The rapid shift to remote work and online commerce has accelerated the need for digitization and automation, forever altering how companies do business. This report section will cover the macro business trends Quantumrun Foresight is focusing on in 2024, including nearshoring, embedded finance, and the shift to personalized retail.

At the same time, 2024 will undoubtedly hold many challenges, such as data privacy and cybersecurity, as businesses navigate an ever-changing landscape. In what has been termed the Fourth Industrial Revolution, we may see companies—and the nature of business—evolve at an unprecedented rate.

Click here to explore more category insights from Quantumrun Foresight’s 2024 Trends Report.