Budućnost Starbucks
KATEGORIJE
- Performanse imovine
- Inovacijska sredstva i cijev
- Ranjivost poremećaja
- Naslovi kompanije
- Izgledi kompanije u budućnosti
PRISTUP PODACIMA
Starbucks Corporation is a US coffee company and coffeehouse chain. Starbucks was established in 1971 in Seattle, Washington. The company operates in different locations worldwide. Starbucks is regarded as the principal representative of "second wave coffee", initially distinguishing itself from other coffee-serving venues in America by customer experience, taste, and quality while popularizing darkly roasted coffee. Since the 2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts, while Starbucks nowadays uses automated espresso machines for safety and efficiency reasons.
Inovacijska sredstva i cjevovod
Svi podaci kompanije prikupljeni iz njenog godišnjeg izvještaja za 2016. godinu i drugih javnih izvora. Točnost ovih podataka i zaključaka koji se iz njih proizlaze ovise o ovim javno dostupnim podacima. Ako se otkrije da su podaci navedeni iznad netačni, Quantumrun će izvršiti potrebne ispravke na ovoj stranici uživo.
RANJIVOST NA OPREMANJE
Pripadnost sektoru prehrambenih i drogerija znači da će na ovu kompaniju direktno i indirektno uticati niz remetilačkih prilika i izazova u narednim decenijama. Iako su detaljno opisani u Quantumrun-ovim specijalnim izvještajima, ovi remetilački trendovi mogu se sažeti u sljedeće široke tačke:
*Prvo, RFID oznake, tehnologija koja se koristi za daljinsko praćenje fizičke robe, konačno će izgubiti svoja ograničenja troškova i tehnologije. Kao rezultat toga, operateri prodavnica hrane i droga će početi da postavljaju RFID oznake na svaki pojedinačni artikl koji imaju na zalihama, bez obzira na cenu. Ovo je ključno jer je RFID tehnologija, u kombinaciji s Internetom stvari (IoT), tehnologija koja omogućava poboljšanu svijest o inventaru što će rezultirati preciznim upravljanjem zalihama, smanjenom krađom i smanjenim kvarenjem hrane i lijekova.
*Ove RFID oznake će također omogućiti sisteme za samoodjavu koji će u potpunosti ukloniti kase i jednostavno automatski teretiti vaš bankovni račun kada napustite radnju sa artiklima u korpi.
*Roboti će upravljati logistikom u skladištima hrane i lijekova, kao i preuzimati zalihe na policama u trgovinama.
*Veće prodavnice prehrambenih proizvoda i drogerija će se transformisati, delimično ili u potpunosti, u lokalne centre za dostavu i dostavu koji opslužuju različite usluge dostave hrane/droga koje isporučuju hranu direktno krajnjem kupcu. Do sredine 2030-ih, neke od ovih radnji bi također mogle biti redizajnirane kako bi primile automatizirane automobile koji bi se mogli koristiti za daljinsko preuzimanje narudžbi svojih vlasnika.
*Najbolje naprednije prodavnice hrane i droga će upisati kupce na pretplatnički model, povezati se sa svojim budućim pametnim frižiderima, a zatim će im automatski slati dopune za pretplatu na hranu i lekove kada mušteriji ponestane kod kuće.
SCENARIJI
Vjerovatno
*Starbucks will reduce the use of plastic straws and plastic cups to zero in all their stores.
*Starbucks will open almost 3,500 new stores across the US and provide Americans with nearly 70,000 new jobs.
*Most of the Starbucks locations will become drive-throughs.
Moguče
*Starbucks will be the first coffee brand in the world to open a fully AI-robot operated store.
*Half of Starbucks stores will be transformed into experiential, new tech-friendly stores, adjusted to customers using VR and AR glasses.
*All American Starbucks stores will become cashless.
moguć
*Starbucks drive-through service will serve electric car users only.
*Starbucks creates its own programme to save and support refugees in Europe, Asia and South America.
