Temu, the e-commerce app run by Chinese company , plans to run a Super Bowl ad on Sunday, a spokesperson told CNBC, as it looks to continue growing rapidly in the United States. It's rare for a Chinese firm to buy a Super Bowl ad spot, which costs millions of dollars. But this will be Temu's second ad at the football event — it ran its first commercial last year, underscoring how aggressively its parent company PDD is trying to crack the U.market.