Tsogolo la Starbucks
Categories
- Kagwiridwe kakatundu
- Katundu wa innovation ndi mapaipi
- Chiwopsezo chosokoneza
- Mitu yamakampani
- Tsogolo la kampani
KUPEZEKA KWADATA
Starbucks Corporation ndi kampani ya khofi yaku US komanso malo ogulitsa khofi. Starbucks inakhazikitsidwa mu 1971 ku Seattle, Washington. Kampaniyo imagwira ntchito m'malo osiyanasiyana padziko lonse lapansi. Starbucks amadziwika kuti ndi woimira wamkulu wa "khofi wachiwiri", poyambirira amadzisiyanitsa ndi malo ena ogulitsa khofi ku America chifukwa cha zomwe makasitomala adakumana nazo, kukoma kwake, komanso mtundu wake kwinaku akutchuka khofi wowotcha. Kuyambira m'zaka za m'ma 2000, opanga khofi wachitatu amayang'ana anthu omwe amamwa khofi woganiza bwino ndi khofi wopangidwa ndi manja pogwiritsa ntchito zowotcha zopepuka, pamene Starbucks masiku ano amagwiritsa ntchito makina a espresso pazifukwa zotetezeka komanso zogwira mtima.
Innovation assets ndi Pipeline
Zambiri zamakampani zomwe zasonkhanitsidwa kuchokera ku lipoti lake lapachaka la 2016 ndi magwero ena aboma. Kulondola kwa datayi ndi zomwe apeza kuchokera kwa iwo zimadalira deta yomwe imapezeka ndi anthu. Ngati deta yomwe yatchulidwa pamwambapa ipezeka kuti ndi yolakwika, Quantumrun ikonza zofunikira patsamba lino.
ZOSANGALALA VUTO
Kukhala m'gawo la malo ogulitsa zakudya ndi mankhwala kumatanthauza kuti kampani iyi idzakhudzidwa mwachindunji komanso mwanjira ina ndi mipata yambiri yosokoneza pazaka makumi angapo zikubwerazi. Ngakhale kufotokozedwa mwatsatanetsatane mkati mwa malipoti apadera a Quantumrun, zosokonezazi zitha kufotokozedwa mwachidule motsatira mfundo zazikuluzikulu izi:
*Choyamba, ma tag a RFID, ukadaulo womwe umagwiritsidwa ntchito kutsata zinthu zakuthupi patali, pamapeto pake utaya mtengo wawo komanso ukadaulo. Zotsatira zake, ogulitsa zakudya ndi mankhwala ayamba kuyika ma tag a RFID pachinthu chilichonse chomwe ali nacho, posatengera mtengo wake. Izi ndizofunikira chifukwa ukadaulo wa RFID, ukaphatikizidwa ndi intaneti ya Zinthu (IoT), ndiukadaulo wothandizira, womwe umalola kuzindikira kwazinthu zomwe zingapangitse kusamalidwa kolondola, kuba, ndikuchepetsa kuwonongeka kwa chakudya ndi mankhwala.
*Ma tag a RFIDwa athandizanso njira zodziwerengera zokha zomwe zimachotsa zosungira ndalama zonse ndikungotengera akaunti yanu yaku banki mukatuluka m'sitolo ndi zinthu zomwe zili m'ngolo yanu.
*Maloboti azigwira ntchito m'malo osungiramo zakudya ndi mankhwala, komanso kutengera mashelufu am'sitolo.
*Magolosale akulu akulu ndi ogulitsa mankhwala asintha, mwa gawo limodzi kapena lonse, kukhala malo otumizira ndi kutumiza komweko omwe amagwira ntchito zosiyanasiyana zoperekera zakudya/mankhwala zomwe zimaperekera chakudya kwa kasitomala womaliza. Pofika mkatikati mwa zaka za m'ma 2030, ena mwa malo ogulitsirawa atha kukonzedwanso kuti azikhala ndi magalimoto odzipangira okha omwe angagwiritsidwe ntchito kutengera zinthu zomwe eni ake agula.