*Starbucks will create an AR simulation of their coffee shop. The user will stay at home wearing their AR glasses, order a coffee at the virtual till, sit by a virtual table and have a real coffee delivered to their home.
BUDUĆI IZGLED KOMPANIJE
*China is Starbucks’ biggest growth opportunity. A new Starbucks coffee shop is opened there every 15 hours.
*Starbucks has hired experts formerly working at Cisco, Disney, Amazon or Microsoft, to enhance and support Starbucks’ technological platform.
*Starbucks has developed a closer business relationship with Microsoft, with Starbucks using many of Microsoft’s cloud services and its support and advice on apps creation.
*Starbucks has created a very successful app which includes rewards, beverage ordering and collection from the nearby store, in-app payment system, location-based services, and more.
*The increasing demand for experiencing, not only consuming, services.
*The increasing need for saving the natural environment and switching the company policy to sustainable business.
*As climate change worsens, the developing countries where the coffee bean is grown may not be able to grow as much beans as they can today, impacting supply and raising costs for Starbucks.
*Starbucks has always put the customer experience in the centre of the business. To improve the customer experience, over the next few years the company plans to open 1 000 experiential coffee shops. In the shops, customers will be able to witness the coffee brewing process and see an operating bakery through glass walls, or order aperitifs at the bar.
*The experiential stores will be created with technologies supporting the customer experience. These will include engaging technological features and modern devices, such as augmented reality available through a smartphone (ex. used to see inside the coffee brewing process; the feature is already implemented in an experiential store in China), the menu displayed on tablets and Clover X (cutting-edge machinery, grinding beans and brewing coffee in 30 seconds).
*Starbucks will open 20-30 roasteries around the world, which will serve as the company’s innovation incubators and elevate the brand. The innovations will include new product breakthroughs and testing new technological solutions.
*Starbucks will start accepting cryptocurrency payments from November 2018 on.
*Starbucks will eliminate plastic straws in 28 000 its stores worldwide by 2020. Instead, the company will provide customers with an ‘adult sippy cup’. This initiative could mean a reduction of plastic straws used in Starbucks stores by around a billion each year.
*Thanks to the collaboration between Starbucks and McDonald’s, ideas from around the world are gathered to find a future solution for a compostable cup.
*Starbucks will offer training to 200,000 coffee farmers to improve the sustainability of their crops by 2020.
*The company will open 3,400 new coffee shops across America by 2021, which will account for 68,000 new jobs.
*Starbucks wants to make all its equipment smart and interconnected. It will mean less technical duties for the staff and more time and focus given to the customers.
*The company will increase the number of cashless coffee shops around the world (currently there are only two cashless Starbucks stores - in Seattle and Seoul).
*Starbucks plans to hire 25,000 veterans and military spouses by 2025, and 10,000 refugees by 2022 in 75 countries.
*As part of the Sustainable Coffee Challenge and a commitment to plant one billion coffee trees, Starbucks will provide farmers with 100 million trees by 2025.
*Starbucks aspires to serve 100% ethically sourced coffee and, by connective work with other companies in the industry, Starbucks hopes for coffee to become the first sustainable agricultural product in the world.
*Thanks to scaling the Mercato lunch programme - the Starbucks food donation initiative operating across America - in the next five years it will be possible to sell or donate 100% of Starbucks food in American stores.
*In the next few years, 80% of Starbucks store growth will be drive-throughs. This will mainly affect the suburbs of middle and South America. The company’s drive-through locations already have a 25-30% higher revenue than the typical coffee shops in city centres.
*Starbucks’ in-app payment system is forecasted to be the leader in the proximity payment platform competition through 2022.
*Starbucks will meaningfully contribute to decreasing plastic waste in the industry and therefore set an example for other businesses, and encourage them to work for saving the environment.
*The company will provide support those in need by saving and distributing the unsold food, as well as by hiring youth, veterans and military spouses.
- Prognoze prikupila Alicja Halbryt