Market Research Integration

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Quantumrun

Market Research Integration

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      Quantumrun
    • August 1, 2023

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    The Quantumrun Foresight team is proud to announce new market research agency partnerships with Advanis (Canada) and Curious Insights (International)!



    Through these additional partnerships, Quantumrun Foresight is able to provide market research services to complement our foresight services and our platform scoring. Some brief examples are below.

    Report production



    For any research report Quantumrun produces for clients, we can integrate the perspectives of subject matter experts (SMEs) from almost any industry or profession, at scale, by utilizing the services of our market research partners.



    The surveyed feedback can help inform the validity of the scenario models, product ideation, and market analysis that Quantumrun produces during its standard foresight engagements.



    Platform scoring



    This year, we will be collaborating with our market research agency partners to gradually introduce human Signal scoring to a percentage of the platform’s AI-curated Signal posts.

    Responding to client suggestions, the Quantumrun Foresight team has begun the process of updating all Insight posts over 12 months old. This project will be completed by the end of this summer. 



    The result will see Quantumrun's trend library modernized to 2023 style guide standards. This means older content will be updated with longer word counts (including summaries, more and modernized context, and more implication bullets).

    Platform updates

    The Quantumrun Foresight team has completed upgrades to the Quantumrun Foresight Platform's Drupal operating system. This upgrade was in response to server modernization announcements made by Amazon Web Services that the platform operates on. 



    As a result of this update, you may notice improved metrics relating to platform speed, stability, and security.



    Next month



    Quantumrun will introduce Single Sign-On (SSO) functionality for Business and Enterprise customers. As a security feature, SSO is an authentication scheme that allows a user to log in with a single ID to any of several related yet independent software systems.
     

    Feature feedback welcome!

    By the end of this summer, the Quantumrun team will be finalizing our development roadmap for the remainder of the year. We would love to hear your feedback about new features or enhancements that would add value to your platform experience over the months ahead.



     

     
     



    Moreover, clients now have the option of integrating market research survey data into the scoring of their respective project visualizations. How this works is that a given client will:

    1. Confirm the List of bookmarked trend content they want to be scored by outside professionals.
    2. Communicate the number of SMEs they want to be surveyed, the industries and/or professions for these SMEs, their seniority, and their geographic location.
    3. From there, Quantumrun will collaborate with a market research partner to collect scoring data from this target demographic.
    4. This scoring data will be integrated into the client's List from Step 1.
    5. Clients will then be able to visualize and analyze their trend research using Projects that feature Quantumrun scoring, market research scoring, and client scoring.

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