Future of Nike
CATEGORIES
- Asset Performance
- Innovation assets and pipeline
- Disruption vulnerability
- Company headlines
- Company’s future prospects
DATA ACCESS
Nike, Inc. is a US global corporation that is involved in the development, production, design, and global sales and marketing of equipment, footwear, accessories, apparel, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the biggest suppliers of athletic shoes and apparel in the globe and a significant producer of sports equipment. The company was established as Blue Ribbon Sports, by Phil Knight and Bill Bowerman on January 25, 1964, and officially became Nike, Inc. on May 30, 1971.
Innovation assets and Pipeline
All company data collected from its 2016 annual report and other public sources. The accuracy of this data and the conclusions derived from them depend on this publicly accessible data. If a data point listed above is discovered to be inaccurate, Quantumrun will make the necessary corrections to this live page.
DISRUPTION VULNERABILITY
Belonging to the apparel sector means this company will be affected directly and indirectly by a number of disruptive opportunities and challenges over the coming decades. While described in detail within Quantumrun’s special reports, these disruptive trends can be summarized along the following broad points:
*First off, 3D fabric printers that can ‘print’ bespoke blazers and sewing robots that can sew together more t-shirts than 20 humans can in a single hour will result in clothing manufacturers being able to significantly cut their manufacturing costs for the masses, while also offering more customized/tailored clothing options to individuals.
*Similarly, as clothing production becomes more automated, the need to outsource production will be replaced with domestic automated clothing factories that will cut down on shipping costs and speed up clothing/fashion cycles.
*Automated and local and customized clothing production will allow for clothing lines to be tailored to localities instead of for national markets. Fashion insights will be gathered digitally by scanning local news/social feeds and then clothing to reflect said news/insights/fads/trends will be delivered to said localities shortly thereafter.
*Advances in nanotech and material sciences will result in a range of new materials that are stronger, lighter, heat and impact resistant, shapeshifting, among other exotic properties. These new materials will allow for a range of new clothing and accessories to become possible.
*As augmented reality headsets become popularized by the late 2020s, consumers will begin superimposing digital clothing and accessories on top of their physical clothing and accessories to give their overall look a more interactive and potentially supernatural flare.
*The current physical retail meltdown will continue into the 2020s, resulting in less physical outlets to sell clothing. This trend will eventually encourage apparel companies to invest more into developing their brands, developing their online ecommerce channels, and opening their own brand-focused physical stores.
*Global Internet penetration will grow from 50 percent in 2015 to over 80 percent by the late-2020s, allowing regions across Africa, South America, the Middle East and parts of Asia to experience their first Internet revolution. These regions will represent the biggest growth opportunities for online apparel companies looking to expand into new markets.