Company profile

Future of McDonald’s

#
Rank
262
| Quantumrun Global 1000

McDonald's is a US fast food and hamburger restaurant chain. It was established in 1940 as a barbecue restaurant operated by Maurice and Richard McDonald, in San Bernardino, California.

Home Country:
Sector:
Industry:
Food Services
Website:
Founded:
1955
Global employee count:
375000
Domestic employee count:
Number of domestic locations:
14146

Financial Health

3y average revenue:
$26427000000 USD
3y average expenses:
$18879500000 USD
Funds in reserve:
$1223400000 USD
Market country
Revenue from country
0.34
Revenue from country
0.66

Asset Performance

  1. Product/Service/Dept. name
    Sales by company operated restaurants
    Product/Service revenue
    16488000000
  2. Product/Service/Dept. name
    Franchised restaurant
    Product/Service revenue
    8925000000

Innovation assets and Pipeline

Global brand rank:
12
Total patents held:
14

All company data collected from its 2015 annual report and other public sources. The accuracy of this data and the conclusions derived from them depend on this publicly accessible data. If a data point listed above is discovered to be inaccurate, Quantumrun will make the necessary corrections to this live page. 

DISRUPTION VULNERABILITY

 

Belonging to the hotels, restaurants and leisure sector means this company will be affected directly and indirectly by a number of disruptive opportunities and challenges over the coming decades. While described in detail within Quantumrun’s special reports, these disruptive trends can be summarized along the following broad points:

*First off, automation displacing ever larger numbers of workers from well paying jobs, growing economic and political instability across the globe, more frequent and destructive (climate change related) weather events, and increasingly realistic virtual reality travel software/games will represent downward pressures on the international travel and leisure sector as a whole over the coming two decades. However, there are countervailing trends that can play in this sector's favor.

*The cultural shift among Millennials and Gen Zs toward experiences over material goods will make travel, food, and leisure increasingly desirable consumption activities.

*The future growth of ride-sharing apps, like Uber, and the eventual introduction of all-electric and later supersonic commercial aircraft will decrease the cost of short and long-distance travel.

*Real-time translation apps and earbuds will make navigating in foreign countries and communicating with foreign speakers far less daunting, encouraging increased travel to less frequented destinations.

*The rapid modernization of developing countries will result in many new travel destinations becoming available to the global tourism and leisure market.

*Space tourism will become commonplace by the mid-2030s.

COMPANY’S FUTURE PROSPECTS

Company Headlines