Simulated humans: A futuristic AI technology

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  Quantumrun Foresight
• March 4, 2022

Insight summary

The digital realm is witnessing a significant shift as artificial intelligence (AI) develops the capacity to create lifelike virtual simulations of humans. This technology is poised to transform industries, from enhancing customer service through realistic interactions to reshaping the entertainment industry with virtual actors. However, with these advancements come notable implications: businesses could see operational costs decrease, while sectors like education and virtual reality could see innovative applications. 

Simulated human context

Virtual simulations of humans, also known as human simulations, are digitally generated representations of human beings created by advanced artificial intelligence systems. These simulations are not mere visual imitations; some of them are even capable of mimicking human thought processes, such as reasoning and empathy. This level of sophistication in AI technology is reshaping the landscape of virtual interaction. 

Over the past few years, many companies have started to recognize the potential of human simulations and have invested in this technology. In 2020, Samsung, a tech giant, made waves in the industry by introducing the Neon project. This initiative marked one of the first instances of AI-powered human simulations, becoming a beacon of inspiration for other companies. 

The practical applications of human simulations have already begun to manifest in various sectors. One notable instance was when Nvidia's CEO used a virtual rendition of himself to deliver parts of his presentation. This event showcased how human simulations could be used in professional scenarios. Moreover, Epic Games developed a tool called the Metahuman creator, which animation and motion graphic studios are using to create highly realistic human simulations for a variety of media, such as video games and films.

Disruptive impact

One major area where human simulations could bring transformative changes is customer service. These AI simulations can handle customer interactions with such realism and efficiency that customers might not even realize they're conversing with a machine, not a human. Additionally, the use of AI in customer service could significantly reduce operational costs, presenting an attractive advantage for businesses.

The entertainment sector is another industry where simulated humans could have a profound impact. Virtual humans could act as companions in video games, providing players with a more lifelike gaming experience. Furthermore, these simulations could replace actors in films and television shows, potentially transforming the landscape of digital media production. 

The development of immersive virtual environments, known as metaverses, is another area that could be significantly influenced by human simulations. Tech giants like Meta are working on creating these digital spaces where individuals can interact with a multitude of human simulations. These platforms could greatly enhance personal and professional digital interactions, leading to a more immersive and realistic virtual experience. 

Implications of human simulations

Wider implications of human simulations may include:

• Increased investments in the virtual reality industry, as simulated humans could enhance the user experience.


• A potential reduction in labor costs for companies, as simulated humans take on service roles.


• A change in societal perspectives, as the line between humans and AI becomes blurred.


• The emergence of immersive virtual technologies, like the metaverse, that could make remote work experiences feel more natural and interactive.


• A boost for the educational technology sector, with human simulations potentially used for teaching.


• A potential shift in the job market, with certain roles being replaced by AI, requiring new skills and training for human workers.


• Changes in legislation and regulatory frameworks to accommodate the growing presence of AI in everyday life.


• An increase in data usage and digital storage needs, as simulations require substantial data for their operation.


• A shift in marketing strategies, as businesses could use human simulations for personalized advertising and customer engagement.

Questions to consider

• Do you see virtual human simulations replacing real human actors in the entertainment industry?


• Do you see yourself using human simulations, like the ones showcased in the Neon project by Samsung? If yes, then for what purpose would you use them?