Future of Coca-Cola
CATEGORIES
- Asset Performance
- Innovation assets and pipeline
- Disruption vulnerability
- Company headlines
- Company’s future prospects
DATA ACCESS
The Coca-Cola Company is a US beverage corporation that operates globally. It produces, retails and markets nonalcoholic beverage concentrates and syrups. The company was incorporated in Wilmington and headquartered in Atlanta, Georgia.
Innovation assets and Pipeline
All company data collected from its 2016 annual report and other public sources. The accuracy of this data and the conclusions derived from them depend on this publicly accessible data. If a data point listed above is discovered to be inaccurate, Quantumrun will make the necessary corrections to this live page.
DISRUPTION VULNERABILITY
Belonging to the food, beverages and tobacco sector means this company will be affected directly and indirectly by a number of disruptive opportunities and challenges over the coming decades. While described in detail within Quantumrun’s special reports, a few of the disruptive trends affecting this company can be summarized along the following broad points:
*First off, by 2050, the world’s population will balloon far past nine billion people; feeding that many people will keep the food and beverage industry growing into the foreseeable future. However, providing the food necessary to feed that many people is beyond the world’s current capacity, especially if all nine billion demand a Western-style diet.
*The early 2030s will also see food substitutes/alternatives become a booming industry. This will include a larger and cheaper range plant-based meat substitutes, algae-based food, soylent-type, drinkable meal replacements, and high protein, insect-based foods.