Ukukhangisa kwe-Metaverse: Lapho amabhrendi nama-avatar ahlangana khona

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• Kwangathi 23, 2024

Isifinyezo sokuqonda

Ukukhangisa kwe-Metaverse kuguqula indlela amabhrendi asebenzisana ngayo nabathengi ngokuhlanganisa amaqiniso abonakalayo nawomzimba ukuze kwakheke ukuzizwisa okubandakanya kakhulu. Ngokusebenzisa okungokoqobo okungokoqobo nokungathandwa kwabathelisi esikubona (AR/VR), ukukhangisa ku-Metaverse kunikeza inkundla eguquguqukayo yemikhiqizo ukuze isungule ngale kokumaketha kwedijithali okuvamile, okukhanga izethameli zomdabu wedijithali. Lolu shintsho luvula amathuba amasha ezomnotho futhi lubangele ukucatshangelwa mayelana nobumfihlo, ukutshalwa kwezimali kobuchwepheshe, kanye nesidingo sezinhlaka ezintsha zokulawula.

Ingqikithi yokukhangisa ye-Metaverse

Ukukhangisa kwe-Metaverse kusebenzisa ubuchwepheshe be-AR/VR ukuze kubandakanye abathengi ngendlela esebenzisanayo nenamandla. Le ndlela iphawula ukusuka okubalulekile ekukhangiseni kwedijithali okungokwesiko, okunikeza inkundla "ehlala ivuliwe" ehlanganisa umhlaba ophathekayo nowe-virtual futhi inike amandla amabhrendi ukuthi enze izinto eziguquguqukayo nezihehayo zabathengi. Ngokuphawulekayo, izinkampani ezifana ne-Epic Games, ngokubambisana kwazo ne-LEGO, zihole ezinhlelweni zokuhlakulela izimo eziguquguqukayo ezenzelwe izethameli ezincane, ezigqamisa ukukhanga okubanzi kwalezi zindawo ezibonakalayo namandla.

Ukuheha kwe-Metaverse njengendawo yokukhangisa amandla ayo okuba umnotho obonakalayo osebenza ngokugcwele. Lo mnotho usekelwa izimpahla nezimpahla zedijithali, okuhlanganisa amathokheni angenasikhunta (ama-NFT), okuvumela ipharadigm entsha yokuzibandakanya kwabathengi lapho ubunikazi obubonakalayo nemisebenzi idlala indima eyinhloko. Amandla e-Metaverse okuqukethwe okukhiqizwa umsebenzisi kanye nokwakhiwa komhlaba kunikeza indawo evundile yokuthi amabhrendi asungule izindlela zawo zokumaketha. Abamukeli bokuqala baye babonisa ukuthi ukuzibandakanya ku-Metaverse kungaholela emikhankasweni yokuthengisa ehamba phambili ehambisana kahle nabomdabu bedijithali.

Isibonelo, uhlobo lwemfashini olunethezeka i-Gucci belusebenza ikakhulukazi ku-Metaverse, lwethula isipiliyoni seGucci Garden eRoblox. Lesi sikhala esibonakalayo sivumele abasebenzisi ukuthi bahlole amagumbi anetimu futhi bathenge izinto ezibonakalayo zesikhathi esilinganiselwe ezikhethekile. Ngaleso sikhathi, i-Nike idale i-Nikeland (nayo ngaphakathi kwe-Roblox ukuze ifane nendlunkulu yomhlaba wangempela yenkampani futhi inikeze imidlalo nezinselelo kubavakashi. 

Umthelela ophazamisayo

Njengoba imikhiqizo ilwela ukuzizwisa okugxilile kokukhangisa, abantu bangazulazula ngenhlanganisela yokusebenzelana kwedijithali nokomzimba nsuku zonke. Lolu shintsho lungase luholele kokuqukethwe komuntu siqu okuthuthukisiwe, okulungele izintandokazi zomuntu ngamunye kanye nokuziphatha okubonwa ngaphakathi kwalezi zikhala ezibonakalayo. Kodwa-ke, iphakamisa ukukhathazeka mayelana nobumfihlo bedatha, njengoba izindlela zokulandelela zingaqoqa ulwazi olubucayi mayelana nemikhuba yabasebenzisi nezinto abazithandayo.