*Masitolo ogulitsa zakudya ndi mankhwala omwe ali ndi malingaliro apamwamba kwambiri amasaina makasitomala ku mtundu wolembetsa, kulumikizana ndi mafiriji anzeru amtsogolo ndiyeno amawatumizira okha zakudya ndi mankhwala owonjezera ogulira pamene kasitomala akusowa kunyumba.
MALANGIZO
Mwina
*Starbucks ichepetsa kugwiritsa ntchito udzu wapulasitiki ndi makapu apulasitiki kukhala ziro m'masitolo awo onse.
*Starbucks idzatsegula masitolo atsopano pafupifupi 3,500 ku US ndikupatsa anthu aku America ntchito zatsopano pafupifupi 70,000.
*Malo ambiri a Starbucks adzakhala odutsa.
Plausible
*Starbucks ikhala mtundu woyamba wa khofi padziko lonse lapansi kutsegula malo ogulitsira a AI-robot.
*Theka la malo ogulitsira a Starbucks asinthidwa kukhala masitolo odziwa zambiri, okonda zaukadaulo, osinthidwa kukhala makasitomala omwe amagwiritsa ntchito magalasi a VR ndi AR.
* Malo ogulitsira onse aku America Starbucks adzakhala opanda ndalama.
N'zotheka
*Starbucks drive-through service idzathandiza ogwiritsa ntchito magalimoto amagetsi okha.
*Starbucks imapanga pulogalamu yake yopulumutsa ndikuthandizira othawa kwawo ku Europe, Asia ndi South America.
* Starbucks ipanga fanizo la AR la malo awo ogulitsira khofi. Wogwiritsa ntchito amakhala kunyumba atavala magalasi awo a AR, kuyitanitsa khofi pamalopo, kukhala pafupi ndi tebulo ndikukhala ndi khofi weniweni kunyumba kwawo.
ZOYENERA ZA TSOGOLO LA COMPANY
*China ndiye mwayi waukulu wakukula kwa Starbucks. Malo ogulitsira khofi atsopano a Starbucks amatsegulidwa pamenepo maola 15 aliwonse.
*Starbucks yalemba ganyu akatswiri omwe amagwira ntchito ku Cisco, Disney, Amazon kapena Microsoft, kuti apititse patsogolo ndikuthandizira nsanja yaukadaulo ya Starbucks.
*Starbucks yapanga ubale wapamtima wamabizinesi ndi Microsoft, pomwe Starbucks imagwiritsa ntchito mautumiki ambiri amtambo a Microsoft ndi chithandizo chake ndi upangiri pakupanga mapulogalamu.
*Starbucks yapanga pulogalamu yopambana kwambiri yomwe imaphatikizapo mphotho, kuyitanitsa zakumwa ndi kusonkhanitsa kuchokera kumalo ogulitsira apafupi, njira yolipirira mkati mwa pulogalamu, ntchito zotengera malo, ndi zina zambiri.
*Kuchulukirachulukira kwa ntchito, osati kudya kokha.
*Kufunika kowonjezereka kopulumutsa chilengedwe ndikusintha ndondomeko ya kampani kukhala bizinesi yokhazikika.
*Pamene kusintha kwa nyengo kukuipiraipira, maiko omwe akutukuka kumene kumene nyemba za khofi zimabzalidwa sangathe kulima nyemba zambiri monga momwe angathere masiku ano, zomwe zimakhudza kupereka ndi kukweza ndalama za Starbucks.
*Starbucks nthawi zonse imayika makasitomala pakati pa bizinesi. Kupititsa patsogolo luso lamakasitomala, pazaka zingapo zikubwerazi kampaniyo ikukonzekera kutsegula malo ogulitsa khofi 1 odziwa zambiri. M'masitolo, makasitomala azitha kuwona momwe khofi imapangidwira ndikuwona malo ophika buledi kudzera m'makoma agalasi, kapena kuyitanitsa ma aperitifs pa bar.
* Malo ogulitsira adzapangidwa ndi matekinoloje othandizira makasitomala. Izi ziphatikiza zida zaukadaulo ndi zida zamakono, monga zowona zenizeni zomwe zimapezeka kudzera pa foni yam'manja (monga momwe amawonera mkati mwa njira yopangira khofi; mawonekedwewa akhazikitsidwa kale m'sitolo yodziwika ku China), menyu yowonetsedwa pamapiritsi ndi Clover. X (makina odula, mphesa ndi khofi wofukiza masekondi 30).
