Ubuchwepheshe obuphenyayo: Iziqhwaga ze-Tech ekuqulweni kwecala

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• Mashi 28, 2024

Isifinyezo sokuqonda

Uphenyo lwemithombo yezindaba lwezinkampani ezinkulu zobuchwepheshe lugcizelela ukulingana phakathi kobuchwepheshe, ipolitiki, kanye nobuntatheli. Ubuntatheli obuphenyayo bubalulekile ekuphenduleni izikhulu zezobuchwepheshe, zigqamisa ukuthi lezi zinkampani ziwuthonya kanjani umphakathi, intando yeningi, kanye nobumfihlo. Lokhu kuhlola kudala ingxoxo ebanzi ngesidingo sokufunda nokubhala kwedijithali, izinqubo zobuchwepheshe bokuziphatha, kanye nemithetho eqinile kahulumeni yokuvikela abathengi kanye nokuqinisekisa ukuncintisana okufanele.

Iphenya umongo wobuchwepheshe

Ngo-Okthoba 2022, i-Delhi-based The Wire yashicilela izinsolo zokuthi iMeta, inkampani engumzali ngemuva kwe-Facebook, Instagram, kanye ne-WhatsApp, yayinikeze i-Bharatiya Janata Party (BJP) amalungelo angafanele ezinkundleni zayo. Lesi simangalo, esisekelwe emithonjeni engabazisayo futhi sahoxiswa kamuva, sikhanyisa isimo esintekenteke sobuqotho bemidiya enkathini yedijithali. Nokho, lesi akusona isenzakalo esingavamile. Embulungeni yonke, izinhlangano zemithombo yezindaba zihlola ukusebenza kwezikhondlakhondla zezobuchwepheshe, zidalula ukusebenzisana okuyinkimbinkimbi phakathi kobuchwepheshe, ipolitiki, kanye nokusatshalaliswa kolwazi.

Izimo, ezifana nokucwila kwe-Washington Post esikweni lebhizinisi lase-Amazon kanye nokudalula kwe-New York Times emizamweni ebanzi ye-Google yokunxenxa, kugcizelela indima ebalulekile yobuntatheli obuphenyayo ekubhekisiseni imboni yezobuchwepheshe. Lezi zindaba, ezisekelwe ocwaningweni olucophelelayo nasezingxoxweni ezinabile, zihlola ngokujulile ukuthi izinkampani zobuchwepheshe ziwamisa kanjani amazinga okusebenza, zithonya izinqubo zezombusazwe, kanye nomthelela ezinkambisweni zomphakathi. Ngokufanayo, izambulo zabenzi bobubi, njengalezo eziphathelene nezinqubomgomo zangaphakathi ze-Facebook e-India, ziphinde ziphoqelele abezindaba ukuthi basebenze njengomqaphi, babambe ama-tech conglomerates ukuthi balandise ngethonya labo elikhulu kuntando yeningi kanye nezinkulumo zomphakathi.

Lokhu kulandisa okuthuthukayo kugcizelela isidingo somshini wokunyathelisa oqinile nozimele okwazi ukubekela inselele ukulandisa okwethulwa izinkampani zobuchwepheshe. Njengoba imithombo yezindaba izulazula ezicindezelweni ezimbili zokufinyelela ezinkundleni zobuchwepheshe kanye nemfuneko yokugcina ubuqotho bobuntatheli, izindaba ezifana nokungqubuzana kwe-The Wire zisebenza njengezinganekwane eziyisixwayiso. Zisikhumbuza ngesidingo esihlala njalo sokubeka izinto obala, ukuqinisekiswa okuqinile, kanye nobuntatheli bokuziphatha ekulandeleni iqiniso, ikakhulukazi njengoba umngcele phakathi kwezinkampani zabezindaba nezobuchwepheshe uya ungabonakali nakakhulu.

