The Quantumrun Foresight Platform (QFP) helps businesses thrive from emerging trends by providing tools to accelerate strategy development. And this month—November 2022—we are learning about the methodology of the QFP Trend Intelligence Curation Method.
The typical process of trend scanning involves employing an in-house or contracted research team whose responsibility is to research and curate news, reports, and databases for signals that detail or hint at emerging trends about topics relevant to the organization’s operations. Over the past decade, artificial intelligence-powered search engines have assisted these research teams in this signal-collection process.
Once enough signals are collected or at regular calendar intervals, these research teams are tasked to synthesize these signals into reports that summarize trends and attempt to identify macro insights gleaned from combining various trend signals.
The findings of these reports are then shared with relevant stakeholders within the organization and (ideally) influence the development of future market strategies and product development initiatives.
The challenge with this largely manual approach to trend/signal scanning is that it is:
- Time-consuming to source and document signals.
- Expensive, if outside contractors are involved.
- Very often poorly resourced with an insufficient number of researchers who can scan for signals deeply, diversely, and at scale.
- Poorly integrated across organizational teams/departments so that trend reports rarely influence strategic or product decisions.
Thankfully, the QFP’s trend curation interface simplifies and improves this signal scanning process. Based on the simplified outline above, the QFP can facilitate elements of this signal-scanning process in the following ways:
- The QRP’s trend curation interface features thousands of current and emerging trends and insight signals for various industries, professions, countries, topics, and more. Hundreds of new signals are added to the platform each month. More importantly, our advanced filtering system and human curators will enable your team to cost-effectively and time-efficiently distill the platform’s mountain of trend intelligence into organization-specific insights that can:
- Inspire new organizational goals or objectives.
- Identify new opportunities or threats to prepare for.
- Guide your team toward specific research objectives to support your emerging strategy.
- Build well-rounded and informed scenarios.
- As your team discovers useful signals and insight articles, our “bookmarking” feature lets you collect and organize those trend articles relevant to your business into custom Lists.
- Once your team has curated Lists of trends and insights from our trend curation interface, you can then convert these Lists into collaborative Project interfaces—accessible to all platform users within your organization.
- These interfaces include the Strategy Planner, the Ideation Engine, and the Scenario Composer. These project interfaces will guide your team to collaborate and prioritize your organization’s curated trends and insights and convert them into interactive visual graphs that your team can use to guide strategic decisions.
- Moreover, at any time, your team can engage with Quantumrun Foresight analysts to order custom research and written reports on any topic or collection of topics discovered on the platform.
For a more detailed description of these levels, please read our website detailing this method further.
If you want to know more about signing up for the Quantumrun Foresight Platform and its different pricing plans, contact us at contact@quantumrun.com. One of our Foresight consultants will contact you to find out how best the Quantumrun Foresight Platform can serve the needs of your business.
You can also schedule a live demo or test the platform over a trial period.
