Metaverse real estate: Why are people paying millions for virtual properties?

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  Quantumrun Foresight
• November 7, 2022

Insight summary

Virtual worlds are transforming into bustling hubs of digital commerce, where buying virtual land is becoming as common as in the real world. While this trend opens doors to unique opportunities in creativity and commerce, it also presents a new set of risks, distinct from traditional real estate. The increasing interest in virtual property suggests a shift in societal values towards digital assets, shaping new communities and market dynamics.

Metaverse real estate context

Virtual worlds are becomig areas of bustling digital commerce, with thousands of transactions occurring daily, ranging from digital art to avatar clothing and accessories. Additionally, investors are showing a keen interest in acquiring digital land within the metaverse, a move aimed at expanding their portfolio of digital assets. The metaverse, a term used to describe immersive digital environments, enables users to participate in various activities, such as playing games and attending virtual concerts.

The concept of the metaverse is often seen as an evolution of open-world games like World of Warcraft and Sims, which gained popularity in the 1990s and 2000s. However, the modern metaverse distinguishes itself by integrating advanced technologies such as blockchain, with a notable emphasis on Non-Fungible Tokens (NFTs), and the use of augmented and virtual reality (VR/AR) headsets. This integration marks a significant shift from traditional gaming experiences to economically interactive digital spaces.

A notable event in the development of the metaverse occurred in October 2021 when Facebook announced its rebranding to Meta, signaling a strategic focus on metaverse development. Following this announcement, the value of digital real estate in the metaverse surged, with increases ranging from 400 to 500 percent. This surge in value led to a frenzy among investors, with some virtual private islands fetching prices as high as USD $15,000. By 2022, according to digital real estate firm Republic Realm, the most expensive virtual property transaction reached a staggering USD $4.3 million for a land parcel in Sandbox, one of the leading blockchain-based metaverses.

Disruptive impact

In 2021, the Toronto-based digital investment company Token.com made headlines with its purchase of land in the Decentraland platform for over USD $2 million. The value of these virtual properties is influenced by their location and the level of activity in the surrounding area. For example, in Sandbox, a prominent virtual world, an investor paid USD $450,000 to become a neighbor to rapper Snoop Dogg's virtual mansion. 

Owning virtual land offers unique opportunities for creativity and commerce. Buyers can directly purchase land on platforms like Decentraland and Sandbox or through developers. Once acquired, owners have the freedom to build and enhance their virtual properties, including constructing homes, adding decorative elements, or renovating spaces to increase interactivity. Similar to physical real estate, virtual properties have shown significant appreciation in value. For instance, virtual islands in Sandbox, initially priced at USD $15,000 USD, soared to USD $300,000 in just a year, demonstrating the potential for substantial financial returns.

Despite the rising popularity and valuation of virtual real estate, some real estate experts remain skeptical. Their main concern is the lack of tangible assets in these transactions. Since the investment is in a virtual property, not tied to physical land, its value largely stems from its role in a virtual community rather than traditional real estate fundamentals. This perspective suggests that while virtual real estate offers novel opportunities for community participation and creative expression, it may also carry different risks compared to traditional property investments. 

Implications for metaverse real estate

Wider implications for metaverse real estate may include:

• An increasing societal awareness and acceptance of purchasing and trading digital assets tied to various metaverses.


• An increase in blockchain metaverse communities that come with their own developers, landlords, real estate agents, and marketing teams.


• More people investing in virtual real estate and owning various types of virtual properties such as clubs, restaurants, and concert halls.


• Governments, financial institutions, and other major entities buying their corresponding plot of land on the metaverse, such as city halls and banks.


• Post-secondary institutions creating educational courses on buying and managing digital real estate and assets.


• Governments increasingly passing legislation that governs the creation, sale, and taxation of digital assets.

Questions to consider

• What other possible assets can people own or develop alongside digital real estate?


• What are the potential limitations of owning a metaverse real estate?