Artificial intelligence (AI) and virtual reality (VR) are reshaping the entertainment and media sectors by offering users new and immersive experiences. The advancements in mixed reality have also allowed content creators to produce and distribute more interactive and personalized content. Indeed, the integration of extended reality (XR) into various forms of entertainment, such as gaming, movies, and music, blurs the lines between reality and fantasy and provides users with more memorable experiences. 

Meanwhile, content creators are increasingly employing AI in their productions, raising ethical questions on intellectual property rights and how AI-generated content should be managed. This report section will cover the entertainment and media trends Quantumrun Foresight is focusing on in 2024.

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