lapho izinsiza zedijithali eziwela imingcele zivamile. 

Imithelela yomnotho wokubhaliselwe iyakhula

Imithelela ebanzi yokukhula komnotho wokubhaliselwe ingase ihlanganise: 

• Ukushintshela kumamodeli asuselwe ekubhaliseni ezimbonini ezahlukahlukene, okuholela ekwandeni kokufinyelela ezimpahleni namasevisi engxenyeni ebanzi yabantu.
• Isevisi yamakhasimende ethuthukisiwe kanye nezinqubo zokubandakanya, njengoba amabhizinisi elwela ukunakekela nokukhulisa izisekelo zabo zababhalisile.
• Ukwethulwa kwamathuba okuqashwa avumelana nezimo, njengoba izinkampani zijwayelana nezidingo eziguqukayo zomnotho wokubhalisa.
• Ukwakhiwa kwemithetho emisha kahulumeni kugxile ekuqinisekiseni izinqubo zokubhaliselwe ezinobulungiswa kanye nokuvimbela amaqhinga okukhokhisa okuhlasela.
• Ukugcizelelwa okungeziwe ekuvikelekeni kwedatha nemithetho yobumfihlo, njengoba amasevisi okubhalisa ancike kakhulu kudatha yekhasimende ekwenzeni kube ngokwakho kanye nokumaketha.
• Amamodeli ezezimali amasha namasevisi adizayinelwe ukusiza abathengi baphathe izinkokhelo zokubhaliselwe okuningi ngendlela efanele.
• Angase abe nomthelela oncishisiwe kwezemvelo njengoba izinkampani ezihlinzeka ngempahla ebonakalayo ngokubhaliselwe zisebenzisa izixazululo ezisimeme kakhudlwana zokuhlela nezokupakisha.
• I-uptick ngokubambisana phakathi kwezinkampani emikhakheni ehlukene ukunikeza izinsiza zokubhaliselwe ezihlanganisiwe, okuthuthukisa inani labathengi.
• Izinguquko ekuziphatheni kwabathengi, ngokuncanyelwayo kokufinyelela ngaphezu kobunikazi, okuthonya ukwakhiwa komkhiqizo namasu okumaketha kuzo zonke izimboni.

Imibuzo okufanele icatshangelwe

• Izinsizakalo zokubhalisa zingayishintsha kanjani indlela yakho yokwenza ibhajethi nokuhlelwa kwezimali?
• Abathengi bangazivikela kanjani ekukhathaleni kokubhalisa kuyilapho bejabulela izinzuzo zalawa masevisi?