Umthelela ophazamisayo

Ukuthambekela kwezinkampani zobuchwepheshe eziphenya abezindaba kungenzeka kuholele ekwazisweni komphakathi okunolwazi nokuqonda okwengeziwe ngemithelela yobuchwepheshe kubumfihlo, ukuphepha, kanye nentando yeningi. Njengoba abantu beba nolwazi oluthe xaxa mayelana nokusebenza kwangaphakathi kanye nokuchema okungaba khona kwezinkundla zobuchwepheshe, bangase baqaphe kakhulu ekuziphatheni kwabo ku-inthanethi futhi bagxeke ulwazi abalusebenzisayo. Lolu shintsho lungacindezela izinkampani zobuchwepheshe ukuthi zamukele imikhuba esobala nelungile, ithuthukise ulwazi lwabasebenzisi kanye nokwethenjwa. Kodwa-ke, kunobungozi bokuthi ukucutshungulwa okwengeziwe kungaholela ekugcwalisweni kolwazi, kubangele ukudideka nokungabaza phakathi komphakathi kuyo yomibili imikhakha yemidiya nobuchwepheshe.

Ezinkampanini zobuchwepheshe, lokhu kuthambekela kubonisa ukuphushela ekuziphenduleleni okukhulu futhi kungase kubangele ukuhlolwa kabusha kwezinto ezibalulekile zokusebenza namasu. Lezi zinkampani zingase zitshale imali eningi kubuhlakani bokwenziwa kwesimilo (AI), ukuvikelwa kwedatha, nobumfihlo babasebenzisi, hhayi nje njengezinyathelo zokuthobelana kodwa njengezinto ezibalulekile zevelu yomkhiqizo wazo. Lokhu kushintsha kungase kukhuthaze ukuqanjwa okusha kubuchwepheshe obuthuthukisa ubumfihlo kanye nekhompuyutha yokuziphatha, okuhlukanisa izinkampani ezibeka phambili la manani. 

Ohulumeni sebevele besabela kulo mkhuba ngokubhala imithetho eqinile mayelana nobumfihlo bedatha, ukulinganiswa kokuqukethwe, kanye nokuncintisana ngaphakathi kwemboni yezobuchwepheshe. Lezi zinqubomgomo zihlose ukuvikela izakhamizi kanye nokuqinisekisa imakethe enobulungiswa, kodwa futhi zidinga ukuthi ohulumeni balinganisele ukulawulwa nokusekelwa kokusungula izinto ezintsha. Lokhu kuthambekela kungase kuholele ekwandeni kokubambisana phakathi kwezifundazwe mayelana nokulawulwa kwe-inthanethi kanye nentela yedijithali, ukubeka amazinga amasha omhlaba wokuphatha ubuchwepheshe. 

Imithelela yobuchwepheshe bokuphenya

Imithelela ebanzi yobuchwepheshe bokuphenya ingase ihlanganise: 

• Ukwanda kwesidingo semfundo yokufunda ngedijithali ezikoleni, ukulungiselela abafundi ubunzima benkathi yedijithali.
• Izindima zemisebenzi emisha zigxile ekuziphatheni okuhle ku-AI, ukuthobela ubumfihlo, kanye nezinqubo zobuchwepheshe ezizinzile ngaphakathi kwezinkampani.
• Ohulumeni abashaya imithetho eqinile ezinkampanini zobuchwepheshe, okuhloswe ngayo ukunqanda izinqubo zokubusa kanye nokuqinisekisa ukuncintisana okufanelekile.
• Ukunyuka kwezinkundla ezizimele namathuluzi adizayinelwe ukuqinisekisa ulwazi oluku-inthanethi, ukulwa nolwazi olunganembile nezindaba ezingamanga.
• Ukwenyuka kobambiswano phakathi komphakathi nezinkampani ezizimele ukuthuthukisa ubuchwepheshe obubhekana nezinkinga zomphakathi, ezifana nokushintsha kwesimo sezulu kanye nempilo yomphakathi.
• Ushintsho oluphawulekayo emikhankasweni yezombusazwe, ngokucutshungulwa okukhulu nokulawulwa kokukhangisa ku-inthanethi kanye nezinqubo zokukhomba abavoti.
• Kukhuphule ukungezwani emhlabeni jikelele kumazinga ezobuchwepheshe kanye nobukhosi bedatha, okunomthelela ekuhwebeni kwamazwe ngamazwe nezinqubomgomo zokuphepha ku-inthanethi.

Imibuzo okufanele icatshangelwe

• Ukukhushulwa kolwazi lwedijithali emphakathini wakho kungabunciphisa kanjani ubungozi bolwazi olunganembile?
• Imithetho eqinile ezinkampanini zobuchwepheshe ingaba nomthelela kanjani ezinhlobonhlobo nekhwalithi yezinsizakalo zedijithali ozitholayo?