Amabhizinisi angase adinge ukuthuthukisa amasethi wamakhono amasha futhi atshale kubuchwepheshe obusekela ukudalwa kwezinto ezibonakalayo, ezidinga ukuhlolwa kabusha kwezabelomali zokumaketha ezivamile kanye nokwabiwa kwezinsiza. Lo mkhuba ungase futhi uqhubekisele izinkampani ukuthi zibambisane nabahlinzeki bezobuchwepheshe kanye nabadali bedijithali ukuze bakhiqize okuqukethwe kwe-Metaverse okuphoqelelayo. Ngaphezu kwalokho, lolu shintsho lugcizelela ukubaluleka kwezimiso zedijithali nezinqubo zokumaketha ezinomthwalo wemfanelo, njengoba izinkampani kuzodingeka zizule emugqeni omuhle phakathi kwabathengi ababandakanyekayo kanye nokugxambukela kubumfihlo babo.

Ohulumeni bangase badinge ukuthuthukisa izinhlaka zokulawula mayelana nobunikazi bedijithali, amalungelo empahla ebonakalayo, kanye nobumfihlo be-inthanethi ukuze bavikele izakhamuzi emhlabeni okhulayo wedijithali. Ukusebenzisana kwamazwe ngamazwe kungase kubaluleke kakhulu ukuze kulawuleke izindaba ezinqamula imingcele, njengokuzimela kwedatha kanye nokuphoqelelwa kwezinkontileka zedijithali. Ukwengeza, ohulumeni bangase bahlole i-Metaverse yezinsizakalo zomphakathi, banikeze inkundla entsha yezemfundo, imikhankaso yezempilo yomphakathi, nokuzibandakanya komphakathi, ukuguqula indlela izakhamizi ezisebenzisana ngayo nezinhlangano zikahulumeni.

Imithelela yokukhangisa kwe-Metaverse

Imithelela ebanzi yokukhangisa kwe-Metaverse ingafaka: 

• Amabhrendi aphendukela ekusungulweni komkhiqizo wokuqala wedijithali, okuthonya okulindelekile kubathengi ukuze uthole ukuzizwisa kokuthenga okugxilile.
• Ukwanda kwesidingo sezimpahla ezibonakalayo namasevisi akhuthaza ukukhula komnotho emikhakheni yedijithali, okuhlukanisa imithombo yemali engenayo yamabhizinisi.
• Izinkampani ezisungula ubambiswano nezinkundla ze-Metaverse, okuholela ezikhaleni ezibonakalayo ezinebhrendi kanye nolwazi oluthuthukisa ukwethembeka komkhiqizo.
• Amakhono akhethekile ekwakhiweni komhlaba okubonakalayo kanye namasu okuthengisa e-Metaverse aholela ezinhlelweni ezintsha zemfundo nezitifiketi.
• Imithetho eqinile mayelana nezimiso zokuziphatha zokukhangisa kwedijithali nokungafihli lutho, evikela abasebenzisi emikhubeni yokuthengisa ehlaselayo.
• Imithelela yezemvelo iyancishiswa njengoba imikhiqizo ishintsha isuka ekukhangiseni ebonakalayo iye koqobo, kunciphisa i-carbon footprint ehlotshaniswa nokukhiqizwa nokusatshalaliswa kwemidiya evamile.
• Umncintiswano wokudayisa uchazwa kabusha, uphusha amabhrendi ukuthi asungule isevisi yamakhasimende ebonakalayo kanye nokuzibandakanya.
• Izinqubo zokuqoqwa kwedatha yabathengi ziba isizinda sabasekeli bobumfihlo, okuholela ezindleleni zemvume ezithuthukisiwe kanye nobuchwepheshe bokuvikela idatha.
• Ukuthuthukiswa okusheshisiwe kubuchwepheshe be-VR ne-AR, okwenza lawa mathuluzi afinyeleleke kakhudlwana futhi athengeke kubathengi.
• Ukukhokhiswa kwentela yezimpahla ezibonakalayo nemisebenzi, enomthelela kuzinqubomgomo zezimali kanye namamodeli wemali engenayo.

Imibuzo okufanele icatshangelwe

• Yiziphi izinyathelo okufanele zithathwe ukuze kuvikelwe ubumfihlo nedatha emhlabeni lapho ukukhangisa kuhlanganiswe ngokujulile kokuhlangenwe nakho okubonakalayo?
• Amathuba emisebenzi abonakalayo ekukhangisweni kwe-Metaverse angazithinta kanjani izindlela zendabuko zomsebenzi?