*Starbucks idzatsegula malo ophika 20-30 padziko lonse lapansi, omwe adzakhala ngati makina opangira luso la kampani ndikukweza mtundu. Zatsopanozi ziphatikiza zopambana zatsopano zamalonda ndikuyesa njira zatsopano zaukadaulo.
*Starbucks iyamba kuvomera zolipira za cryptocurrency kuyambira Novembala 2018 mpaka mtsogolo.
*Starbucks idzachotsa udzu wa pulasitiki mu 28 000 m'masitolo ake padziko lonse pofika 2020. M'malo mwake, kampaniyo idzapatsa makasitomala 'kapu ya sippy wamkulu'. Izi zitha kutanthauza kuchepetsedwa kwa mapulastiki omwe amagwiritsidwa ntchito m'masitolo a Starbucks pafupifupi biliyoni chaka chilichonse.
* Chifukwa cha mgwirizano pakati pa Starbucks ndi McDonald's, malingaliro ochokera padziko lonse lapansi asonkhanitsidwa kuti apeze yankho lamtsogolo la kapu yosakanizika.
*Starbucks ipereka maphunziro kwa alimi 200,000 a khofi kuti apititse patsogolo kukhazikika kwa mbewu zawo pofika 2020.
*Kampaniyi idzatsegula malo ogulitsa khofi atsopano 3,400 ku America konse pofika chaka cha 2021, zomwe zizikhala ndi ntchito zatsopano 68,000.
*Starbucks ikufuna kupanga zida zake zonse zanzeru komanso zolumikizidwa. Zitanthauza ntchito zochepa zaukadaulo kwa ogwira ntchito komanso nthawi yochulukirapo komanso chidwi choperekedwa kwa makasitomala.
* Kampaniyo iwonjezera kuchuluka kwa malo ogulitsira khofi opanda ndalama padziko lonse lapansi (pakadali pano pali masitolo awiri okha opanda ndalama a Starbucks - ku Seattle ndi Seoul).
*Starbucks ikukonzekera kulemba ganyu akale ankhondo 25,000 ndi okwatirana nawo pofika 2025, ndi othawa kwawo 10,000 pofika 2022 m'maiko 75.
*Monga gawo la Sustainable Coffee Challenge ndi kudzipereka kubzala mitengo ya khofi biliyoni imodzi, Starbucks ipatsa alimi mitengo 100 miliyoni pofika 2025.
*Starbucks ikufuna kutumizira khofi 100% mwachilungamo ndipo, pogwira ntchito yolumikizana ndi makampani ena ogulitsa, Starbucks ikuyembekeza khofi kukhala chinthu choyamba chokhazikika chaulimi padziko lapansi.
*Tithokoze chifukwa chokulitsa pulogalamu ya nkhomaliro ya Mercato - njira yopereka chakudya ya Starbucks yomwe ikugwira ntchito ku America konse - m'zaka zisanu zikubwerazi zitha kugulitsa kapena kupereka 100% yazakudya za Starbucks m'masitolo aku America.
* M'zaka zingapo zikubwerazi, 80% ya kukula kwa sitolo ya Starbucks idzakhala yodutsa. Izi zidzakhudza kwambiri madera akumidzi ndi ku South America. Malo omwe kampaniyo imadutsa kale ali ndi ndalama zochulukirapo 25-30% kuposa momwe amagulitsira khofi wamba m'mizinda.
*Starbucks' in-app Payment System ikuyembekezeka kukhala mtsogoleri pamipikisano yolipira pafupi mpaka 2022.
*Starbucks idzathandizira kuchepetsa zinyalala za pulasitiki m'makampaniwa motero idzakhala chitsanzo kwa mabizinesi ena, ndikuwalimbikitsa kuti azigwira ntchito yopulumutsa chilengedwe.
*Kampaniyi ipereka chithandizo kwa omwe akufunika posunga ndikugawa chakudya chomwe sichidagulitsidwe, komanso kulemba ntchito achinyamata, omenyera nkhondo komanso okwatirana nawo.
- Zolosera zomwe zasonkhanitsidwa ndi Alicja Halbryt